The BEST Funnel Software & Tools in 2020

The BEST Funnel Software & Tools in 2020
Best funnel and software tools

Funnel software, or an automated marketing funnel, is vital for any business looking to make sales. A marketing funnel is exactly what it sounds like: a system that “funnels” people through your sales process until they ultimately convert, typically into paying customers.

But you probably already know that if you’re searching for the best funnel tools, right?

If you want to skip to the end, the funnel software we recommend the most and most of our clients use is now ClickFunnels. It’s really simple to use, has a FREE 14-day trial, and is extremely easy to use.

The Best Funnel Software & Tools in Detail

Let’s look at the best funnel software and tools currently on the market! 

1. ClickFunnels

ClickFunnel's landing page

ClickFunnels is one of the best-known names in the field of funnel software. The popularity of this tool is mostly due to its easy to use, drag and drop builder, and the fact that it can be used to build successful funnel pages by people who have little to no coding knowledge. 

ClickFunnels also provides you with some great sales funnel examples that are super-helpful for beginners in the field. The builder has a help button in case you get stuck somewhere in the building process. It takes you straight to the info base where you can find common issues or it opens a chat with an agent if you have a more specific issue. 

Key Features:

  • Popup editor within the landing page editor – this allows you to see how the landing page will look and work once you publish it;
  • Drag and drop page editor;
  • Smart shopping cart with 1-click upsells;
  • ​Email and Facebook marketing automation;
  • Simple and intuitive dashboard for better organization;
  • Cookbook section with a bunch of tutorials for users who are just starting out or need fresh new ideas;
  • Built with A/B testing capabilities;
  • 2 week free trial available;
  • Fully customizable templates;
  • Real-time editing options.

WordPress plugin

The incredibly useful WordPress plugin allows you to add ClickFunnels pages to your WordPress powered sites. The major draw of this feature is the amount of time it saves you. While other software will find linking the funnel software with the site a bit of a hassle, here this can be accomplished with a few clicks.

Training

Creating funnel pages isn’t exactly common knowledge and it requires quite a bit of learning before you can actually manage to create anything resembling a decent funnel. Luckily, the software comes with webinars and documentation that can help you get a better grasp on the entire process and develop your knowledge on the subject.

Final Verdict:

ClickFunnel is a popular solution for new users who are just entering the field of funnel software. It gives you all the essential options you need to build funnel pages and subpages and acquire your first leads as well as successfully raise your conversion rates at the beginning of your eCommerce ventures! 

2. Leadpages

LeadPages' landing page

Leadpages is another popular provider for landing page building tools. It’s not only a landing page builder software, but also a lead generation platform that allows users to create whole websites focused on conversions. 

Leadpages has been long on the market and is, in fact, one of the first landing page builders in the field. It has everything you need to create highly optimized, customized, and responsive landing pages, and in this way convert more customers, get more leads, and integrate on all the important online platforms.  

Key Features:

  • Built-in conversion guidance;
  • Leadpages has technology that will predict the performance of your site even before publishing it. It’ll also tell you what you need to do to tweak it a little and make it even better;
  • Unlimited lead collection & traffic – they put no limits on web visitors or lead collection;
  • Unlimited page publishing – you can create dedicated landing pages without worrying about publishing limits or bandwidth exceedings;
  • Great page loading speeds – Leadpages boasts with 2.4 seconds faster loading times of the landing pages and a performance score that’s 30% higher than other software;
  • Drag and drop builder and customization that doesn’t require any coding;
  • More than 200 templates you can use anytime;
  • Mobile responsive templates and landing pages;
  • Ability to add a countdown timer, video player, Calendly schedule, OpenTable reservation widget, all within the drag and drop builder;
  • Better site optimization through the ability to run A/B split tests on any of the landing pages.

Integrations

Leadpage offers a huge list of integrations that connect your lead generation tools and marketing automation platforms. Among them are Google Analytics and Google Tag Manager, Salesforce, ZoHo CRM, Google Ads, Facebook Ads and Instagram Ads, Shopify, MailChimp, SendInBlue, and many many others.

