Best Landing Page Builders

Best Landing Page Builders
Best Landing Page Builders 2 2020

A study from WordStream found that “the top 10% of landing pages are converting at a rate 3 to 5 times higher than the average.” This means that by having a couple of landing page versions, you could reach a higher conversion rate and generate much more revenue than usual. 

New times come with new marketing challenges. Nowadays, acquiring leads and converting them to customers has become a more important thing than just generating traffic. 

And this is where the concept of “landing pages” comes in the picture of digital marketing strategies. 

What Do We Mean By Landing Pages? 

Landing pages are website pages that are customized and specifically created in order to target particular visitors. These are pages where, simply put, your visitors first land on your site. They’re usually designed according to the demographic, the specific interests and previous shopping histories of the visitors. 

Landing pages are designed with two main purposes in mind: 

  • draw in as many possible leads as they can, 
  • bring visitors’ conversion rates to the max. 

What Are Landing Page Builders? 

Most of the time, landing page builders come in the form of software tools. They provide you with plenty of options and features so you can successfully build a customized landing page for different types of visitors. 

Landing page builders allow you to build professional-looking landing pages without any in-depth knowledge of web design and programming. This way you can have more control over the look of your site and ultimately save more time and money that you would usually give to other IT technicians and web developers/designers.  

Best Landing Page Builders 

Granted, there are a lot of landing page building tools out there and it’s difficult to choose one without wasting too much valuable time and energy. 

That’s why we made sure to look more closely at landing page builders on the internet market and select the best ones that we think will answer to multiple and different needs to different users. 

That being said, let’s finally look at the best landing page builders currently on the market! 

Unbounce

Best Landing Page Builders 4 2020

Unbounce has been on the online market for quite a long time. Ten years of marketing strategies and helping website users with their online businesses have given enough credibility to this software company to last another ten years. 

In fact, this was the first software of its kind to grace the world of the internet!

You can use Unbounce to build and test custom-made landing pages, as well as website popups and sticky bars. It allows you to improve the post-click conversion rates of your site and to launch more campaigns, easy and fast. 

The team behind Unbounce boasts with more than 650 million conversions and still more to come! 

But don’t take us for our word – let’s actually look at some of the features they offer. 

Key Features 

The Unbounce has a drag and drop editor which is easy to use and very intuitive. 

The Unbounce software offers a large number of options and features for customizing your site’s landing pages: 

  • Ability to add a custom HTML and CSS;
  • More than 100 high-converting templates to choose from; 
  • Ability to design a template from scratch; 
  • Ability to duplicate and edit your most successful landing pages for future campaigns; 
  • You can copy and paste elements from different landing pages to save time; 
  • You can add custom JavaScript, CSS, and HTML to any page for extra functionality; 
  • Unbounce’s script manager will also allow you to apply your custom scripts through multiple landing pages;
  • Ability to create a mobile responsive version of all your landing pages; 
  • Ability to create AMP landing pages that load 85% faster than regular mobile ones. You can also customize your mobile pages; 
  • Ability to access more than 850,000 free images from Unsplash from inside the Unbounce Builder;
  • Unbounce allows you to automatically optimize your image for a faster site loading; 
  • You can easily embed videos anywhere on your landing page. 

You can find even more valuable features in the Unbounce features section because we can’t possibly cover everything in our article. 

Popups and Sticky Bars

Popups and sticky bars are also there to enhance your conversion rates and make your site even more engaging. Unbounce offers you a variety of ways to customize and control the popups and sticky bars on your site. 

Popups give you more opportunities for conversions. You can create new and different popups with the drag and drop principle and have them published on your site in no time. 

Unbounce allows you to decide who you want to target to see your popups and also choose when you want them to appear. Also, popups are a great option for any kind of new promotions, discounts, and coupons you have to offer. 

Sticky bars are there to remind visitors and customers of anything you deem important at all times while they scroll through your site. They stick around the bottom or top edges of the page and make sure your customers don’t lose track of the important campaigns or offers you want to inform them about. 

Another great thing about sticky bars is that they also engage quite well with Google’s mobile ranking signals. You can be certain that your sticky bars will allow for an SEO-optimized and mobile-friendly browsing experience. 

Pricing 

Unbounce has three pricing options:

  • Enterprise

This option costs $399 per month if paid annually, and $499 if paid monthly. The Enterprise plan is designed to suit the individual needs of the users who purchase it. With it, you’ll be able to partner with a dedicated launch specialist and a customer success manager in order to maximize your ROI (return of investment). 

It includes more than 375 landing pages and more than 40 pop-ups and sticky bars. 

  • Premium

This is the recommended plan from the Unbounce team. It costs $159 per month if paid annually and $199 if paid monthly. With it you get 150 landing pages and 16 pop-ups and sticky bars. You also get a bunch of other features such as AMP landing pages and client sub-accounts. 

  • Essential

This is the perfect plan for users who are just getting started with their site and need the essential features for building their landing pages and generating their first conversions. 

