7 Best Funnel Software and Tools

Funnel software, or an automated marketing funnel, is vital for any business looking to make sales. A marketing funnel is exactly what it sounds like: a system that “funnels” people through your sales process until they ultimately convert, typically into paying customers.

Why Do You Need Funnel Software? 

Funnel software can help all kinds of online businesses to make their funnels automatic, operating seamlessly. 

Here are some of the things it can do for your business: 

  • It can help you create opt-in forms which you can use to get emails for your email marketing list;
  • You’ll be able to customize email marketing campaigns for every step of your customer’s buying course;
  • You can use it to upsell present customers or convert visitors by setting up sales funnels;
  • Introduce affiliate programs; 
  • You can easily introduce new products to sell to current customers. 

Best Funnel Software and Tools

Let’s look at the best funnel software and tools currently on the market! 

ClickFunnels

ClickFunnels is one of the best-known names in the field of funnel software. The popularity of this tool is mostly due to its easy to use, drag and drop builder and the fact that it can be used to build successful funnel pages by people who have little to no coding knowledge. 

ClickFunnels also provides you with some great sales funnel examples which are super-helpful for beginners in the field. The builder has a help button in case you get stuck somewhere in the building process. It takes you straight to the info base where you can find common issues or it opens a chat with an agent if you have a more specific issue. 

Key Features 

  • Popup editor within the landing page editor – this allows you to see how the landing page will look and work once you publish it.
  • Drag and drop page editor. 
  • Smart shopping cart with 1-click upsells. 
  • ​Email and Facebook Marketing Automation
  • Simple and intuitive dashboard for better organization. 
  • Cookbook section with a bunch of tutorials for users that are just starting out or need fresh new ideas

Pricing

ClickFunnel has three pricing plans: 

  • The Standard plan – costs $97 per month and it includes 20 funnels and 100 sub-pages within each funnel. 
  • The Platinum plan – costs $297 per month includes an unlimited number of funnel templates and sub-pages within the funnels.
  • The ClickFunnels Collective plan is the third plan, of which we still don’t know much about, other than it’s supposed to be coming soon!  

You also get a 14-day free trial before purchasing one of the plans. 

Final Verdict 

ClickFunnel is a popular solution for new users that are just entering the field of funnel software. It gives you all the essential options you need to build funnel pages and sub-pages and acquire your first leads as well as successfully raise your conversion rates at the beginning of your eCommerce ventures! 

GetResponse

GetResponse offers a great software package for people that want to have several different marketing options in one program. 

Want tools that’ll help you grow your audience? Check! Want them to help you sell and promote your products, services and whatever it is that you’re providing on your site? Check! 

Key Features

  • Ready-made, automated sales funnel generator 
  • Ability to build landing pages (you’ll be able to choose between a variety of landing pages and newsletter templates)
  • Ability to automate your emails, 
  • Ability to sell your products through GetResponse; you can also integrate your account if you have one on an eCommerce platform such as Etsy, Stripe, Shopify, BigCommerce, Magento, WooCommerce, and PrestaShop.
  • Ability to recover abandoned orders. 
  • Easy setup and easy to navigate. 
  • You can see all the stages of your funnel as well as the conversion rates in a clear and fast way.
  • Webinars – you can run free or paid webinars that are seamlessly integrated with your pages and emails.
  • Facebook ads
  • Social ads creator

Pricing

GetResponse offers four plans: 

  • The Basic plan – this one costs $15 per month if paid monthly, $12.30 if paid yearly, and $10.50 if paid bi-yearly. It starts from a list size of 1000 and can go up to 100.000. This is valid for all plans. Bear in mind that it’s gonna cost you more, though. This list includes options like email marketing, autoresponders, unlimited landing pages and unlimited automation templates, sales funnels (1 funnel), unlimited lead funnels, Facebook ads and the selling of online products. 
  • The Plus plan – it costs $49 per month if paid monthly, $40.18 if paid yearly, and $34.30 if paid bi-yearly. Besides the options featured in the Basic plan, this one also gives you: automation builder (5 workflows), webinars (maximum of 100 attendees), simple CRM, contact scoring & tagging, sales funnels (5 funnels), coworking option for 3 users, webinar funnels (5 funnels). 
  • The Professional plan – this plan costs $99 per month, $81.18 if paid yearly, and $69.30 if paid bi-yearly. It includes all the options from the previous two plans, the Basic and the Plus one, as well as a set of its own such as: paid webinars, unlimited automation builder, webinars with maximum 300 attendees, unlimited sales funnels, unlimited webinar funnels, coworking option for 5 users. 
  • The Enterprise plan – this plan costs $1,199 per month, $839 if paid yearly, and $719 if paid bi-yearly. This plan is valid for a list size of over 100.000. It includes all the features from the previous plans and then some: transactional emails (this is a paid add-on), account manager, a dedicated IP address, deliverability consulting, single sign-on (SSO), webinars for maximum 500 attendees, email campaign consulting. 

