Brendan Tully0 Comments
June 16, 2022
Funnel software, or an automated marketing funnel, is vital for any business looking to make sales. A marketing funnel is exactly what it sounds like: a system that “funnels” people through your sales process until they ultimately convert, typically into paying customers.
But you probably already know that if you’re searching for the best funnel tools, right?
If you want to skip to the end, the funnel software we recommend the most and most of our clients use is now Bento. It’s amazingly powerful at a fantastic price.
Let’s look at the best funnel software and tools currently on the market!
Bento is an amazing all-in-one marketing platform that’s incredibly reasonably priced. The base plan will set you back $15 a month, while the email marketing plan comes to $30 a month.
The base plan comes with a lot of options for attribution analytics, a live chat feature, and a lot of automation. However, if you’re interested in the benefits that Broadcasts and Sequences can provide, then you might consider paying a bit more.
The software also comes with a 30-day free trial, so can take it for a test drive to see if it’s the right fit before making any sort of financial commitment.
Team Synchronization
Making sure that every member of your team is on the same page is an important factor in every business. Bento allows you to create clear priority lists and roadmaps that assign everyone a task, as well as update the other team members to any delays or changes to the schedule that they might need to be aware of and adapt accordingly.
User interactions
The software comes with a variety of different SMS and email options that allow you to set up automatic messaging schedules for different users, or create your own email formats that you can use for specific occasions or events and send them in bulk.
Bento is a great choice for those looking for something that can be really beneficial to their business, without having to deplete their entire company budget in order to afford it.
Leadpages is another popular provider for landing page building tools. It’s not only a landing page builder software, but also a lead generation platform that allows users to create whole websites focused on conversions.
Leadpages has been long on the market and is, in fact, one of the first landing page builders in the field. It has everything you need to create highly optimized, customized, and responsive landing pages, and in this way convert more customers, get more leads, and integrate on all the important online platforms.
Integrations
Leadpage offers a huge list of integrations that connect your lead generation tools and marketing automation platforms. Among them are Google Analytics and Google Tag Manager, Salesforce, ZoHo CRM, Google Ads, Facebook Ads and Instagram Ads, Shopify, MailChimp, SendInBlue, and many many others.
Code-free publishing
This incredibly useful feature allows you to create all of the visitor-friendly pages that you might need without having to go into the code to do it. The simplified page design options allow you to design mobile-friendly pages with a more professional feel, even without having extensive programming knowledge.
As you might have gleaned from our previous point of interest, the biggest draw of the software is the ease of use. Leadpages can be used to create amazing funnel pages even if you aren’t that knowledgeable in the area. Naturally, the software also has a lot of features that will help the more experienced page designers work their magic as well.
A powerful newsletter marketing tool, ActiveCampaign has plenty to offer. Boasting with features and integrations, it gives its users a lot more for the price.
ActiveCampaign is mostly hailed for their advanced automations, integrated sales, and great multi-channel marketing performance. If you want a powerful tool for marketing automation, with which you can set up dynamic email content and triggered campaigns, then you’ve got yourself a winner. Also, the built-in CRM smoothly links to the email marketing data you have, which gives you lots of heads up when it comes to sales.
Email
The best thing that the developers have done is ensure the reliability of their email system. One of the biggest problems you can have as a company that’s dependent on your marketing strategies is to have your clients not receive your emails. The software is equipped with a lot of different email and messaging options to ensure that that doesn’t happen.
Automation
The different reminders, event triggered messages, and calendar features that the software comes with ensure that neither you nor your clients will ever forget any sale, product announcement, and so on. This can be a real life-saver for you if you constantly have a lot of tasks on your plate, and a really useful feature for any of your clients who might be interested in special promotions or deals.
ActiveCampaign is an email marketing software that’s really hard to find a fault with. It’s a great tool for people who are not new to the field and who want more advanced tools. If you’re just starting out, however, take a look at some of the other tools on our list.
ThriveCart is a bit of the odd one out on this list as its focus is on being a checkout and the last few steps of a funnel versus a full end to end funnel tool.
It’s super powerful and connects with hundreds of different tools, has an excellent affiliate system, and has a basic landing page builder for checkout pages, bump offers, upsells, A/B testing, and so forth. All of these are critical components of a high-performance funnel.
Tax calculations
The software automatically calculates and charges the correct percentage of sales tax based on the location of your customers and the rules and regulations that apply there. All of this information is logged and available for review whenever you might need it.
Available options for physical products
You are provided with a variety of options that you can choose from when it comes to which types of physical products you can sell through your site. These options include things like shipping price, shipping weight, product dimensions, quantities, and so on, and will help you establish exactly which products are and aren’t compatible with your company shipping policy.
ThriveCart is worth a look if you need a tool to tackle the end of a funnel and already have an autoresponder or email marketing tool you’re happy with. It’s also a good option if you don’t necessarily need landing pages or if you’re selling info products and need a robust checkout with powerful customer management features and self-service built-in.
