In this section of our website we’ve included case studies that demonstrate the results other businesses have seen through using our services. is a Fremantle (West Australian) based Didgeridoo store that has both a retail store and an online store that ships worldwide.

Didgeridoo Breath Perth

We’ve been working with Didgeridoo Breath on an ongoing basis and some of the results they’ve seen include:

  • Position 1 in Google and Bing for terms that are important to their retail shopfront such as “didgeridoo perth”, “didgeridoo lessons perth” and “didgeridoo store” (when searched in Perth. Through their number 1 ranking they’ve positioned themselves as the go-to guys for Didgeridoos in Perth, Fremantle and WA
  • Position 1 in Google worldwide for hundreds of other search terms important to their online store operations such as “hemp didgeridoos” and “didgeridoo bags”
  • Implementation of an automated process that’s attract over 30 Google Places reviews and 100s of customer testimonials (
  • Implementation of a social media strategy that has attracted over 8000 Facebook fans (
  • Implementation of you Youtube video strategy that has seen in-store videos seen 300,000+ times (

In 2011 Didge Breath won an award for the excellence in ecommerce from the Fremantle Chamber of Commerce.

Ecommerce Award

Didgeridoo Breath is a case study we use again and again through our workshops and consulting. because they have both a physical retail store and an online store and have a well executed marketing plan that supports both businesses.

Watch the video below where Didge Breath co-founder Matt Reed talks a bit more about the business and their online strategy:

Some of the specific services we’ve provided Didgeridoo Breath include:

  • Google Maps de-duplication & optimisation (from not showing at all to showing in position 1)
  • SEO (search engine optimisation)
  • Ongoing Google Adwords PPC Management
  • Advanced Analytics services
  • Advanced keyword research
  • Youtube video optimisation
  • Social media coaching & consulting
  • Facebook Ad Management
  • Conversion rate optimisation services
  • Wordpress Blog administration & management services
  • Mobile site implementation (for blog website)
  • Email Marketing (including copywriting for monthly mailout)