Small Business Web Design: Unique Blasting & Coatings Perth

This week we pushed a new website live for Perth based Unique Blasting & Coatings who specialise in wet abrasive blasting, high pressure cleaning and protective coatings. The business was brought under new management in 2013 and the work is part of a broader online marketing project to grow the business and generate new leads…

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Cheap website hosting:What does it really cost you?

Great blog short blog article here from Fitzy at The Frontier Group about the value of a good website hosting provider and plan This is a really important area of your online marketing strategy that is largely neglected and just an after-thought for most people. A lot of small business owners shop around hard when…

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How to get more customers – 2 new ideas for 2024

2 new ideas to get more customers

I’ve been talking to quite a few businesses lately about what they can do differently this year or what other things they should be doing to help them get more customers. In the the video below I’ve shared 2 new ideas that most people haven’t heard of that can be a great way to get…

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Cheaper, Fast, Easier & Measureable: 5 alternatives to yellow book advertising

Wow, huge response via email to the last post “Yellowpages is dead” and a lot of questions from visitors to the site so we thought we’d put this quick post together for small business owners. Here’s 5 ways to market your small business online that are cheaper, faster, easier and more effective than yellowbook print…

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Two important search engine updates you should be aware of…

There’s been 2 new search engine layout updates in the last month that you should be aware of so you  can take full advantage of them, check it out: Bing search now showing a “one-box” Bing have recently started showing a “one-box” in the search results very similar to Google – you know, that box…

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Small Business Web Design: Links Surveying Perth

Last week we pushed a new site live for Perth surveyors, Links Surveying. The website is built on Wordpress and heavily leverages photography as part of its design. The site has a fantastic warm feeling. On this project we worked with our photography partner Photography Project and design partner 485 Design. Visit the site at…

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Yellowpages in Australia is dead

Yellowpages is dead. Ask yourself, when was the last time you actually opened a Yellow Pages phone book to find a business? Now, how many times in the last week have you used Google? …beaten by Google, Facebook and Bing Yellow Pages & Sensis business model is dead – they didn’t move quickly enough to…

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Perth Small Business Workshops – September & October 2012

Dates for our next round of business workshops have been announced. These workshops are being held in conjunction with Fremantle Chamber of commerce at 16 Phillimore Street in Fremantle. The list of September and October workshops is below. There’s no cost to attend this series of workshops (and no its not a pitch-fest). For full…

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Engineering & Industrial Website Example – ParadigmEngineers.com.au

We’ve recently completed a new website build for Paradigm Engineers in Perth. Paradigm specialise in control systems engineering and electrical engineering for a variety of clients in the mining, mineral processing and infrastructure industries. The client didn’t have an existing website and wanted a clean, concise website that was easy to navigate that wasn’t crowded…

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Your Contact Us page – are you making these mistakes?

The Search Engine Shop

I’m constantly amazed at how bad some website Contact Us pages are. Somewhere around 30% of clients that we take on have a major issue with their Contact Us page that we can generally fix in less than 15 minutes. Here’s our 5-step audit and checklist we use for optimising Contact Us page.

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Myth:It costs too much to hire an SEO or Adwords professional

I recently spoke with a small business owner who told me they didn’t want to pay someone to do SEO & Adwords for them as they didn’t know what they’d get and they thought it was too expensive anyway. I can understand that, both SEO and Adwords can be very difficult concepts to grasp. When…

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Who we are and what we do…

I was chatting with Matt from Perth Product Photography about some joint projects and online video we were working on together and we decided to break out the camera, capture some footage of us chatting about business.

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7 common online marketing mistakes you should stop making right now!

Here’s some really common online marketing & SEO mistakes that business owners make all the time and is why you should use professionals where you can afford it. Mistakes like these cost your business customers! How many of these mistakes are you making?

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Abandoned Cart Email Template

The Search Engine Shop

Adding an abandoned cart email system to your online store is a fantastic way to boost your online sales. There’s really two parts of an effective abandoned cart email system: Having the system/software/functionality to track abandoned carts and send the automated emails Having an abandoned cart email that actually works Contents What is an Abandoned…

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Ecommerce & Online Stores: 3 easy wins to increase your conversion rate and sell more online

We work with a lot of online stores and ecommerce business owners on both SEO and Adwords, to help them rank higher and get more visitors, and conversion rate improvements to help them sell more stuff. Here are three quick wins that are at the top of our best practices checklist, not rocket science but…

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Google Adwords Display Ads – a golden opportunity you’re letting pass you by?

Note: I decided to put this post together as we’ve been seeing huge success with Google Display Ads in the past 6 months. I’m now explaining the Display Network to 2-3 people a day and figured a post explaining one of the ways we use the Display Network might be useful to share publicly. If…

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Online Marketing Strategy for Hotel, Tourism & Accommodation Businesses

The Search Engine Shop

About our marketing blueprints: The approach we use with clients is quite different to most marketing and web agencies. Our marketing blueprints breakdown the strategy and tactics we’re using with our clients to rank them higher in Google, get more traffic and turn more of those visitors into paying customers, ultimately what everyone wants right?…

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How to get a cheap ecommerce website…

The Search Engine Shop

I’m regularly asked the question of the best way to get an online store up and running without a big budget….or more accurately a tiny tiny budget (a few hundred dollars!). This strategy is excellent for people who have an online store concept they want to test but don’t want to invest $5000+ on a…

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3 new changes at Google you need to be aware of…

There’s quite a few new changes at Google you need to be aware of and a few thing to do to your todo list. (If you’re a current client we’re providing SEO or Adwords services to, nothing to do here as we’ll take care of that for you) 1. iOS6 (new iPhone & iPad operating…

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Why I’m mad for Facebook Ads

Image via Wikipedia I’ve been banging on about Facebook Ads to my clients for the last six months and brought this up for the first time in our Achieve More Online workshop last week in Joondalup, Western Australia (Perth). I’m super bullish on Facebook advertising particularly for businesses who are already doing TV, magazine, print,…

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Mining Website Design – Earthmoving Equipment Cleaning Company

This week we pushed a new website live for WA-based Pilbara Clean Machines who specialise in high temperature, high pressure mining and earthmoving equipment cleaning. The work is part of a broader online marketing project with the goal of the redesign being to increase the conversion rate of the site and generate more leads and…

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Unprecedented online marketing opportunity

Imagine if 25% of all the world’s internet users went to one website. Imagine if it was dirt cheap to advertise and you could advertise on that site for only a few hundred dollars a month? Well, that website does exist and it is dirt cheap to advertise on it and what’s even better is…

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How to improve your small business website with “Quick Wins”

The Search Engine Shop

There are so many ways you can improve your website and online marketing to drive better results. From simple things like making sure your Google Maps listing is in order, to leveraging high quality photos of your people, your products and your business on your website.

I recently jumped on the phone with Ed and we recorded a new Business Marketing Show podcast episode that was all about website “Quick Wins” – those small changes you can make to your site and can make a huge different in terms of results.

The episode goes for about 30 minutes and if you’re looking to improve your website in any way at all or looking for new marketing ideas its definitely one to listen to.

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Why has online marketing become so important for business? Especially small businesses?

Marketing your business online is important now more than ever, in particular, local search optimisation. What this means is making sure your business ranks well in search engine results pages (SERPs) for search terms relating to your business AND your location. Why’s that?

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Taking Credit Card Payments Online in Australia

The Search Engine Shop

Stripe.com have entered into the Australian market and their product is a fantastic alternative to using Paypal or a standard bank merchant facility for taking credit cards online. If you’re looking to take payments online or already taking payments online through Paypal and looking to reduce your costs its worth checking it out.

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