Most business owners review their financials on a monthly basis but almost none review their marketing or sales reports (truth be told, some don’t even review their financial reports!).

If your company financials are a reflection of how well your sales and marketing efforts are performing then it makes sense to measure how well these two areas are performing too. Right?

Without a system in place to measure how your website and online marketing strategy is performing, how will you know if you’re getting the most out of your website and that you’re not leaving money on the table?

One Major Advantage of Marketing on the Web that you’re probably missing out on

One of the huge advantages that the web as a marketing tool provides, is the ability to measure how well your online marketing strategy is performing and with a very high degree of accuracy too.

More traditional forms of marketing like newspaper or magazine advertising or the dreaded Yellowpages provide no real way to see how they’re actually performing. With the right tools in place, you can track how well your website is performing on a daily or even hourly basis if you wish.

Tracking your Website Performance

When we’re doing SEO,  Adwords or other online marketing work its important that our clients can see the performance of their website improve in line with the work we’re doing. As part of our consulting services we usually provide website KPI reports for the duration of the project or on a monthly basis if the client is on one of our retainer services. After several enquiries we’ve decided to offer our Website KPI Reporting service as a standalone package.

A Monthly Website KPI & Performance Monitoring Service

For $195+GST/month you’ll get detailed website performance reports that enable you to see exactly how your site is performing, along with tracking your search engine rankings and other online marketing efforts such as Facebook Business Page visitor behaviour, Email Marketing Campaign Performance and Twitter follower activity.

We don’t just sent you a PDF report and we’re done – as part of the service we’ll review the report for you a provide a bullet point executive summary with broad recommendations, include a monthly phone call to discuss the report as well as up to an hour of webmaster services to make minor tweaks and changes to your site.

A great way to keep you accountable as well as helping you….

• Track your search engine rankings for up to 100 keywords so you can see exactly how your website is performing in the search engine results and identify any fall in rankings across all the search engines for your target search terms
• Monitor your Youtube channel and track the number of plays your videos are getting and how many visits your Youtube channel gets each month
• Get detailed insights into how your Facebook Business Page is performing, how many likes, posts and comments you’re getting
• Track your Twitter activity and measure exactly what sort of reach your Tweets actually have
• Monitor how well your email marketing campaigns are working and if you have Google Analytics Ecommerce tracking installed, see exactly how many sales were generated directly from your mailouts
• Get a lot more granular with your Google Analytics reports enabling you to easily measure organic, paid & referral tracking as well as track exactly what countries your visitors are located in and how they’re engaging with your site
• Get feedback and an outside perspective on your online marketing strategy with up to one hour per month of one on one consulting and coaching on the phone or via email to help you get the most out of your site

Click here to download a sample website performance report.
 

For enquiries and more information about our Website KPI Service fill out the form below. If you’re ready to purchase right now, hit the Add to Cart button and follow the checkout process. Once the checkout is complete and consultant will be in touch within one business day to complete the setup of your reports and get some further information from you.