GetResponse offers a 30-day trial for all of their plans. 

Final Verdict

GetResponse is a quality solution package for all your marketing woes. It allows you to create and facilitate campaigns on and for social media, create landing pages for particular types of customers, create webinars, email automation, and of course, their newest and hottest feature – autofunnel! 

Kartra 

Kartra is another software package that includes a bunch of super-helpful marketing options for your site. 

Starting from landing page builders, CRM, email marketing and automation, to video hosting, Kartra’s got you covered on everything that counts. 

Kartra has a really nice way of organizing your first meeting with this software and its dashboard. It has a checklist that takes you through the steps necessary for doing whatever it is you need to do with it. 

It’s simple, effective and clear – Kartra’s dashboard organization will certainly help you save you plenty of time in the end. 

Key Features

  • Landing page builder
  • Lead database (CRM)
  • Email marketing and automations
  • Opt-in forms
  • Ticketing and live chat
  • Video hosting and 
  • Checkout forms
  • Lead tagging – this allows you to subgroup your prospects as they go through your funnel.

Pricing

The main plans offered by Kartra are the following: 

  • The Starter plan: costs $89 per month billed annually/$99 billed monthly. With it, you get: a maximum of 2500 leads, 15.000 emails per month, 50GB bandwidth per month, you’ll be able to host 100 pages, sell 20 products, have 2 membership sites and 1 custom domain.
  • The Silver plan: it costs $149 per month billed annually/$199 billed monthly. This plan includes a maximum of 12.500 leads, 125.000 emails per month, 125GB bandwidth per month, you can host an unlimited number of pages, and sell unlimited products, unlimited membership sites, and also have 3 custom domains.
  • The Gold plan: costs $249 per month billed annually/$299 billed monthly. This plan features a maximum of 25.000 leads, 250.000 emails per month, 200GB bandwidth per month, the ability to host an unlimited number of pages, sell an unlimited number of products, have unlimited membership sites, as well as 5 custom domains.
  • The Platinum plan: it costs $379 per month billed annually/$499 billed monthly. With this plan you can sell an unlimited number of products, create an unlimited number of pages, have up to 500.000 emails, and up to 50.000 contacts.
  • The Diamond plan: costs $519 billed annually/$699 billed monthly. With this plan you can have up to 1.000.000 emails, up to 100.000 contacts, you can sell an unlimited amount of products, and create an unlimited amount of pages. 

Final Verdict 

Similarly to GetResponse, Kartra is another solid product that offers a variety of digital marketing services that will help you make successful funnels and campaigns along with a bunch of other tools to complement all that and make for one flawless online marketing campaign.

Unbounce

Unbounce is one of the oldest digital marketing software packages on our list and it’s also one of the best in its field. It has consistently held its ground throughout the years and every year it seems to get better and better at what it’s doing. 

Unbounce will give you all the tools you need to create landing pages, funnels, and campaigns after your own taste. With features such as popups and sticky bars and the limitless ways to control and integrate them on your pages, you’ve got a mighty ally in the digital marketing business by your side. 

Key Features 

  • Over 100 templates you can choose from and make a creative and unique campaign that will stand out.
  • Popups and sticky bars – different ways to control and customize them for higher conversion rates. 
  • Option for duplicating and editing your most successful landing pages so you can use them in future campaigns; 
  • You can add custom JavaScript, CSS, and HTML to your site’s pages for additional functionality; 
  • You can apply your custom scripts through multiple landing pages;
  • Mobile responsive landing pages
  • Ability to create AMP landing pages that load 85% faster than regular mobile ones. 
  • Customization for mobile pages;
  • You can access more than 850.000 free images from Unsplash inside the Unbounce Builder;
  • Unbounce allows you to automatically optimize your image for a faster site loading;
  • You can easily embed videos anywhere on your landing page. 

Pricing 

Unbounce has three pricing options:

  • The Essential plan: costs $79 per month if billed annually and $99 if billed monthly. It includes 75 Landing Pages and 8 pop-ups and sticky bars. This plan is mostly oriented towards users who are starting out with a new site and are in need of good-quality basic features for building great landing pages, creating funnel campaigns and thus achieving their first conversions. 
  • The Premium plan: This is the recommended plan from the Unbounce team. This plan costs $159 per month if paid annually and $199 if paid monthly. It includes 150 landing pages and 16 pop-ups and sticky bars, but this is not all. You will get plenty of other features such as AMP landing pages and client sub-accounts. 
  • The Enterprise plan: This option costs $399 per month if paid annually, and $499 if paid monthly. The Enterprise plan is a custom plan for the particular needs of individual users. This plan includes partnering with a dedicated launch specialist and a customer success manager, there to help you out in the process. This plan includes more than 375 landing pages and more than 40 pop-ups and sticky bars. 

