Get seen where your customers are now.
Leads, enquiries and sales, for one fixed monthly fee.
For Australian businesses doing $1 million to $20 million a year that need a marketing team, not a full-time hire. We run your ads, SEO and organic visibility across Google, Bing, Facebook, Instagram, YouTube, ChatGPT and Claude, and track every call, enquiry and sale properly. Started in WA in 2008, now fully remote.
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Calls, Enquiries & Sales
Tuesday 20 October
2:14
Mailnow
New enquiry: burst pipe, BayswaterSource: ChatGPT. “Can someone come today?”Phone1:52pm
Call, 3 min 40 secFrom Instagram ad. Booked for 3pm.Invoices11:05am
Invoice paid, $680Matched to Google search ad.The game has changed with AI. Google is mostly a paid search engine with some free results, and your customers are also on Facebook, Instagram, YouTube, Bing, ChatGPT and Claude.
Seen
Being number one on Google matters less every year. What counts is eyeballs: showing up wherever your customers look, in the ads and in the organic results.
Chosen
Ads, pages and answers that make people call you, not the next business on the screen.
Tracked
Every call, enquiry and sale counted properly and tied back to where it came from. We judge our work on leads and sales, never on rankings.
What most businesses get wrong.
1. Chasing number one on Google.
Google is mostly a paid search engine now, with some free results underneath. Ranking first matters far less than being seen: in the ads, on the map, in the organic results, on Facebook, Instagram and YouTube, and in AI answers.
2. Treating marketing as a mystery.
Online marketing is a simple game. You pay to get leads and enquiries, you turn those leads into customers, and you keep those customers for years. A lead costs most small businesses $15 to $75, and about 1 in 3 leads become a customer. Making a profit on the first sale is good. What that customer is worth over the whole relationship matters far more.
3. Running ads without tracking.
Most businesses we work with have run ads before, and most say they didn’t work. Usually nobody was counting the calls and enquiries. Google and Facebook now use AI to find your customers by watching how people behave online, so they are only as smart as the data you send back. That’s why we set up what’s called offline conversions: we send back your sales, not just your leads, so the AI goes looking for more people like your best customers.
What is a customer worth to you?
Put in your own numbers. The defaults are typical for a small Australian service business, with a 50% gross margin. Profit is gross profit after the ad spend.
- Leads a month
- New customers a month
- Cost to win each customer
- Revenue from their first sale
- Profit on first sales, after ad spend
- Revenue over their lifetime
- Profit over their lifetime, after ad spend
This is why we track sales, not just leads. A customer who costs $90 to win and spends $2,000 with you over the years is worth $1,000 of profit at a 50% margin, even if the first job only breaks even.
Every week, a person checks every change.
We look at your accounts every day and make changes once a week. Google and Meta learn what a good customer looks like for you, and daily fiddling resets that learning. We don’t touch your account just to look busy.
Know which dollar worked
Every call, form and paid invoice traced back to the ad, search or post that brought it in, then sent back to Google and Meta (offline conversions) so their AI finds more customers like your best ones.
Google and Bing ads
In front of people at the moment they type “plumber near me”, when they are ready to pay someone.
Facebook, Instagram and YouTube
So locals know your name before they need you, and the ones who looked but didn’t call get a reminder. New ads every month so they never go stale.
ChatGPT and Claude
When someone asks an AI who to call, it should know you exist, and get your prices, hours and reviews right.
SEO and organic
The free results still matter. Pages that rank, a Google Business Profile that rings, and reviews that win the click you didn’t pay for.
Wasted spend, cut weekly
Every week we find the searches and placements that cost you money and never ring, and switch them off.
Pages that turn clicks into calls
You paid for the click. We make sure the page it lands on is fast, clear and easy to ring from.
The Monday report
What you spent, what came in, what each new customer cost you, and what we’re changing this week. Readable in two minutes.
A small team, on purpose.
We started in WA in 2008 and today we’re a fully remote team. We work with Australian businesses, typically doing $1 million to $20 million a year, and we’ve helped them with SEO, Google Ads, Facebook ads and the other channels that matter, like Google Shopping and Google Maps.
The game has changed with AI. Google is mostly a paid search engine now, with some free results, and your customers also find businesses on Facebook, Instagram, YouTube, Bing, ChatGPT and Claude. What hasn’t changed is the job: get you more leads, turn them into customers, and prove it with the numbers.
We don’t do long proposals, pitch decks or sales gimmicks. We’re commercially focused and we run everything by the numbers: what a lead costs, how many become customers, and what they’re worth to you.
We’re a small boutique team of just under 10 people, and we work with a limited number of clients. That’s how we like it. When you win, we win.
Brendan TullyPrincipal Consultant, The Search Engine Shop
Want to talk it through? Text me on 0420 583 276.
I’m often with clients and can’t always take a call, so text me instead. iMessage works too.
Existing customer needing support? Please don’t text. Use live chat or a support ticket so the whole team sees it and nothing waits on me.
Who we work best with
Australian businesses doing $1 million to $20 million a year in revenue, usually:
- Trades businessesPlumbers, electricians, builders and home services.
- Medical and allied health practicesClinics that need a steady flow of new patients.
- FranchisesGroups that need every location found locally.
- Specialist small businessesBusinesses that are known for one thing and want more of it.
What clients say
From clients and our Google reviews.
“What we found with Brendan and his team, and I’m yet to find elsewhere, is his strong understanding of business… Rather than focussing on hits and fancy stats that don’t add dollars to the bank account, his strategies are geared towards extra sales and extra net profit.”Matt Reed, Sum Effect
“Brendan Tully and his team are my go-to source for expert SEO and PPC advice… If I could give them more than 5 stars then I would, because they always go above and beyond…”
“His professional recommendations for my businesses, my client’s businesses and the provision of training and support have always been spot on.”
“…they also assisted with some other small changes to the site to accelerate our SEO ranking. Highly recommended!!”
“I asked Brendan about an SEO problem we ran into for one of our clients’ websites and he came back with an incredibly detailed, helpful and most importantly, accurate insight into the problem.”
“Hire them and pay attention to their suggestions. You will be rewarded far more than their fees!”
“They actually dig into things, try different approaches, and stick with it until they get somewhere… it feels like you’re dealing with real people who actually care, not just a ticket system pushing things along.”
“I have been in ecommerce for 20 years. I WISH I had discovered these guys 20 years ago… they always solve the issue when no one else can. Worth every penny.”
“I operate a continuing medical education company… They are responsive, wonderful professionals to work with… I trust them completely.”
One fixed fee. No surprises on the bill.
Your fee is set by your ad budget band, not a percentage of it. So we never earn more by telling you to spend more. Your ad spend goes straight to Google and Meta on your own card.
A junior marketing person with very little commercial experience costs $75k to $90k a year plus super. Our Growth plan is $36k a year, and you get a whole team.
Let’s see if the numbers work.
No proposals and no pitch decks. Fill in the three blanks and add your website and email. We’ll review your site and come back within 1 business day with pricing, a few fresh insights, and the things you can do straight away to get more from your site. If ads won’t pay for themselves, we’ll tell you.
Rather just text?Text Brendan, Principal Consultant 0420 583 276
What happens next.
Within 1 business day
We review your site and write back.
You get pricing, a few fresh insights, and the things you can do straight away to get more from your site, whether or not you work with us.
Week 1
We start counting.
You get a short access checklist. Calls, enquiries and sales are tracked before we spend a dollar on new ads, so every result after that is provable.
Every Monday
Your report lands.
What came in, what it cost, what we changed last week and what we’ll change this week.