The BEST Funnel Software & Tools in 2020

The BEST Funnel Software & Tools in 2020

Funnel software, or an automated marketing funnel, is vital for any business looking to make sales. A marketing funnel is exactly what it sounds like: a system that “funnels” people through your sales process until they ultimately convert, typically into paying customers.

But you probably already know that if you’re searching for the best funnel tools right?

If you want to skip to the end, the funnel software we recommend the most and most of our clients use is now ClickFunnels. It’s really simple to use, has a FREE 14 day trial and is extremely easy to use.

The Best Funnel Software & Tools in Detail:

Let’s look at the best funnel software and tools currently on the market! 

1. ClickFunnels

ClickFunnels is one of the best-known names in the field of funnel software. The popularity of this tool is mostly due to its easy to use, drag and drop builder and the fact that it can be used to build successful funnel pages by people who have little to no coding knowledge. 

ClickFunnels also provides you with some great sales funnel examples which are super-helpful for beginners in the field. The builder has a help button in case you get stuck somewhere in the building process. It takes you straight to the info base where you can find common issues or it opens a chat with an agent if you have a more specific issue. 

Key Features 

  • Popup editor within the landing page editor – this allows you to see how the landing page will look and work once you publish it.
  • Drag and drop page editor. 
  • Smart shopping cart with 1-click upsells. 
  • ​Email and Facebook Marketing Automation
  • Simple and intuitive dashboard for better organization. 
  • Cookbook section with a bunch of tutorials for users that are just starting out or need fresh new ideas

Final Verdict 

ClickFunnel is a popular solution for new users that are just entering the field of funnel software. It gives you all the essential options you need to build funnel pages and sub-pages and acquire your first leads as well as successfully raise your conversion rates at the beginning of your eCommerce ventures! 

More details at

2. Leadpages

Leadpages is another popular provider for landing page building tools. It’s not only a landing page builder software but also a lead generation platform that allows users to create whole websites focused on conversions. 

Leadpages is another such platform that has been long on the market, one of the first landing page builders in the field. It has everything you need to create highly optimized, customized and responsive landing pages and thus convert more customers, get leads and integrate on all the important online platforms.  

Key Features

  • Built-in conversion guidance.

Leadpages has technology that will predict the performance of your site even before publishing it. It’ll also tell you what you need to do to tweak it a little and make it even better. 

  • Unlimited lead collection & traffic – they put no limits on web visitors or lead collection;
  • Unlimited page publishing – you can create dedicated landing pages without worrying about publishing limits or bandwidth exceedings;
  • Great page loading speeds.

Leadpages boasts with 2.4 seconds faster loading times of the landing pages and a performance score that’s 30% higher than other qua

  • Drag and drop builder and customization that doesn’t require any coding; 
  • More than 200 templates you can use anytime;
  • Mobile responsive templates and landing pages; 
  • Ability to add a countdown timer, video player, Calendly schedule, OpenTable reservation widget, all within the drag and drop builder;
  • Better site optimization through the ability to run A/B split tests on any of the landing pages; 
  • Leadpage offers a huge list of integrations that connect your lead generation tools and marketing automation platforms. Among them are Google Analytics and Google Tag Manager, Salesforce, ZoHo CRM, Google Ads, Facebook Ads and Instagram Ads, Shopify, MailChimp, SendInBlue and many many others. 

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3. ActiveCampaign

A powerful newsletter marketing tool, ActiveCampaign has plenty to offer. Boasting with features and integrations, it gives its users a lot more for the price. 

Hailed for their advanced automations, their integrated sales and great multi-channel marketing performance. If you want a powerful tool for marketing automation, with which you can set up dynamic email content and triggered campaigns, then you’ve got yourself a winner. Also, the built-in CRM smoothly links to the email marketing data you have, which gives you lots of heads up when it comes to sales. 

