Adwords & SEO, Paid vs Natural or Organic Search Results – what’s the difference?

Below on a Google Search for “didgeridoo stand” we’ve highlighted the Natural or Organic Search results vs the Paid or Adwords Search Results in Google for our client Didgeridoo Breath in Perth, WA (click the image to enlarge)   SEO or Search Engine Optimisation helps you rank higher in the organic or natural search results.…

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Myth:It costs too much to hire an SEO or Adwords professional

I recently spoke with a small business owner who told me they didn’t want to pay someone to do SEO & Adwords for them as they didn’t know what they’d get and they thought it was too expensive anyway. I can understand that, both SEO and Adwords can be very difficult concepts to grasp. When…

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Google Adwords Basics & Essentials – are you on top of these?

Google Adwords Basics

I get asked questions about Adwords all the time and there are a lot of common misconceptions about using Adwords and paid traffic in general. Every small business should have at least trialled an Adwords campaign that was setup and run by an Adwords professional. A lot of small business owners try and DIY their…

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Ecommerce Optimisation – 1 thing every online store should be doing

Ecommerce Optimisation

If there’s one thing you should be doing as an ecommerce business its running an Google Product Listing ads campaign. What are Product Listing Ads? Product Listing Ads or PLA’s are triggered when Google detects a search term with buying intent and there is someone running PLAs with relevant products. In the screenshot below you…

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Ecommerce Online Marketing Strategy – Adwords Blueprint

(Note: This article is fairly short but some of the recommendations are quite technical to implement. For new customers or ecommerce businesses starting with their SEO or online marketing strategy, we recommend our Onpage SEO & Website Best Practices Service which will take care of most of the recommendations below.) I’ve had 2 calls in…

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How to download & access your Google Adwords invoices

This is a short how-to article on accessing your Google Adwords generated invoices. Google issue invoices inside the Adwords console directly. Unfortunately they do not have a mechanism that automatically emails invoices to you. To download Google invoices, follow the steps below: 1 .Logon into the Google Adwords console at http://google.com/adwords with your Google Adwords account…

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