Staying up to date with the latest online strategies and tactics is an important part of being competitive in today’s business environment. If you’re not using up-to-date tools, technology and tactics your competitors can easily get ahead of you and dominate your market.
We publish regular episodes of our podcast, The Business Marketing Show, enabling you to keep up to date with everything happening online even if you can't attend one of our live workshops. It’s also a great starting point if you want to learn more about a specific tool or tactic like SEO and Adwords.
Our most popular episodes are highlighted below - full show notes for each episode are available at businessmarketingshow.com. You can also play and download all episodes in the player below.
In this episode we share four quick wins that are easy to understand AND you can do yourself in very little time, that can easily boost your website traffic and the number of enquiries your website generates.
In this episode we cover the basics of using Google Adwords. This is a good one to listen to if you’re not familiar with AdWords or you’re thinking about using Google AdWords, Google’s paid advertising system, and not sure where to start.
Hosting isn’t something that gets a lot of attention until its broken. In this episode we explain the four separate components of your hosting, who our preferred providers are and some of the key points to be mindful of when choosing a hosting provider.
In this episode we discuss search engine optimisation basics. SEO is the process of getting more and better quality traffic from the search engines. If you’d like to rank higher in Google and get more traffic to your website this is an episode to listen to.
This episode is one to listen to if you have an existing website and considering adding on a shopping cart option or if you’re looking at getting into ecommerce. It's also a good one to listen to if you have built a store but are not actively marketing it yet.
Photography is one of those things that is commonly overlooked but can make a huge difference to the performance of your website. In this episode we talk with photographer Matt Reed about leveraging photography online.
In this episode we share our Digital Toolbox Essentials, the tools we use that enable us to literally run our businesses from any location with an internet connection, significantly cut IT infrastructure costs and eliminate the need for costly office servers.
In this episode we talk business with Business Consultant Lisa Reed. No matter what level of business you’re operating at, whether you’re at startup phase or working in the $100-200+ million range, you'll learn something from this episode.