Final Verdict

You simply can’t go wrong with the software from Unbounce. This software gives you the opportunity to easily launch campaigns, make funnel pages and increase your site’s post-click conversion rates. 

Whether you have years of developer’s experience or are just starting out, Unbounce won’t discriminate against you! It has all the complexity to satisfy everybody’s thirst for tinkering, and at the same time, it’s incredibly simple to use. 

Well, at least it’s hard to argue with statistics. According to Unbounce’s website, the tool boasts more than 650 million conversions and still counting! 

Wishpond

Wishpond offers you a set of marketing tools that will help you scale your business quickly and easily, without any expert IT knowledge. 

With Wishpond you can be sure that your email and marketing automation will be in safe hands. You can use it to easily create landing pages, social media contests, and popups. 

They have plenty of visually attractive templates, and all of them are easy to configure. Also, the marketing automation offers you a wide palette of options you can choose from to tailor your online marketing campaign. 

Another great thing about this tool is that it allows you to easily integrate with email marketing tools such as MailChimp and ActiveCampaign.

Key Features

  • Easy to use drag and drop editor for building landing pages. 
  • Built-in popup tool – this way you can convert more of your site’s visitors. You can add popups, welcome mats, slide-in popups, and opt-in bars. 
  • A/B split testing – this way you can track your site’s progress in real-time.  
  • Ability to create custom form fields.
  • Mobile-responsive pages. 
  • Personalized weekly email reports so you can always keep track of your site’s progress and see what you can improve every week. 
  • Advanced automation workflow. 

Pricing

Wishpong has three pricing plans: 

  • The Starting Out plan: This plan costs $49 per month, billed yearly. It includes an unlimited number of landing pages, an unlimited number of social contests and popups. You also get email drip campaigns, marketing automation, an unlimited number of user accounts and a maximum of 1.000 leads. 
  • The Everything You Need Plan: This plan costs $99 per month, billed yearly. This plan has everything included in the Starting Out plan as well as features like A/B testing, custom CSS & Javascript, API access and a maximum of 2.500 leads. This plan is the most popular of the list. 
  • The Rapid Growth plan: This plan costs $199 per month, billed yearly. It has all the features from the previous two plans and also first-in-line customer support as well as implementation coaching (of $1.500 value). It starts at 10.000 leads and it goes up to 1.000.000. But, have in mind, the bigger the number of leads, the bigger the price as well. 

You can try out all of these plans also come with the 14-day trial period

Final Verdict 

Wishpond offers a variety of useful tools for building a solid marketing strategy for your online venture. It’s an affordable solution for people who are just starting out, but also professionals in the eCommerce sector. 

ConvertKit

ConvertKit is a popular email marketing software that’s most suitable for audience-building businesses, such as podcasters, bloggers and the like. 

ConvertKit easily allows you to grow your audience by easily building landing pages and using customizable, embeddable forms on your site. 

This tool also allows you to organize your subscribers in a simple way, by using tags and segments. This means that you can tag your customers based on their individual interests and activities. You can then also group these tags into different segments and send customized messages when it’s necessary. 

Key Features

  • Seamless visual automation editor.
  • Tags and segments to better organize your subscribers.
  • More than 80 integrations to help your business bloom with the right tools.
  • Automated emails that feel personal to your clients and subscribers. 
  • Easy to embed, customizable opt-in forms.
  • Landing pages that are easy to create within minutes and without any coding knowledge. 
  • A better way to understand the interaction between your subscribers and your email marketing efforts – you can easily track the conversion rates on your homepage dashboard.

Pricing 

The billing system of ConvertKit depends on the number of subscribers. 

  • From 0-1000 subscribers you will have to pay $29/month (or $25/year). Visual automations, an unlimited number of customizable forms and email sends, as well as industry-leading deliverability, subscriber tagging, reporting, more than 70 direct integrations, API, email and live chat support and free quick migration. The only thing you don’t get is free concierge migration (you only get this with the highest plan that includes more than 5000 subscribers). 
  • From 1000-3000 subscribers you will have to pay $49/month ($41/year). You get all the stuff that the previous plan offers. 
  • From 3000-5000 subscribers you will have to pay $79/month ($66/year) and you’ll also get the same features as the previous two plans. 
  • The price for more than 5000 subscribers depends on the actual amount of subscribers that you have. Here you can calculate and see how much it will cost you. This plan gives you all the features from the previous plans as well as the free concierge migration. 

Final Verdict 

ConvertKit is an already established name in the field of email marketing software and it definitely deserves this attention. It provides users with good-quality tools for targeting customers and ultimately leading to high sales and conversion rates. 