ConvertKit is a popular email marketing software that’s most suitable for audience-building businesses, such as podcasters, bloggers, and the like.
ConvertKit allows you to grow your audience by easily building landing pages and using customizable, embeddable forms on your site.
This tool also allows you to organize your subscribers in a simple way, by using tags and segments. This means that you can tag your customers based on their individual interests and activities. You can then also group these tags into different segments and send customized messages when it’s necessary.
Fully responsive templates
All of the available templates are adaptable enough to be viewed on any device. This can really help make your pages much more user friendly for visitors who are trying to log in through their phones or tablets.
Available data
The software allows you to add all of the data from Google Analytics, Segment and Facebook business IDs. Having all of this information linked directly to your ConvertKit software will allow you to use it to its fullest and create a landing page that’s a better fit for your target audience.
ConvertKit is an already established name in the field of email marketing software and it definitely deserves this attention. It provides users with good-quality tools for targeting customers and ultimately leading to high sales and conversion rates.
This easy-to-use tool is great for both beginners and users that have more experience with these types of programs.
If you’re a blogger, a podcaster, or another type of content-oriented site owner, then we highly recommend it!
GetResponse offers a great software package for people who want to have several different marketing options in one program.
Want tools that’ll help you grow your audience? Check! Want them to help you sell and promote your products, services, and whatever it is that you’re providing on your site? Check!
Provides a variety of sales options
You are provided with the ability to sell your products directly through GetResponse. You also have the option to integrate your account if you have one on an eCommerce platform such as Etsy, Stripe, Shopify, BigCommerce, Magento, WooCommerce, or PrestaShop.
Grow your company fast
In order to expand your business, you’re going to need to get the word out there and have people hear about your brand and what you offer. In order to help achieve that, this software has a variety of single and bulk automated email options that can be scheduled by events, dates, and so on. This can both help you attract a customer base, and allow you to hold their interest by keeping them informed on any special offers or deals that you might be having.
GetResponse is a quality solution package for all your marketing woes. It allows you to create and facilitate campaigns on and for social media, create landing pages for particular types of customers, create webinars, email automation, and of course, their newest and hottest feature – auto funnel!
Kartra is another software package that includes a bunch of super-helpful marketing options for your site.
Starting from landing page builders and CRM, to email marketing and automation and video hosting, Kartra’s got you covered on everything that counts.
Kartra has a really nice way of organizing your first meeting with this software and its dashboard. It has a checklist that takes you through the steps necessary for doing whatever it is you need to do with it.
It’s simple, effective, and clear – Kartra’s dashboard organization will certainly save you plenty of time in the end.
Great for beginners and experts
The software has enough intuitive drag-and-drop features that any newbie to page creation will be able to design a great looking layout without much difficulty. On the other hand, Kartra also has plenty of visual and feature customization options that any experienced coder can use to create a great funnel for any site.
Security
Kartra comes with an encrypted 256-bit connection directly from your customers to your payment gateway. All of your account information and customer data is protected behind several firewalls and Cloudflare security measures. All of these precautions really help ensure that your customers can shop in peace.
Similarly to GetResponse, Kartra is another solid product that offers a variety of digital marketing services that will help you make successful funnels and campaigns along with a bunch of other tools to complement all that and make for one flawless online marketing campaign.
Unbounce is one of the oldest digital marketing software packages on our list and it’s also one of the best in its field. It has consistently held its ground throughout the years and every year it seems to get better and better at what it’s doing.
Unbounce will give you all the tools you need to create landing pages, funnels, and campaigns after your own taste. With features such as popups and sticky bars and the limitless ways to control and integrate them on your pages, you’ve got a mighty ally in the digital marketing business by your side.
Great for programmers
The software allows you to add custom JavaScript, CSS, and HTML to your site’s pages for additional functionality. If you know your way around a keyboard and know what you’re doing, you can easily use this feature to help create some great sites with intuitive designs and good interactions between all of the available site menus and options.
Great for beginners
The software is also very accessible to people who aren’t that experienced when it comes to creating finals, or designing pages in general. This is due to the drag-and-drop page creation functions that simply allow you to create your layout as you see fit and help you interconnect all of the features on the page in a way that would make sense for your site visitors.
You simply can’t go wrong with the software from Unbounce. This software gives you the opportunity to easily launch campaigns, make funnel pages, and increase your site’s post-click conversion rates.
Whether you have years of experience in developing or are just starting out, Unbounce is suitable for everyone. It has all the complexity to satisfy everybody’s thirst for tinkering, and at the same time, it’s incredibly simple to use.
Well, at least it’s hard to argue with statistics. According to Unbounce’s website, the tool boasts more than 650 million conversions and counting!
Kyvio is considered to be an all-in-one funnel software. This essentially means that you’ll get all of the necessary tools that you might need in order to create a site for selling your services, products or memberships.
You’ll also be given the option to provide your customers with coupons or discounts, and the ability to activate and deactivate them at your choosing. Factor in the simple to understand and easy to use features, and you have a great option for people that haven’t designed a funnel page before.