It costs $79 per month if billed annually and $99 if billed monthly. It includes 75 Landing Pages and 8 pop-ups and sticky bars. 

Final Verdict

Unbounce is by far one of the best landing page building tools you can find on the internet. Being first in the business is no small matter! With 10 years of experience, it includes a comprehensive variety of options and features which allow you to easily build highly customized landing pages, whether you’re an experienced web developer or a newbie at website matters. 

It’s also one of the more affordable such tools out there compared to other software of its kind, especially when you take into account the sheer volume of the features it offers. 

You can find more details about this product at the following link: https://unbounce.com

Instapage

Best Landing Page Builders 6 2020

Instapage is another top-notch landing page builder on the same level with Unbounce. It’s one a pretty popular software for customizing landing pages on the internet because of its fast and easy-to-use editor and the feature-packed overall package. 

Key Features 

  • More than 90 customizable templates; 
  • Built-in AMP support for a superb mobile experience; 
  • Thor Render Engine, a unique patented technology from Instapage that will provide you with much faster landing page loading speeds; 
  • Intuitive drag and drop builder for a highly customizable landing page; 
  • Integration with Google Adwords, Google Analytics, and Facebook;
  • Option to add custom-made code to the landing pages;
  • CRO functionality & heatmap tracking – Instapage allows you to track clicks, mouse movements, scroll depth and use dynamic text replacement; 
  • Ability to create scaled landing pages with the reusable page blocks which you can update globally with only one click;
  • Unlimited A/B testing;
  • Conversion analytics; 
  • Sub-accounts and team member accounts; 
  • Integration with Zapier, Salesforce, Marketo, and HubSpot. 

Pricing

Instapage offers two plans and a 14-day free trial with access to all the features in the Business plan and 2500 unique visitors.   

  • Business

This plan gives you all the basic tools you need for building and optimizing your new customized landing pages. 

It costs $149 per month if paid annually and $199 if paid monthly. 

  • Enterprise

The Enterprise plan is designed for more advanced users in mind, offering more features than the Business plan and a custom provision of services according to each user’s individual and particular needs. 

It doesn’t have a fixed price – you will have to contact the Sales department for more information on this. 

Final Verdict

This landing page builder can be used by marketers and entrepreneurs with no coding knowledge whatsoever. It sports an intuitive, fast and powerful editor that will allow users to create their desired landing pages with just a few clicks in a couple of minutes. 

You can find more details about this product at the following link: https://instapage.com/start

Leadpages 

Best Landing Page Builders 8 2020

Leadpages is another popular provider for landing page building tools. It’s not only a landing page builder software but also a lead generation platform that allows users to create whole websites focused on conversions. 

Leadpages is another such platform that has been long on the market, one of the first landing page builders in the field. It has everything you need to create highly optimized, customized and responsive landing pages and thus convert more customers, get leads and integrate on all the important online platforms. 

Key Features 

  • Built-in conversion guidance.

Leadpages has technology that will predict the performance of your site even before publishing it. It’ll also tell you what you need to do to tweak it a little and make it even better. 

  • Unlimited lead collection & traffic – they put no limits on web visitors or lead collection;
  • Unlimited page publishing – you can create dedicated landing pages without worrying about publishing limits or bandwidth exceedings;
  • Great page loading speeds.

Leadpages boasts with 2.4 seconds faster loading times of the landing pages and a performance score that’s 30% higher than other quality page builders in the field. All of this ultimately contributes to more customer conversions, leads, sales, as well as a higher PPC ad quality score.

  • Drag and drop builder and customization that doesn’t require any coding; 
  • More than 200 templates you can use anytime;
  • Mobile responsive templates and landing pages; 
  • Ability to add a countdown timer, video player, Calendly schedule, OpenTable reservation widget, all within the drag and drop builder;
  • Better site optimization through the ability to run A/B split tests on any of the landing pages; 
  • Leadpage offers a huge list of integrations that connect your lead generation tools and marketing automation platforms. Among them are Google Analytics and Google Tag Manager, Salesforce, ZoHo CRM, Google Ads, Facebook Ads and Instagram Ads, Shopify, MailChimp, SendInBlue and many many others. 

Pricing 

Leadpages has 3 pricing options.

  • Standard

This one costs $25 a month if billed annually and $37 a month if billed monthly. It’s valid for 1 site and it gives you options like free hosting, ability to build landing pages, use popups, alert bars, have unlimited traffic and leads, have free custom domain (only if you purchase it annually though), lead notifications, email, more than 40 standard integrations, ad builder for Facebook and Instagram. 

  • Pro

This one costs $48 a month if billed annually and $79 a month if billed monthly. It’s valid for 3 sites and it has the same features as the Standard plan with additional ones such as online sales and payments, unlimited A/B split testing, email trigger links, 10 opt-in text campaigns. 