Code-free publishing

This incredibly useful feature allows you to create all of the visitor-friendly pages that you might need without having to go into the code to do it. The simplified page design options allow you to design mobile-friendly pages with a more professional feel, even without having extensive programming knowledge.

Final Verdict:

As you might have gleaned from our previous point of interest, the biggest draw of the software is the ease of use. Leadpages can be used to create amazing funnel pages even if you aren’t that knowledgeable in the area. Naturally, the software also has a lot of features that will help the more experienced page designers work their magic as well.

3. ActiveCampaign

ActiveCampaign' landing page

A powerful newsletter marketing tool, ActiveCampaign has plenty to offer. Boasting with features and integrations, it gives its users a lot more for the price. 

ActiveCampaign is mostly hailed for their advanced automations, integrated sales, and great multi-channel marketing performance. If you want a powerful tool for marketing automation, with which you can set up dynamic email content and triggered campaigns, then you’ve got yourself a winner. Also, the built-in CRM smoothly links to the email marketing data you have, which gives you lots of heads up when it comes to sales. 

Key Features:

  • Great multi-channel marketing abilities – you can send emails, SMS, and customized personal messages to the visitors of your site;
  • In-depth reports – you’ll have insights into click-maps, page visits, and geo-tracking;
  • Free migrations if you’re coming from a different email marketing software;
  • Mobile-friendly;
  • A/B split testing for your emails to see which one works better for your customers;
  • Fast and reliable customer support;
  • Training – in person, live online, webinars, documentation;
  • Template management options;
  • Automatic event triggered emails;
  • Free trial version available.

Email

The best thing that the developers have done is ensure the reliability of their email system. One of the biggest problems you can have as a company that’s dependent on your marketing strategies is to have your clients not receive your emails. The software is equipped with a lot of different email and messaging options to ensure that that doesn’t happen.

Automation

The different reminders, event triggered messages, and calendar features that the software comes with ensure that neither you nor your clients will ever forget any sale, product announcement, and so on. This can be a real life-saver for you if you constantly have a lot of tasks on your plate, and a really useful feature for any of your clients who might be interested in special promotions or deals.

Final Verdict:

ActiveCampaign is an email marketing software that’s really hard to find a fault with. It’s a great tool for people who are not new to the field and who want more advanced tools. If you’re just starting out, however, take a look at some of the other tools on our list. 

4. ThriveCart

ThriveCart's landing page

ThriveCart is a bit of the odd one out on this list as its focus is on being a checkout and the last few steps of a funnel versus a full end to end funnel tool.

It’s super powerful and connects with hundreds of different tools, has an excellent affiliate system, and has a basic landing page builder for checkout pages, bump offers, upsells, A/B testing, and so forth. All of these are critical components of a high-performance funnel.

Key Features:

  • Focused more on being a checkout and the end of a funnel;
  • An embeddable cart as well as standalone cart pages that can run on your own domain;
  • Funnel builder built-in;
  • Native A/B testing;
  • A huge number of integrations with autoresponders and other tools;
  • A fantastic option if you’re running WordPress and don’t need a full landing page builder;
  • One time pricing versus recurring monthly;
  • The ability to create your own offers and deals;
  • Frequently updated in order to optimize your conversions;
  • Automatic receipt features.

Tax calculations

The software automatically calculates and charges the correct percentage of sales tax based on the location of your customers and the rules and regulations that apply there. All of this information is logged and available for review whenever you might need it.

Available options for physical products

You are provided with a variety of options that you can choose from when it comes to which types of physical products you can sell through your site. These options include things like shipping price, shipping weight, product dimensions, quantities, and so on, and will help you establish exactly which products are and aren’t compatible with your company shipping policy.

Final Verdict:

ThriveCart is worth a look if you need a tool to tackle the end of a funnel and already have an autoresponder or email marketing tool you’re happy with. It’s also a good option if you don’t necessarily need landing pages or if you’re selling info products and need a robust checkout with powerful customer management features and self-service built-in.

