What gets measured gets managed!

Really enjoying meeting business owners in Perth & country WA as part of our Achieve More Online seminars. I can’t go on about this enough – “what gets measured gets managed”. It’s important you use analytics tools on your site to ensure you know how you and the site are actually performing.

One great advantage of marketing on the internet is that it’s not a “faith based” media. What I mean here, is that you can actually track the effectiveness of this marketing medium to a very granular degree unlike other forms of marketing such as print, radio & TV advertising.

In the photo above I’m talking about crazyegg.com analytics which is a great tool that can generate heatmaps and confetti maps to show you which elements on your website are actually working and being clicked on and which are not!