SEO that Actually Works!
HIGHER RANKINGS, MORE VISITORS & MOST IMPORTANTLY, MORE CUSTOMERS
We’ve been in the SEO space for over 15 years and have a good reputation for a reason.
Our approach is no nonsense, there’s zero fluff or cheesy gimmicks and our strategies are built on sound business principles that mean you see results long term.
Ultimately our goal is more than just ranking you higher in Google, it’s to deliver you more enquiries, more bookings, more customers and more sales.
Scroll down to learn more about our SEO packages and to see some of the results we've generated for clients.
Alternatively, click here to ask a question, book a consult call or request a quote.
If you're visiting this page during business hours you can also reach out via Live Chat by clicking the icon in the bottom right hand corner of the page.
Business Focused SEO Services That Generate Serious Results
Strategies built for long term rankings
Our strategies are designed for long term results, we don’t use shady, short term tactics that risk you getting penalised by Google.
Business focused
Our approach is built on sound business principles and is focused on getting you more customers. Ultimately rankings are useless unless they turn into enquiries, calls, bookings and new sales.
No-nonsense, win-win approach
When you engage our SEO services we effectively partner with you. We’re in this for the long haul so it’s important to us that our business relationship is win-win.
REAL SEARCH ENGINE OPTIMISATION RESULTS...SEE FOR YOURSELF
We work with clients across a range of different industries, B2B, B2C and ecommerce.
About 80% of our customer base is Australian based but we also work with clients internationally. Through our in person workshops, our services and one-on-one consulting we've worked with over 2000 businesses since we started in 2008.
Instead of us banging on about how amazing and wonderful we are, here's a look at some of our client results that we're allowed to share with you so you can judge for yourself.
These sites are live right now with real rankings, feel free to Google the focus searches for these examples and see the results in Google. We can provide even more examples and case studies if you're still not convinced!
Ecommerce SEO: Didgeridoo Breath
DidgeridooBreath.com is a Perth based Didgeridoo store that has both a retail store and an online store that ships worldwide (in fact it's the biggest didgeridoo store in the world!)
Result Highlights:
- Top 3 Google rankings worldwide for the terms "didgeridoo" and "didgeridoos"
- Number 1 spots in Google and Bing for "buy didgeridoo", "buy a didgeridoo" and similar
- Top 3 positions for hundreds of other product terms
- Implementation of a customer review and feedback strategy that has generated 400+ Facebook reviews and over 40 Google Local reviews
Small Business SEO: Perth Product Photography
Perth Product Photography is a Perth based photography studio that specialises product photography.
Result Highlights:
- Top 3 positions Australia-wide for terms such as "product photographer" and "product photography"
- Number 1 spot for "product photographer perth" and similar searches
- Top 3 positions for terms such as "ecommerce photography perth", "jewellery photography perth" and a number of other terms relating to services the business provides
Tourism/Small Business SEO: Rotorvation Helicopters
Rotorvation Helicopters offer a variety of services including helicopter pilot training and lessons, charter helicopter services and scenic helicopter flights.
Result Highlights:
The number 1 position in Google for all searches relevant to the business, for example "helicopter flights perth", "helicopter lessons perth", "charter helicopters perth" and hundreds more
US Based Specialist Finance Company
Unfortunately we can't share this client's name - it's a specialist finance company that works with clients all over the world.
Result Highlights:
This client already ranked very high for a number of highly competitive terms however in less than three months we were able to increase their organic traffic (ie SEO traffic) by over 50%
Didgeridoo Dojo
DidgeridooDojo.com is another business run by Didgeridoo Breath. It's an online lessons portal that teaches people all over the world how to play the didgeridoo.
Result Highlights:
The number 1 position in Google worldwide for all terms relevant to learning the didgeridoo, for example "didgeridoo lessons", "learn the didgeridoo", "how to play didgeridoo", "advanced didgeridoo lessons" and so forth.
Accommodation SEO: Balingup Heights
Balingup Heights Hilltop Forest Cottages is a small accommodation provider in the country town of Balingup.
Result Highlights:
Number 1 spot in Google for the term "balingup accommodation" and top 3 spots for variations of this search term.
What we found with Brendan & his team and I’m yet to find elsewhere, is his strong understanding of business.
, Matt Reed - Director, Perth Product Photography
He knows the key areas needed that are essential to build a stronger, more profitable business.
Rather than focussing on hits and fancy stats that don’t add $’s to the bank account, his strategies are geared towards extra sales and extra net profit.
Our Approach: The right ingredients to help you rank
Our approach is logical, based on sound business fundamentals and is easy to understand. We focus on the right ingredients to help you rank.
There are several steps to achieving consistently high search engine rankings. Generally when working with you, we'll follow the process below.
Step 1. High Performance Search Engine Friendly Hosting
You know yourself when a website is slow to load you lose patience very quickly and there's a high chance you'll click away. Your customers behave in exactly the same way.
Google has also publicly stated that slow websites won't rank as well in the search results. The first step in the search engine optimisation process is fixing your website hosting so it loads lightning fast.