5. ConvertKit

ConvertKit's landing page

ConvertKit is a popular email marketing software that’s most suitable for audience-building businesses, such as podcasters, bloggers, and the like. 

ConvertKit allows you to grow your audience by easily building landing pages and using customizable, embeddable forms on your site. 

This tool also allows you to organize your subscribers in a simple way, by using tags and segments. This means that you can tag your customers based on their individual interests and activities. You can then also group these tags into different segments and send customized messages when it’s necessary. 

Key Features:

  • Seamless visual automation editor;
  • Tags and segments to better organize your subscribers;
  • More than 80 integrations to help your business bloom with the right tools;
  • Automated emails that feel personal to your clients and subscribers;
  • Easy to embed, customizable opt-in forms;
  • Landing pages that are easy to create within minutes and without any coding knowledge;
  • A better way to understand the interaction between your subscribers and your email marketing efforts – you can easily track the conversion rates on your homepage dashboard;
  • The billing system of ConvertKit depends on the number of subscribers;
  • Access to 100,000+ images;
  • You can create different pages without modifying the code.

Fully responsive templates

All of the available templates are adaptable enough to be viewed on any device. This can really help make your pages much more user friendly for visitors who are trying to log in through their phones or tablets.

Available data

The software allows you to add all of the data from Google Analytics, Segment and Facebook business IDs. Having all of this information linked directly to your ConvertKit software will allow you to use it to its fullest and create a landing page that’s a better fit for your target audience.

Final Verdict:

ConvertKit is an already established name in the field of email marketing software and it definitely deserves this attention. It provides users with good-quality tools for targeting customers and ultimately leading to high sales and conversion rates. 

This easy-to-use tool is great for both beginners and users that have more experience with these types of programs. 

If you’re a blogger, a podcaster, or another type of content-oriented site owner, then we highly recommend it!

6. GetResponse

GetResponse's landing page

GetResponse offers a great software package for people who want to have several different marketing options in one program. 

Want tools that’ll help you grow your audience? Check! Want them to help you sell and promote your products, services, and whatever it is that you’re providing on your site? Check! 

Key Features:

  • Ready-made, automated sales funnel generator;
  • Ability to build landing pages (you’ll be able to choose between a variety of landing pages and newsletter templates);
  • Ability to automate your emails;
  • Mobile and tablet friendly;
  • Ability to recover abandoned orders;
  • Easy setup and easy to navigate;
  • You can see all the stages of your funnel as well as the conversion rates in a clear and fast way;
  • Webinars – you can run free or paid webinars that are seamlessly integrated with your pages and emails;
  • Facebook ads;
  • Social ads creator.

Provides a variety of sales options

You are provided with the ability to sell your products directly through GetResponse. You also have the option to integrate your account if you have one on an eCommerce platform such as Etsy, Stripe, Shopify, BigCommerce, Magento, WooCommerce, or PrestaShop.

Grow your company fast

In order to expand your business, you’re going to need to get the word out there and have people hear about your brand and what you offer. In order to help achieve that, this software has a variety of single and bulk automated email options that can be scheduled by events, dates, and so on. This can both help you attract a customer base, and allow you to hold their interest by keeping them informed on any special offers or deals that you might be having.

Final Verdict:

GetResponse is a quality solution package for all your marketing woes. It allows you to create and facilitate campaigns on and for social media, create landing pages for particular types of customers, create webinars, email automation, and of course, their newest and hottest feature – auto funnel! 

7. Kartra

Kartra's landing page

Kartra is another software package that includes a bunch of super-helpful marketing options for your site. 

Starting from landing page builders and CRM, to email marketing and automation and video hosting, Kartra’s got you covered on everything that counts. 

Kartra has a really nice way of organizing your first meeting with this software and its dashboard. It has a checklist that takes you through the steps necessary for doing whatever it is you need to do with it. 

It’s simple, effective, and clear – Kartra’s dashboard organization will certainly save you plenty of time in the end. 