Key Features 

  • Great multi-channel marketing abilities – you can send emails, SMS, customized personal messages to the visitors of your site. 
  • In-depth reports – you’ll have insights into click-maps, page visits, and geo-tracking. 
  • Free migrations if you’re coming from a different email marketing software. 
  • Powerful automation.
  • A/B split testing for your emails to see which one works better for your customers. 
  • Fast and reliable customer support

Final Verdict 

ActiveCampaign is an email marketing software that’s really hard to find a fault with. It’s a great tool for people who are not new into the field and who want more advanced tools. If you’re just starting out, however, take a look at some of the other tools on our list. 

A powerful newsletter marketing tool, ActiveCampaign has plenty to offer. Boasting with features and integrations, it gives its users a lot more for the price. 

Hailed for their advanced automations, their integrated sales and great multi-channel marketing performance. If you want a powerful tool for marketing automation, with which you can set up dynamic email content and triggered campaigns, then you’ve got yourself a winner. Also, the built-in CRM smoothly links to the email marketing data you have, which gives you lots of heads up when it comes to sales. 

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4. ThriveCart

Thrivecart is a bit of the odd one out in this list as it’s focus is on being a checkout and the last few steps of a funnel versus a fully end to end funnel tool.

It’s super powerful and connects with 100s of different tools, has an excellent affiliate system and has a basic landing page builder for checkout pages, bump offers, upsells, AB testing and so forth. All critical components of a high performance funnel

Key Features 

  • focused more on being a checkout and the end of a funnel
  • embeddable cart as well as standalone cart pages that can run on your own domain
  • funnel builder built in
  • native AB testing
  • huge number of integrations with autoresponders and other tools
  • a fantastic option if you’re running WordPress and don’t need a full landing page builder
  • one time pricing versus recurring monthly

Final Verdict 

Thrivecart is worth a look if you need a tool to tackle the end of a funnel and already have an autoresponder or email marketing tool you’re happy with. It’s also a good option if you  don’t necessarily need landing pages or if you’re selling info products and need a robust checkout with powerful customer management features and self service built in.

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ConvertKit is a popular email marketing software that’s most suitable for audience-building businesses, such as podcasters, bloggers and the like. 

ConvertKit easily allows you to grow your audience by easily building landing pages and using customizable, embeddable forms on your site. 

This tool also allows you to organize your subscribers in a simple way, by using tags and segments. This means that you can tag your customers based on their individual interests and activities. You can then also group these tags into different segments and send customized messages when it’s necessary. 

Key Features 

  • Seamless visual automation editor.
  • Tags and segments to better organize your subscribers.
  • More than 80 integrations to help your business bloom with the right tools.
  • Automated emails that feel personal to your clients and subscribers. 
  • Easy to embed, customizable opt-in forms.
  • Landing pages that are easy to create within minutes and without any coding knowledge. 
  • A better way to understand the interaction between your subscribers and your email marketing efforts – you can easily track the conversion rates on your homepage dashboard.

The billing system of ConvertKit depends on the number of subscribers. 

Final Verdict

ConvertKit is an already established name in the field of email marketing software and it definitely deserves this attention. It provides users with good-quality tools for targeting customers and ultimately leading to high sales and conversion rates. 

This easy to use tool is great for both beginners and users that have more experience with these types of programs. 

If you’re a blogger, a podcaster or another type of content-oriented site owner, then we highly recommend this tool!

More details at

6. GetResponse

GetResponse offers a great software package for people that want to have several different marketing options in one program. 

Want tools that’ll help you grow your audience? Check! Want them to help you sell and promote your products, services and whatever it is that you’re providing on your site? Check! 