Customer support
Customers have all praised Kyvio staff for having fast response times and courteous attitudes. While the number that they have on staff might now be as large as some of their competitors, the team at Kyvio makes up for it with excellent service and concise answers to questions and solutions to problems.
Membership sites
The sites that are built with the membership builder allow you to add an unlimited number of pages and modules, use frip-feed content, create registration forms, integrate autorwesponders, and so on. You also have the option to configure your price levels and even create a fully automated and secured area for your customers.
While the software might not have as many design elements as some of other funnel software, it more than makes up for the very few shortcomings that it has with the intuitive drag-and-drop page design feature, and the intuitive user interface.
Wishpond offers you a set of marketing tools that will help you scale your business quickly and easily, without any expert IT knowledge.
With Wishpond you can be sure that your email and marketing automation will be in safe hands. You can use it to easily create landing pages, social media contests, and popups.
They have plenty of visually attractive templates, and all of them are easy to configure. Also, the marketing automation offers you a wide palette of options you can choose from to tailor your online marketing campaign.
Another great thing about this tool is that it allows you to easily integrate with email marketing tools such as MailChimp and ActiveCampaign.
Tools
The way that the software integrates with the apps and outside features is very important when it comes to designing your page. There’s a great third-party support that provides some very helpful tools, and if the software isn’t compatible then you’re going to be losing out on some interesting features. Luckily, Wishpond is compatible with a variety of interesting tools like LiveChat, MailChimp, Shopify and others.
Blog
Wishpond also comes with a blog section on their website. This is a great way to find some great articles that can provide some tips about the way that some of the options work, recommend some templates or configurations that seem to work for a lot of people and even find out more about the company itself.
Wishpond offers a variety of useful tools for building a solid marketing strategy for your online venture. It’s an affordable solution for people who are just starting out, but also professionals in the eCommerce sector.
Funnelytics is a bit of an odd one out on this list too. It’s a funnel building and mapping tool that is designed to integrate with other tools so you can see the performance of your marketing right across your assets and really determine how well and which parts of your funnel are working or not.
You will need another page builder and email tool to use with Funnelytics as that’s not what it’s designed for – if you check out the website you’ll get a better explanation!
Workspaces
The software allows you to create a workspace for your entire team so that everyone will be kept in the loop when it comes to any changes or potential upgrades and modifications that need to be implemented to the canvases. Additionally, you’ll also be given the option to create a workspace for your clients with their own canvas.
Support
Funnelytics has a live chat support option that can help their clients with any problems that they might be having with the software, or if they aren’t entirely sure about how certain functions work and need a bit of guidance.
Funnelytics is not technically “funnel software” but It belongs on this list because it is one of the funnel tools we use and recommend at least a handful of times each week. It’s really a critical tool that will help you drive maximum performance from your funnels and campaigns.
ClickFunnels is one of the best-known names in the field of funnel software. The popularity of this tool is mostly due to its easy to use, drag and drop builder, and the fact that it can be used to build successful funnel pages by people who have little to no coding knowledge.
ClickFunnels also provides you with some great sales funnel examples that are super-helpful for beginners in the field. The builder has a help button in case you get stuck somewhere in the building process. It takes you straight to the info base where you can find common issues or it opens a chat with an agent if you have a more specific issue.
WordPress plugin
The incredibly useful WordPress plugin allows you to add ClickFunnels pages to your WordPress powered sites. The major draw of this feature is the amount of time it saves you. While other software will find linking the funnel software with the site a bit of a hassle, here this can be accomplished with a few clicks.
Training
Creating funnel pages isn’t exactly common knowledge and it requires quite a bit of learning before you can actually manage to create anything resembling a decent funnel. Luckily, the software comes with webinars and documentation that can help you get a better grasp on the entire process and develop your knowledge on the subject.
ClickFunnel is a popular solution for new users who are just entering the field of funnel software. It gives you all the essential options you need to build funnel pages and subpages and acquire your first leads as well as successfully raise your conversion rates at the beginning of your eCommerce ventures!
Funnel software can help all kinds of online businesses to make their sales and marketing automated.
Here are some of the things it can do for your business:
When evaluating software the first (and often only) thing people do is look at price but this the wrong way to do it. Price is certainly one consideration but probably not the most important one.
When looking at funnel tools and software it pays to have a list of features in mind when shopping around, here are some of the key features that are worth having on your list:
Here are some funnel examples you can add to your business – if you have an existing business the first two will give you immediate results and are well worth setting up:
So, we hope that by now we’ve convinced you why it’s important to use funnel software for your eCommerce venture. But convincing is only the first step. Choosing a good funnel software is equally important.
On this list, we made a small, but feature-packed selection of the best digital marketing software currently on the internet. These top-notch platforms and companies offer superbly designed software that will make generating leads, converting visitors, promoting and selling your products, as well as gaining more and more followers a much easier feat.
We hope that some of it will catch our eye (although all of them are great at their job in their own ways) and that your next successful digital marketing strategy will start with one of our selections. Cheers to that!
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