Key Features:

  • Landing page builder;
  • Lead database (CRM);
  • Email marketing and automations;
  • Opt-in forms;
  • Ticketing and live chat;
  • Video hosting;
  • Checkout forms;
  • Lead tagging – this allows you to subgroup your prospects as they go through your funnel;
  • Tracking options for site visitors;
  • Mobile optimized emails.

Great for beginners and experts

The software has enough intuitive drag-and-drop features that any newbie to page creation will be able to design a great looking layout without much difficulty. On the other hand, Kartra also has plenty of visual and feature customization options that any experienced coder can use to create a great funnel for any site.

Security

Kartra comes with an encrypted 256-bit connection directly from your customers to your payment gateway. All of your account information and customer data is protected behind several firewalls and Cloudflare security measures. All of these precautions really help ensure that your customers can shop in peace.

Final Verdict:

Similarly to GetResponse, Kartra is another solid product that offers a variety of digital marketing services that will help you make successful funnels and campaigns along with a bunch of other tools to complement all that and make for one flawless online marketing campaign.

8. Unbounce

Unbounce's landing page

Unbounce is one of the oldest digital marketing software packages on our list and it’s also one of the best in its field. It has consistently held its ground throughout the years and every year it seems to get better and better at what it’s doing. 

Unbounce will give you all the tools you need to create landing pages, funnels, and campaigns after your own taste. With features such as popups and sticky bars and the limitless ways to control and integrate them on your pages, you’ve got a mighty ally in the digital marketing business by your side. 

Key Features:

  • Over 100 templates you can choose from and make a creative and unique campaign that will stand out;
  • Pop-ups and sticky bars – different ways to control and customize them for higher conversion rates;
  • Option for duplicating and editing your most successful landing pages so you can use them in future campaigns;
  • You can apply your custom scripts through multiple landing pages;
  • Mobile responsive landing pages;
  • Ability to create AMP landing pages that load 85% faster than regular mobile ones;
  • Customization for mobile pages;
  • You can access more than 850.000 free images from Unsplash inside the Unbounce Builder;
  • Unbounce allows you to automatically optimize your image for a faster site loading;
  • You can easily embed videos anywhere on your landing page.

Great for programmers

The software allows you to add custom JavaScript, CSS, and HTML to your site’s pages for additional functionality. If you know your way around a keyboard and know what you’re doing, you can easily use this feature to help create some great sites with intuitive designs and good interactions between all of the available site menus and options.

Great for beginners

The software is also very accessible to people who aren’t that experienced when it comes to creating finals, or designing pages in general. This is due to the drag-and-drop page creation functions that simply allow you to create your layout as you see fit and help you interconnect all of the features on the page in a way that would make sense for your site visitors.

Final Verdict:

You simply can’t go wrong with the software from Unbounce. This software gives you the opportunity to easily launch campaigns, make funnel pages, and increase your site’s post-click conversion rates. 

Whether you have years of experience in developing or are just starting out, Unbounce is suitable for everyone. It has all the complexity to satisfy everybody’s thirst for tinkering, and at the same time, it’s incredibly simple to use. 

Well, at least it’s hard to argue with statistics. According to Unbounce’s website, the tool boasts more than 650 million conversions and counting! 

9. Kyvio

Kyvio's landing page

Kyvio is considered to be an all-in-one funnel software. This essentially means that you’ll get all of the necessary tools that you might need in order to create a site for selling your services, products or memberships.

You’ll also be given the option to provide your customers with coupons or discounts, and the ability to activate and deactivate them at your choosing. Factor in the simple to understand and easy to use features, and you have a great option for people that haven’t designed a funnel page before.

Key Features:

  • Supports and unlimited number of pages, affiliates and modules under each membership;
  • Mobile-friendly templates;
  • Theme selector that allows you to choose the right theme for your brand;
  • Provides training in the form of webinars, documentation and live online classes;
  • A/B split testing and conversion tracker;
  • An in-built SSL certificate;
  • Very beginner friendly;
  • Easy integration of popups and hello bars;
  • SMTP integration;
  • Integrates well with other systems.