5 years ago, when we started incorporating website reliability and speed into our SEO services, we couldn't find an Australian-based hosting service that was fast, SEO friendly AND reliable so we built our own. If you're interested in learning more click here to visit the page for our Wordpress hosting services.
Step 2. Website Content & Keyword Research
A completely obvious, but usually overlooked, fundamental rule of ranking high in Google is making sure you have a page on your website for every product and service you sell or want to promote.
Each page of content needs to be appropriately matched to the search terms your prospective customers are using when looking in Google for that product or service, this discovery process is called keyword research.
Step 3. Mobile Compatibility
For most businesses, somewhere between 30-50% of their website visitors are on a smartphone. Your website is probably no different so it's critical that your website is mobile or smartphone friendly. If your site is not yet mobile friendly we can implement a high converting smartphone version of the site so your mobile visitors have the the best possible user experience.
Step 4. Comprehensive Onpage SEO
On-page SEO is the process of tweaking and tuning your content, images and underlying code of the website to ensure pages are well matches to the search terms your prospective customers are using.
Step 5. Online Marketing Best Practices
There are a number of general online marketing best practices that apply across the board or to specific types of businesses - they're not strictly search engine optimisation items but do form part of the bigger sales and marketing picture.
A good example of this is ensuring your business is listed in Google Maps, Apple Maps and Bing Maps and that the details are correct. In this step of the process we implement these general best practices to ensure we're maximising your online exposure.
Step 6. Reputation Management & Customer Review Request Strategy
Online customer reviews are becoming an increasingly large part of the sales and marketing puzzle. As part of our SEO services we set you up with our review monitoring service where you'll receive regular reports in your inbox of what's happening on all the platforms where your customers can leave reviews and feedback. We'll also help you implement a system to help you get positive customer reviews on an ongoing basis.
Step 7. Backlinks & Backlink Strategy
At their core, search engine algorithms are a popularity contest - the more sites that link to yours, the more popular you are in the eyes of the search engines. No SEO strategy would be complete without adding more backlinks to your site and a system that generates you regular new backlinks.
Optional But Recommended: Google Adwords Management
Google is really a paid search engine that has free listings too. Something like 98% of their billions in revenue come from their Adwords search engine advertising platform, in other words - Google's top priority is their advertising product.
No search engine strategy today is complete without Google Adwords. It's just too important to ignore today when usually 50% or more of the search engine result pages (SERPs) are ads.
9 of out 10 clients see a positive return on their Google Adwords spend and as such each of our plans includes Google Adwords management services up to a specified spend limit each month.
SEO and Adwords have different strengths and weaknesses, for example SEO takes time whereas Adwords ads can be up and running in less than 24 hours, and by using them together, they eliminate each others weaknesses leading to a better result overall.
A well running Adwords campaign is almost like free money where you spend $1 on ads and get $3, $5, $10 and often more in returns.
Ongoing Manangement, Maintenance & SEO Reporting
As more businesses move online and get proactive about online marketing things are only going to get more and more competitive. The online landscape changes frequently, you've probably noticed yourself how often the appearance of the search results change right?
The level of maintenance your website and online marketing strategy needs will vary depending on what business you're in. Regardless, it's important that your website, SEO and online marketing strategy is proactively managed and maintained on an ongoing basis to ensure consistent ranking results and a steady stream of new customer enquiries and sales.
FREQUENTLY ASKED QUESTIONS
Below are some of the questions we're regularly asked about our SEO services. If you have a question and it isn't answered below please drop us a line at [email protected]
Is Search Engine Optimisation right for me?
Well it depends, generally SEO is best for businesses where people are actively searching for a solution in Google. if people are actively searching for you or your type of business then the answer is yes! For some types of businesses other marketing channels like Facebook Ads or Instagram may be a better fit.
If you’re not sure, book a consult call or shoot us an enquiry and we can chat in more detail.
Do you work with all types of businesses?
No. We only work with businesses where we can get them a result. We don’t work with businesses doing anything illegal or that sit in a grey area. SEO is a long term game and often isn’t suitable for brand new businesses as they need a result FAST which means Adwords is generally a better option
Do you offer whitelabel services?
Yes, shoot us an email on [email protected] with more specifics on what you’re looking for and we can chat further.
Can I see the links you build?
No. This is for everyone’s own good. We don’t like exposing our tactics and would prefer you focus on the outcome, that is higher rankings, more organic traffic and most importantly more sales, enquiries, bookings, calls and so forth.
How long does it take to get results?
Tough question and unfortunately the answer is “it depends”.
In some industries and markets you’ll see a noticeable result within a few months. In other markets it may take several months.
It largely depends on the competition in your market, how long you’ve had a website for, how much active marketing has been done on the site and the commercial maturity of your business.
SEO is a long term play and it’s important that your focus is long term. Expect at a minimum 3 months to see serious movement.
Do you offer a guarantee?
Yes. If in the first 30 days you’re not happy we’re happy to give you a refund. It’s important for us that you’re happy and you see results.
We don’t offer ranking guarantees as these are mostly cheesy sales gimmicks. What you’ll find is that most companies offering these, too good to be true, guarantees focus on some obscure keyword that is barely even commercially relevant to your business.
