Hey I'm Brendan, Principal Consultant here at The Search Engine Shop.
Through our workshops and consulting services, we've helped 100s of businesses rank higher in the search engines, get more more new customers and get significantly better return on their existing web presence.
Its not rocket science, there's no gimmicks and I'm not trying to sell you some secret formula.
Our approach is built on solid business principles that when applied correctly, can make a significant difference to how your website and web presence performs.
I'd love to see how we can help you better leverage the internet in your business so call me during business hours on (08) 9467-7373 in Perth or (02) 8006-4511 in Sydney.
Otherwise click here to email me
SEO or Search Engine Optimisation is a set of website promotion techniques and best practices that can help significantly boost your website ranking in the search engines. When the question is asked “how do I rank higher in Google?” – Search Engine Optimisation is the answer.
For all our search engine optimisation services, we guarantee that you’ll get more hits (aka website visitors), better quality website visitors and we’ll also provide you with the tools to measure exactly how our services and your website is performing.
How’s your website performing?
There’s no need to quote you statistics on the number of people who use search engines or the internet – its clear that search engines have replaced the Yellow Pages as the easiest, fastest and best way to find a local business, a specific product or service or a solution to a specific problem. In fact they’ve replaced most other marketing & advertising mediums as the number #1 way people find a business to buy from.
Unfortunately, simply having a website is not enough for prospects or customers to find your business online, a mistake most business owners only realise after they’ve spent thousands on launching a new or upgraded website. Unless your website has been search engine optimised, its not going to get as many visitors as it potentially could do.
There are no secrets to SEO…
There are a huge number of misconceptions around SEO, what it is and how its done. The truth is that there are no secrets, there’s no secret sauce or magic pill that will get you to number #1 in Google overnight. What you need to know is that there’s roughly 200-250 different elements the search engines take into account when determining where to rank your website in the search results. (incidentally, if you want to learn more about how to do SEO, visit searchengineland.com or seomoz.org – two of the most reputable SEO resources on the internet).
Search Engine Optimisation is the process of configuring various elements of your website in a best practices fashion, leveraging a number of generally free services Google provides to give your business additional exposure to searchers and promoting your website and content across the web.
When these elements are configured correctly, Google and the search engines better understand what your website is about, what search terms its relevant to along with what geographic areas you serve and therefore you’re more likely to rank high for relevant search terms. Generally speaking, most of our clients see a noticeable increase in website traffic within a month of engaging our services.
Our SEO Process
Whether it be a brand new website or a well established website, this is how our SEO process works:
Before touching your website we need to learn more about your business, what is does, what products & services you provide, the problems you solve for your customers, the purpose behind your website and your expectation around visitor numbers. Without knowing more about what makes your business does, its almost impossible to accurately perform keyword research in the next step.
Once we have an understanding of what your business does and how it operates we then do some market research. We look at how strong your competitors are online, what type of searches people are doing online that relate to your business and how many searches there are per month for each specific search term. Using this information we create a customised SEO strategy that meets your specific business, market and budget requirements. This process is broadly referred to as Keyword Research.
Analytics or statistics tools are a critical component of any website. Without analytics tools in place you have no way to measure the performance of your website or see if you’re actually getting more hits! We implement Google Analytics as standard with all our work as well as provide reporting on your search engine ranking for your target terms. On top of this we implement a number of other analytics tools that provide actionable insights to help us further improve your website and search rankings.
With most clients, there are usually a few quick wins or quick fixes that we can implement immediately that will have a big impact on the performance of the site or search engine rankings. We implement these first as they’re simple, quick fixes that you see an immediate benefit from.
In this stage we dig deep into your website, tweak various elements of your website code, fix any underlying technical issues that may be interfering with Google or the search engines and hand write title tags and meta descriptions for all pages on your website. We may also make recommendations around changes or tweaks to your content or new pages that need to be added to the site to maximise your rankings and the number of enquiries or sales your site generates.
After completing our on-page optimisation work we review how the search engines have interpreted the changes and how they’re ranking your website with the changes in place. We’ll usually see a jump in rankings within 2 weeks of our on-page optimisation work. In some cases some minor tweaks are required that will further boost your website ranking.
The final step in our SEO process is building backlinks to your website. In the eyes of the search engines, the more websites that link to your website the more votes or more popular your site is therefore the higher you’ll be ranked in the search results. In a lot of cases where the website is mature, optimising the on-page elements of your website is enough to get a number one ranking for key search terms. Where the site is brand new or your business operates in a competitive market place, link building plays an important part in ranking higher in the search engines.
An SEO strategy that doesn’t start with the a clear understanding of the business and how the website supports the business will never perform as well as a strategy derived from the business requirements. We’ve used the process above to help clients rank higher for thousands of search terms relevant to their business and it performs every time.
SEO Pricing – How much does Search Engine Optimisation cost?
Pricing for SEO varies quite a great deal and ultimately depends on what your expectation is AND how strong your competitors are online. Generally for most small businesses, search engine optimisation services typically cost somewhere between $500-$1000 per month (sometimes with a setup fee) and we generally ask clients for a minimum 3 month commitment as it takes time to implement changes and for Google to update its index with the changes. Our SEO strategy is customised for each individual client so as to maximise results – we can provide more accurate costings on SEO services for your website if you send us an email using the form at the bottom of this page.
Interestingly, when compared with other marketing and advertising available to small businesses SEO is very cost effective especially when compared to something like Yellowpages where ads can easily cost well over $10-15k.
Contact Us for more information
For more information on search engine optimisation or to get a firm costing on SEO for your website, call us during business hours or email us using the form below.