Customer support

Customers have all praised Kyvio staff for having fast response times and courteous attitudes. While the number that they have on staff might now be as large as some of their competitors, the team at Kyvio makes up for it with excellent service and concise answers to questions and solutions to problems.

Membership sites

The sites that are built with the membership builder allow you to add an unlimited number of pages and modules, use frip-feed content, create registration forms, integrate autorwesponders, and so on. You also have the option to configure your price levels and even create a fully automated and secured area for your customers.

Final Verdict:

While the software might not have as many design elements as some of other funnel software, it more than makes up for the very few shortcomings that it has with the intuitive drag-and-drop page design feature, and the intuitive user interface.

10. Wishpond

Wishpond's landing page

Wishpond offers you a set of marketing tools that will help you scale your business quickly and easily, without any expert IT knowledge. 

With Wishpond you can be sure that your email and marketing automation will be in safe hands. You can use it to easily create landing pages, social media contests, and popups. 

They have plenty of visually attractive templates, and all of them are easy to configure. Also, the marketing automation offers you a wide palette of options you can choose from to tailor your online marketing campaign. 

Another great thing about this tool is that it allows you to easily integrate with email marketing tools such as MailChimp and ActiveCampaign.

Key Features:

  • Easy to use drag and drop editor for building landing pages;
  • Built-in popup tool – this way you can convert more of your site’s visitors. You can add popups, welcome mats, slide-in popups, and opt-in bars;
  • A/B split testing – this way you can track your site’s progress in real-time;
  • Ability to create custom form fields;
  • Mobile-responsive pages;
  • Personalized weekly email reports so you can always keep track of your site’s progress and see what you can improve every week;
  • Advanced automation workflow;
  • Allows you to target your best leads by using advanced lead management;
  • Ability to create high converting landing pages;
  •  Automated emails, custom events and alerts.

Tools

The way that the software integrates with the apps and outside features is very important when it comes to designing your page. There’s a great third-party support that provides some very helpful tools, and if the software isn’t compatible then you’re going to be losing out on some interesting features. Luckily, Wishpond is compatible with a variety of interesting tools like LiveChat, MailChimp, Shopify and others.

Blog

Wishpond also comes with a blog section on their website. This is a great way to find some great articles that can provide some tips about the way that some of the options work, recommend some templates or configurations that seem to work for a lot of people and even find out more about the company itself.

Final Verdict:

Wishpond offers a variety of useful tools for building a solid marketing strategy for your online venture. It’s an affordable solution for people who are just starting out, but also professionals in the eCommerce sector. 

11. Funnelytics

Funnelytics' landing page

Funnelytics is a bit of an odd one out on this list too. It’s a funnel building and mapping tool that is designed to integrate with other tools so you can see the performance of your marketing right across your assets and really determine how well and which parts of your funnel are working or not.

You will need another page builder and email tool to use with Funnelytics as that’s not what it’s designed for – if you check out the website you’ll get a better explanation!

Key Features:

  • Map your funnel in a simple drag and drop interface;
  • 6 free prebuilt funnel templates;
  • Funnelytics Vault which includes funnels reverse-engineered from over 50 high performing marketing campaigns;
  • Determine exactly which emails, ads and steps in your funnel are working;
  • Detailed KPI reporting;
  • You can add tema members and clients as collaborators;
  • Email and Ad revenue data;
  • PDF and PNG exports;
  • Available training videos;
  • Identifies which traffic sources give you the best ROI.

Workspaces

The software allows you to create a workspace for your entire team so that everyone will be kept in the loop when it comes to any changes or potential upgrades and modifications that need to be implemented to the canvases. Additionally, you’ll also be given the option to create a workspace for your clients with their own canvas.

Support

Funnelytics has a live chat support option that can help their clients with any problems that they might be having with the software, or if they aren’t entirely sure about how certain functions work and need a bit of guidance.

Final Verdict:

Funnelytics is not technically “funnel software” but It belongs on this list because it is one of the funnel tools we use and recommend at least a handful of times each week. It’s really a critical tool that will help you drive maximum performance from your funnels and campaigns.