It’s important to understand that the search results can be completely different based on what device you’re using (e.g. computer, smartphone and tablet), where you’re searching from (e.g. the search results in Sydney are completely different to Perth) and in some cases what you’ve searched for previously (personalised search).
To add a little more here, focusing solely on keywords is a very limited approach. What ultimately matters is whether you’re selling products and services based on Google organic traffic.
Keyword positions and rankings are only a part of that puzzle. Here’s one example, neglecting other important elements like online reviews means that a competitor who ranks lower than you, but has more reviews and better quality reviews, may actually be getting more visitors and sales even though you outrank them.
Another good example is website speed, if you rank number 1 in Google but your website crawls along like a snail then it’s likely a lot of visitors will lose patience and click away elsewhere instead of buying, booking or making an enquiry.
What reports do I get?
You’ll get monthly traffic reports detailing traffic breakdown and visitor behaviour as well as access to keyword ranking reports that track keywords relating to the products and services we’re focused on ranking for you.
How To Get Started
It's natural to have some questions before starting any search engine optimisation work or campaign.
If you have a question before starting or wish to book a time to jump on a call and discuss your requirements in more detail please submit a request using the form further below on this page.
If you're visiting this page during business hours we're probably available via Live Chat too, click the icon in the bottom right hand corner of the page to start a chat session.
1. Reach out and let us answer any questions you have
We're happy to answer any questions you have before starting or alternatively book a time on the phone to discuss SEO in more detail with you. Complete the form on this page or email [email protected].
2. Decide which plan best suits your budget and business
We offer several options to suit different budgets and types of businesses. We can also customise a plan to suit your specific business requirements.
3. Complete the checkout process
Once you've decided which plan you want, click the Get Started button and complete the checkout process. Once you've completed the checkout process we'll send you instructions on what we need from you to get started.
4. We get to work!
Once we have the information we need to get started we get to work!
In our first month working together we're probably going to have a lot of questions about various elements of your business and how they work and will need quite a bit of input from you to help us refine your search engine and online marketing strategy.
Most businesses start to see results from our efforts within about 4 weeks.
Solo Business
$795/month- Number of focus products & services:Up to 3
- Market Competition:Low
- Best Suited To:Businesses in country towns, regional areas or serving a handful of local suburbs.
- Managed Adwords Spend (optional):Up to $500/month
- Smartphone Compatibility Conversion (if required)
- Reputation & Review Monitoring and Management
- Google Maps Management & Optimisation
- Ongoing Management, Maintenance & Optimisation
- High Performance, Search Engine Friendly Hosting
- Comprehensive On-Page SEO
- Sustainable Backilnks and Link Building
Local Business
$1395/month- Number of focus products & services:Up to 8
- Market Competition:Low to Medium
- Best Suited To:Businesses in cities or major regional centres who work within that city or area only or operate nationwide with only a handful of competitors.
- Managed Adwords Spend (optional):Up to $2500/month
- Smartphone Compatibility Conversion (if required)
- Reputation & Review Monitoring and Management
- Google Maps Management & Optimisation
- Ongoing Management, Maintenance & Optimisation
- High Performance, Search Engine Friendly Hosting
- Comprehensive On-Page SEO
- Sustainable Backilnks and Link Building
Small Business
$1995/month
- Number of focus products & services:Up to 15
- Market Competition:Medium
- Best Suited To:Businesses operating across multiple cities, nationwide or with competitors who are actively marketing online.
- Managed Adwords Spend (optional):Up to $5000/month
- Smartphone Compatibility Conversion (if required)
- Reputation & Review Monitoring and Management
- Google Maps Management & Optimisation
- Ongoing Management, Maintenance & Optimisation
- High Performance, Search Engine Friendly Hosting
- Comprehensive On-Page SEO
- Sustainable Backilnks and Link Building
Custom
Request a Quote- Number of focus products & services:Custom
- Market Competition:Medium to High
- Best Suited To:Franchises, bigger businesses and marketing departments who need a tailored solution.
- Managed Adwords Spend (optional):Custom
- Smartphone Compatibility Conversion (if required)Custom
- Reputation & Review Monitoring and ManagementCustom
- Google Maps Management & OptimisationCustom
- Ongoing Management, Maintenance & OptimisationCustom
- High Performance, Search Engine Friendly HostingCustom
- Comprehensive On-Page SEOCustom
- Sustainable Backilnks and Link BuildingCustom
Prices in Australian Dollars $AUD. All payments are processed securely on our SSL encrypted site.
We accept Paypal, Visa, Mastercard & Amex (processed by Stripe).
We also accept bank transfer but it requires a manual signup, click here to email us!
Prices quoted are excluding 10% GST.
GST is only applicable for Australian customers, GST does not apply to customers outside Australia.
Book an SEO Consult Call or Ask a Question
To request a quote, book a consult call or ask a question before starting, complete the form below and one of the team will get back to you usually within 1 business day.
The Search Engine Shop
East Fremantle 6158
Western Australia
Phone: 08-9467-7373
Copyright 2018
Robotmedia Pty Ltd t/as The Search Engine Shop
ABN 85-134-420-867