There are so many ways you can improve your website and online marketing to drive better results. From simple things like making sure your Google Maps listing is in order, to leveraging high quality photos of your people, your products and your business on your website.
I recently jumped on the phone with Ed and we recorded a new Business Marketing Show podcast episode that was all about website “Quick Wins” – those small changes you can make to your site and can make a huge different in terms of results.
The episode goes for about 30 minutes and if you’re looking to improve your website in any way at all or looking for new marketing ideas its definitely one to listen to.
I get asked questions about Adwords all the time and there are a lot of common misconceptions about using Adwords and paid traffic in general. Every small business should have at least trialled an Adwords campaign that was setup and run by an Adwords professional. A lot of small business owners try and DIY their […]
Last week we pushed a new site live for Perth surveyors, Links Surveying. The website is built on WordPress and heavily leverages photography as part of its design. The site has a fantastic warm feeling. On this project we worked with our photography partner Photography Project and design partner 485 Design. Visit the site at […]
A bug was found in a popular piece of software called OpenSSL which drives a large proportion of security and encryption across the web. Ultimately, this means that for the past 2 years or so, many of the websites you assumed secure were not. The bad news is that this may expose some highly sensitive […]
If there’s one thing you should be doing as an ecommerce business its running an Google Product Listing ads campaign. What are Product Listing Ads? Product Listing Ads or PLA’s are triggered when Google detects a search term with buying intent and there is someone running PLAs with relevant products. In the screenshot below you […]
I’ve been talking to quite a few businesses lately about what they can do differently this year or what other things they should be doing to help them get more customers. In the the video below I’ve shared 2 new ideas that most people haven’t heard of that can be a great way to get […]
This week we pushed a new website live for Perth based Unique Blasting & Coatings who specialise in wet abrasive blasting, high pressure cleaning and protective coatings. The business was brought under new management in 2013 and the work is part of a broader online marketing project to grow the business and generate new leads […]
Both Google & Bing have been making a lot of changes to their Maps systems recently (see this link for more info) You should read this post if you’re: 1) An Australian based business 2) Your business has a physical location and relies on your Google Maps or Places listing to attract customers or customers […]
Our next round of workshops start in just under two weeks. The current funding for these workshops end in the middle of the year so if you haven’t taken advantage of this yet, you should, as the funding may not be extended. If you’re on the fence about coming, do yourself a favour and click […]
There are 2 new changes with the search engines you need to be aware of, both pretty easy traffic wins especially if you’re a small business or retail business where people come to your premises, shop or office. Click play on the video above to learn more. 1) Bing Places has now gone live in […]
Matt from Photography Project is our goto-guy whenever we need any help in the image or photography department – we love working with Matt and the end result he produces is amazing! We worked with Matt recently on a new client website for APMS Group, a specialist welding and metals fabrication company and with a single […]
We work with a lot of online stores and ecommerce business owners on both SEO and Adwords, to help them rank higher and get more visitors, and conversion rate improvements to help them sell more stuff. Here are three quick wins that are at the top of our best practices checklist, not rocket science but […]
This is a short how-to article on accessing your Google Adwords generated invoices. Google issue invoices inside the Adwords console directly. Unfortunately they do not have a mechanism that automatically emails invoices to you. To download Google invoices, follow the steps below: Click to enlarge screenshot Logon into the Google Adwords console at http://google.com/adwords with your […]
We’ve got the dates locked in for our next round of Achieve More Online workshops happening over July, August & September. These are all happening at the Fremantle Chamber of Commerce in WA, the workshops are 2 hours long and by attending you’ll also be eligible for a one-on-one consult with any of the too […]
We recently completed website design and development of an event website for the annual 2013 Pharmacy WA Forum which is being held in August. he end result looks great and with a site built on WordPress CMS the customer is able to edit the content themselves and tweak as necessary for future events.
I’m constantly amazed at how bad some website Contact Us pages are. Somewhere around 30% of clients that we take on have a major issue with their Contact Us page that we can generally fix in less than 15 minutes. Here’s our 5-step audit and checklist we use for optimising Contact Us page.
We’ve recently completed a new website build for Paradigm Engineers in Perth Paradigm specialise in control systems engineering and electrical engineering for a variety of clients in the mining, mineral processing and infrastructure industries. The client didn’t have an existing website and wanted a clean, concise website that was easy to navigate that wasn’t crowded […]
Above: Event Website Example - www.sulphuricacidconference.com.au We recently completed website design and development of an event website for the 2013 Sulphuric Acid Technical Summit which is being held in the middle of the year. The brief we had was to build a strong, powerful website that was at the same time simple to navigate and where […]
NOTE: This is a long article but is worth reading if you’re in the tourism and accommodation industry – the recommendations here could easily be a 6-12 month project if you’re a small business so don’t be scared off! We do a lot of online marketing work with small accommodation providers, boutique and small private […]