12. Bento

Bento's landing page

Bento is an amazing all-in-one marketing platform that’s incredibly reasonably priced. The base plan will set you back $15 a month, while the email marketing plan comes to $30 a month.

The base plan comes with a lot of options for attribution analytics, a live chat feature, and a lot of automation. However, if you’re interested in the benefits that Broadcasts and Sequences can provide, then you might consider paying a bit more.

The software also comes with a 30-day free trial, so can take it for a test drive to see if it’s the right fit before making any sort of financial commitment.

Key Features:

  • Lossless customer tracking that allows you to gain more accurate marketing data;
  • Measures growth KPI, ARR, MRR, CAC, and churn;
  • Automated email validation, spam protection, IP rotation and warmups;
  • Full control over the sales cycle and customer LTV;
  • Can be used in tandem with an unlimited number of sites;
  • Excellent user interaction tools;
  • Mobile-friendly;
  • Constant updates;
  • Can integrate with WooCommerce, Shopify, and Ruby on Rails;
  • Excellent customer support.

Team Synchronization

Making sure that every member of your team is on the same page is an important factor in every business. Bento allows you to create clear priority lists and roadmaps that assign everyone a task, as well as update the other team members to any delays or changes to the schedule that they might need to be aware of and adapt accordingly.

User interactions

The software comes with a variety of different SMS and email options that allow you to set up automatic messaging schedules for different users, or create your own email formats that you can use for specific occasions or events and send them in bulk.

Final Verdict:

Bento is a great choice for those looking for something that can be really beneficial to their business, without having to deplete their entire company budget in order to afford it.

Common Questions About Funnels

Why Do You Need Funnel Software? 

Funnel software can help all kinds of online businesses to make their sales and marketing automated.

Here are some of the things it can do for your business: 

  • Get customer reviews for eCommerce products, Google Maps listings, and info products on autopilot with a review funnel;
  • Uncover customer questions and roadblocks to buying with an abandoned cart sequence and funnel;
  • It can help you create opt-in forms which you can use to get emails for your email marketing list;
  • You’ll be able to customize email marketing campaigns for every step of your customer’s buying course;
  • You can use it to upsell present customers or convert visitors by setting up sales funnels;
  • Introduce affiliate programs;
  • Track the end to end journal of your customer from start to finish;
  • You can easily introduce new products to sell to current customers. 

What Should I Look For In Funnel Software?

When evaluating software the first (and often only) thing people do is look at price but this the wrong way to do it. Price is certainly one consideration but probably not the most important one.

When looking at funnel tools and software it pays to have a list of features in mind when shopping around, here are some of the key features that are worth having on your list:

  • Shopping cart, whether you need one and/or how closely the software integrates with your existing shopping cart or checkout;
  • Third-party integrations – does the software integrate with your existing tools and can it integrate with important apps like WordPress and Zapier;
  • Whether off the shelf templates, flows and funnels are available in the product;
  • AB testing capability both in email and funnel sequences and in the shopping cart;
  • What email marketing features the tool has;
  • Price;
  • Dashboard and reporting features;
  • Affiliate management capability – are you going to recruit affiliates to sell your product;
  • Facebook & Google Ads integration.

What Funnels Should I Set Up?

Here are some funnel examples you can add to your business – if you have an existing business the first two will give you immediate results and are well worth setting up:

  • Abandoned cart email sequence and funnel;
  • Review request funnel to get reviews on autopilot;
  • Ecommerce welcome email and coupon funnel;
  • Optin funnel and customer education sequence.

Conclusion

So, we hope that by now we’ve convinced you why it’s important to use funnel software for your eCommerce venture. But convincing is only the first step. Choosing a good funnel software is equally important. 

On this list, we made a small, but feature-packed selection of the best digital marketing software currently on the internet. These top-notch platforms and companies offer superbly designed software that will make generating leads, converting visitors, promoting and selling your products, as well as gaining more and more followers a much easier feat. 

We hope that some of it will catch our eye (although all of them are great at their job in their own ways) and that your next successful digital marketing strategy will start with one of our selections. Cheers to that!

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