Key Features

  • Ready-made, automated sales funnel generator 
  • Ability to build landing pages (you’ll be able to choose between a variety of landing pages and newsletter templates)
  • Ability to automate your emails, 
  • Ability to sell your products through GetResponse; you can also integrate your account if you have one on an eCommerce platform such as Etsy, Stripe, Shopify, BigCommerce, Magento, WooCommerce, and PrestaShop.
  • Ability to recover abandoned orders. 
  • Easy setup and easy to navigate. 
  • You can see all the stages of your funnel as well as the conversion rates in a clear and fast way.
  • Webinars – you can run free or paid webinars that are seamlessly integrated with your pages and emails.
  • Facebook ads
  • Social ads creator

Final Verdict

GetResponse is a quality solution package for all your marketing woes. It allows you to create and facilitate campaigns on and for social media, create landing pages for particular types of customers, create webinars, email automation, and of course, their newest and hottest feature – autofunnel! 

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7. Kartra 

Kartra is another software package that includes a bunch of super-helpful marketing options for your site. 

Starting from landing page builders, CRM, email marketing and automation, to video hosting, Kartra’s got you covered on everything that counts. 

Kartra has a really nice way of organizing your first meeting with this software and its dashboard. It has a checklist that takes you through the steps necessary for doing whatever it is you need to do with it. 

It’s simple, effective and clear – Kartra’s dashboard organization will certainly help you save you plenty of time in the end. 

Key Features

  • Landing page builder
  • Lead database (CRM)
  • Email marketing and automations
  • Opt-in forms
  • Ticketing and live chat
  • Video hosting and 
  • Checkout forms
  • Lead tagging – this allows you to subgroup your prospects as they go through your funnel.

Final Verdict 

Similarly to GetResponse, Kartra is another solid product that offers a variety of digital marketing services that will help you make successful funnels and campaigns along with a bunch of other tools to complement all that and make for one flawless online marketing campaign.

More details at

8. Unbounce

Unbounce is one of the oldest digital marketing software packages on our list and it’s also one of the best in its field. It has consistently held its ground throughout the years and every year it seems to get better and better at what it’s doing. 

Unbounce will give you all the tools you need to create landing pages, funnels, and campaigns after your own taste. With features such as popups and sticky bars and the limitless ways to control and integrate them on your pages, you’ve got a mighty ally in the digital marketing business by your side. 

Key Features 

  • Over 100 templates you can choose from and make a creative and unique campaign that will stand out.
  • Popups and sticky bars – different ways to control and customize them for higher conversion rates. 
  • Option for duplicating and editing your most successful landing pages so you can use them in future campaigns; 
  • You can add custom JavaScript, CSS, and HTML to your site’s pages for additional functionality; 
  • You can apply your custom scripts through multiple landing pages;
  • Mobile responsive landing pages
  • Ability to create AMP landing pages that load 85% faster than regular mobile ones. 
  • Customization for mobile pages;
  • You can access more than 850.000 free images from Unsplash inside the Unbounce Builder;
  • Unbounce allows you to automatically optimize your image for a faster site loading;
  • You can easily embed videos anywhere on your landing page. 

Final Verdict

You simply can’t go wrong with the software from Unbounce. This software gives you the opportunity to easily launch campaigns, make funnel pages and increase your site’s post-click conversion rates. 

Whether you have years of developer’s experience or are just starting out, Unbounce won’t discriminate against you! It has all the complexity to satisfy everybody’s thirst for tinkering, and at the same time, it’s incredibly simple to use. 

Well, at least it’s hard to argue with statistics. According to Unbounce’s website, the tool boasts more than 650 million conversions and still counting! 

More details at

9. Wishpond

Wishpond offers you a set of marketing tools that will help you scale your business quickly and easily, without any expert IT knowledge. 

With Wishpond you can be sure that your email and marketing automation will be in safe hands. You can use it to easily create landing pages, social media contests, and popups. 

They have plenty of visually attractive templates, and all of them are easy to configure. Also, the marketing automation offers you a wide palette of options you can choose from to tailor your online marketing campaign. 

Another great thing about this tool is that it allows you to easily integrate with email marketing tools such as MailChimp and ActiveCampaign.