  • Advanced

This one costs $199 a month if billed annually and $321 a month if billed monthly. It’s valid for 50 sites and besides having all the Standard and Pro features, it also has advanced integrations, 5 pro-sub-accounts, 50 extra opt-in text campaigns. If you purchase this plan you’ll also be able to meet 1-on-1 with a Leadpages launch specialist who will guide you in setting up your account. 

NOTE: If you choose to be billed monthly you won’t be able to get the Free Domain Option present in all pricing plans who are billed annually. 

You can find more details about this product at the following link: https://www.leadpages.net

OptimizePress 3

Best Landing Page Builders 10 2020

OptimizePress is a landing page builder specifically designed for WordPress sites.  

The newest version, OptimizePress 3, is a redesigned and updated tool for successfully building landing pages and converting customers in WordPress. It’s really easy to use, and even though it may not offer the same level of customization options and features as the other tools on our list, it’s still worth a shot. 

Key Features

  • More than 40 landing page templates; 
  • Ability to build templates from scratch; 
  • Email integration with popular platforms like ActiveCampaign, ConvertKit, Drip, and Mailerlite;
  • Ability to add conversion-optimized sections; 
  • WordPress theme optimized for building the email list; 
  • OptimizeLeads – lead generation platform and a funnel builder (available only in higher plans);
  • Mobile responsive templates; 
  • Easy ways to create opt-in forms.

In just a few clicks you’ll be able to create opt-in forms and get all the data you want and need from your visitors. You can also connect with the email marketing service and save your subscribers for future marketing.

  • Fast loading of the landing pages. 

Unfortunately, there’s still no A/B split testing and checkout builder which are expected to be added in the future.

Pricing

OptimizePress 3 has three pricing plans. 

  • Essential

The Essential plan is for those who are just getting started. It costs $99 a year and is valid only for one site. It includes features such as: ability to build unlimited pages, unlimited leads and traffic, SmartTheme WordPress marketing theme, cloud access to more than 100 templates, more than 20 premium Integrations, email support, and more. 

  • Business

The Business plan is the most popular choice and it costs $149 a year. It’s valid to use on up to 5 personal sites and it includes all the features from the Essential plan with a few extras such as: priority email support, access to premium templates, access to more than 1 million free photos by using the Unsplash integration, and the OptimizeUrgency scarcity add-on. 

  • Suite

This plan is meant for, as they say on their site, “elite marketers”. It costs $199 per year and you’ll be able to use it on up to 20 sites. It includes all that is included in the Essential and the Business Plus plan with the addition of OptimizeLeads (their own hosted opt-in form software), the OptimizeFunnels funnel builder and OptimizeCheckouts. 

Final Verdict 

If you want a simple, easy to use and budget-friendly landing page builder solution for WordPress, then you should definitely consider getting the OptimizePress 3. 

You can find more details about this product at the following link: https://www.optimizepress.com/new-optimizepress-updates/

ClickFunnels

Best Landing Page Builders 12 2020

When it comes to funnel software, you can’t go wrong with one of the most famous tools out there. Yes, ClickFunnels has been on the market for a while and the reason why it’s so popular has to do a lot with it’s easy to use builder. Who would say no to a help button implemented in the builder, after all? 

A lot of people also opt for this tool because it doesn’t require much coding knowledge, while the team behind ClickFunnels gives them super-useful funnel examples meant for beginners. 

Key Features 

  • An intuitive dashboard that’s well organized and easy to use. 
  • Drag and drop page editor. 
  • The landing page editor has a popup editor which allows you to see the look of the landing page once it gets published.
  • ​Email and Facebook marketing automation.
  • Smart shopping cart with 1-click upsells. 
  • A section that contains plenty of tutorials for beginners and users out of ideas.  

Pricing

ClickFunnel has three pricing plans: 

  • The Standard plan – for $97 per month you get 20 funnels and 100 sub-pages within each funnel. 
  • The Platinum plan – for $297 per month you get an unlimited number of funnel templates and sub-pages within the funnels.
  • The ClickFunnels Collective plan is the third plan which is coming soon and there’s still not much info on it.   

Each user gets a 14-day free trial before opting to purchase one of the plans. 

Final Verdict 

ClickFunnel is among the most crowd-pleasing products out there, especially convenient for beginners in the field of funnel software. This product provides you with all the basic tools you need so you can build funnel pages and sub-pages. This way you can get to fulfill your initial goal and acquire the first leads, and also make sure your conversion rates are growing by the day!

You can find more details about this product at the following link: https://www.clickfunnels.com

Conclusion

Landing page builders are pretty necessary if you want a good marketing strategy – they’ll help you generate more leads, will lead to higher conversion rates among customers and will also help you in building email lists. 

But, of course, successful sites and landing pages take effort to get built and we understand that sometimes it’s no easy feat. Luckily though, there are ever better tools on the internet market right now that’ll make things a helluva lot easier than you think. 

We made sure to select only the best ones, so by the end of this short list you can be sure you’re in the company of greats! 

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