This easy to use tool is great for both beginners and users that have more experience with these types of programs. 

If you’re a blogger, a podcaster or another type of content-oriented site owner, then we highly recommend this tool! 

ActiveCampaign

A powerful newsletter marketing tool, ActiveCampaign has plenty to offer. Boasting with features and integrations, it gives its users a lot more for the price. 

Hailed for their advanced automations, their integrated sales and great multi-channel marketing performance. If you want a powerful tool for marketing automation, with which you can set up dynamic email content and triggered campaigns, then you’ve got yourself a winner. Also, the built-in CRM smoothly links to the email marketing data you have, which gives you lots of heads up when it comes to sales. 

Key Features 

  • Great multi-channel marketing abilities – you can send emails, SMS, customized personal messages to the visitors of your site. 
  • In-depth reports – you’ll have insights into click-maps, page visits, and geo-tracking. 
  • Free migrations if you’re coming from a different email marketing software. 
  • Powerful automation.
  • A/B split testing for your emails to see which one works better for your customers. 
  • Fast and reliable customer support

Pricing

The pricing for ActiveCampaign works by principle of number of contacts. The minimum number is 500 and according to that the prices start at: 

  • Lite – $9/month (paid yearly) – this plan includes unlimited sending, email marketing, newsletters, subscription forms, marketing automation, chat, and email support, and is valid for up to 3 users. 
  • Plus – $49/month (paid yearly) – includes all of the features from the Lite plan with the addition of unlimited sending options, Facebook custom audiences, lead and contact scoring, integrations, SMS marketing, dynamic content, custom user permissions, and is valid for up to 25 users. 
  • Professional – $129/month (paid yearly) 
  • Enterprise – $229/month (paid yearly) 

Final Verdict 

ActiveCampaign is an email marketing software that’s really hard to find a fault with. It’s a great tool for people who are not new into the field and who want more advanced tools. If you’re just starting out, however, take a look at some of the other tools on our list. 

ActiveCampaign

A powerful newsletter marketing tool, ActiveCampaign has plenty to offer. Boasting with features and integrations, it gives its users a lot more for the price. 

Hailed for their advanced automations, their integrated sales and great multi-channel marketing performance. If you want a powerful tool for marketing automation, with which you can set up dynamic email content and triggered campaigns, then you’ve got yourself a winner. Also, the built-in CRM smoothly links to the email marketing data you have, which gives you lots of heads up when it comes to sales. 

Key Features 

  • Great multi-channel marketing abilities – you can send emails, SMS, customized personal messages to the visitors of your site. 
  • In-depth reports – you’ll have insights into click-maps, page visits, and geo-tracking. 
  • Free migrations if you’re coming from a different email marketing software. 
  • Powerful automation.
  • A/B split testing for your emails to see which one works better for your customers. 
  • Fast and reliable customer support

Pricing

The pricing for ActiveCampaign works by principle of number of contacts. The minimum number is 500 and according to that the prices start at: 

  • Lite – $9/month (paid yearly) – this plan includes unlimited sending, email marketing, newsletters, subscription forms, marketing automation, chat, and email support, and is valid for up to 3 users. 
  • Plus – $49/month (paid yearly) – includes all of the features from the Lite plan with the addition of unlimited sending options, Facebook custom audiences, lead and contact scoring, integrations, SMS marketing, dynamic content, custom user permissions, and is valid for up to 25 users. 
  • Professional – $129/month (paid yearly) – includes conversion attribution eporting, split automations, site messaging, in-depth onboarding consultation, automation strategy consultation, 3 one-on-one training sessions per month, is valid for up to 50 users, as well as the features from the previous two plans. 
  • Enterprise – $229/month (paid yearly) – includes unlimited sending, custom reporting, (Beta), custom mailserver domain, custom domain, free design services, free social data, phone support, unlimited number of users, and also all the features from the previous plans. 

Final Verdict 

ActiveCampaign is an email marketing software that’s really hard to find a fault with. It’s a great tool for people who are not new into the field and who want more advanced tools. If you’re just starting out, however, take a look at some of the other tools on our list. 

Conclusion

So, we hope that by now we’ve convinced you why it’s important to use funnel software for your eCommerce venture. But convincing is only the first step. Choosing a good funnel software is equally important. 

On this list, we made a small, but feature-packed selection of the best digital marketing software currently on the internet. These top-notch platforms and companies offer superbly designed software that will make generating leads, converting visitors, promoting and selling your products, as well as gaining more and more followers a much easier feat. 

We hope that some of it will catch our eye (although all of them are great at their job in their own ways) and that your next successful digital marketing strategy will start with one of our selections. Cheers to that! 

Leave A Response

* Denotes Required Field