Key Features

  • Easy to use drag and drop editor for building landing pages. 
  • Built-in popup tool – this way you can convert more of your site’s visitors. You can add popups, welcome mats, slide-in popups, and opt-in bars. 
  • A/B split testing – this way you can track your site’s progress in real-time.  
  • Ability to create custom form fields.
  • Mobile-responsive pages. 
  • Personalized weekly email reports so you can always keep track of your site’s progress and see what you can improve every week. 
  • Advanced automation workflow. 

Final Verdict 

Wishpond offers a variety of useful tools for building a solid marketing strategy for your online venture. It’s an affordable solution for people who are just starting out, but also professionals in the eCommerce sector. 

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10. Funnelytics

Funnelytics is a bit of an odd one out on this list too. It’s a funnel building and mapping tool that is designed to integrate with other tools so you can see the performance of your marketing right across your assets and really determine how well and which parts of your funnel is working or not.

You will need another page builder and email tool to use with Funnelytics as that’s not what its designed for – if you check out the website you’ll get a better explanation!

Key Features

  • map your funnel in a simple drag and drop interface
  • prebuilt funnel templates
  • Funnelytics Vault which includes funnels reverse engineered from over 50 high performing marketing campaigns
  • determine exactly which emails, ads and steps in yoru funnel are working
  • detailed KPI reporting

Final Verdict

Funnelytics is not technically “funnel software” but It belongs on this list because it is one of the funnel tools we use and recommend at least a handful of times each week. It’s really a critical tool that will help you drive maximum performance from your funnels and campaigns

More details at

Common Questions About Funnels

Why Do You Need Funnel Software? 

Funnel software can help all kinds of online businesses to make their sales and marketing automated.

Here are some of the things it can do for your business: 

  • Get customer reviews for ecommerce products, Google Maps listings and info products on autopilot with a review funnel
  • Uncover customer questions and roadblocks to buying with an abandoned cart sequence and funnel
  • It can help you create opt-in forms which you can use to get emails for your email marketing list;
  • You’ll be able to customize email marketing campaigns for every step of your customer’s buying course;
  • You can use it to upsell present customers or convert visitors by setting up sales funnels;
  • Introduce affiliate programs;
  • Track the end to end journal of your customer from start to finish
  • You can easily introduce new products to sell to current customers. 

What Should I Look For In Funnel Software?

When evaluating software the first (and often only) thing people do is look at price but this the wrong way to do it. Price is certainly one consideration but probably not the most important one.

When looking at funnel tools and software it pays to have a list in features in mind when shopping around, here’s some of the key features that are worth having on your list:

  • Shopping cart, whether you need one and/or how closely the software integrates with your existing shopping cart or checkout
  • Third party integrations – does the software integrate with your existing tools and can it integrate with important apps like WordPress and Zapier
  • Whether off the shelf templates, flows and funnels are available in the product
  • AB testing capability both in email and funnel sequences and in the shopping cart
  • What email marketing features the tool has
  • Price
  • Dashboard and reporting features
  • Affiliate management capability – are you going to recruit affiliates to sell your product
  • Facebook & Google Ads integration

What Funnels Should I Setup?

Here’s some funnel examples you can add to your business – if you have an existing business the first two will give you immediate results and are well worth setting up:

  • Abandoned cart email sequence and funnel
  • Review request funnel to get reviews on autopilot
  • Ecommerce welcome email and coupon funnel
  • Optin funnel and customer education sequence.


So, we hope that by now we’ve convinced you why it’s important to use funnel software for your eCommerce venture. But convincing is only the first step. Choosing a good funnel software is equally important. 

On this list, we made a small, but feature-packed selection of the best digital marketing software currently on the internet. These top-notch platforms and companies offer superbly designed software that will make generating leads, converting visitors, promoting and selling your products, as well as gaining more and more followers a much easier feat. 

We hope that some of it will catch our eye (although all of them are great at their job in their own ways) and that your next successful digital marketing strategy will start with one of our selections. Cheers to that! 

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