Need more Hits? Google Adwords & SEO is your answer

Learn more about our Search Engine Optimisation (SEO) & Google Adwords services

Adwords & SEO – what’s the difference?

 

SEO – Search Engine Optimisation

SEO stands for Search Engine Optimisation. SEO is the process of getting more traffic to your website by getting the site listed and ranked highly for queries relating to your product, market or business in the natural or organic search results. These are the results Google & the search engines display on the left hand side of the search results. SEO also helps control & determine how your site actually appears in the search results – Google your business name and the results you see are controlled through a variety of SEO techniques. When the question is asked “how do I get to the top of Google”, SEO is the answer. Search Engine Optimisation is done through a variety of website structure best practices and offsite traffic building techniques. These techniques are both visible (content tweaks and changes) and non-visible (website code changes) to the visitor. There are over 200 factors search engines take into account when determining how and where to rank your website so SEO can be a quite complex field.

Google Adwords – Google’s paid advertising platform

Google Adwords is Google’s paid advertising platform. With Adwords, your business listing can be displayed alongside the natural search results when people search for specific keyword phrases in Google. Search results displayed by Google Adwords are also called Pay Per Click (PPC) results because you pay for each click made by a visitor on one of your ads. We’ve illustrated the difference between the natural or organic search results and the paid Adwords search results below. .

SEO versus Adwords

We generally recommend using a combination of both SEO & Adwords to ensure maximum exposure for your business on the search results page. Adwords can be turned on and off instantly and can help your business be shown in the search results for thousands or even millions of different search terms immediately delivering new visitors to your website. Adwords also allows you to react very quickly to a changing marketplace targeting new terms visitors may be searching for as a result of a recent newspaper article or TV segment or some other event such as a recent storm for example. SEO usually takes longer than Adwords to take effect but can help you rank number 1 in Google for a number of key search terms. There’s no cost per click associated with the organic search results however usually a small ongoing cost is required to maintain your search engine rankings. Search engine optimisation also controls how your business appears in the search engines. SEO & Adwords Management services for small businesses usually start at $300-500 per month with a setup fee of $750-1950 depending on the complexity of your website and competition in your marketplace. Learn more about how our services have benefitted other businesses on our Recent Work page or visit our Services page for more detailed information on services we can provide. You can get in touch with us via phone or email, full details on our Contact Us page.