12 Fantastic MailChimp Alternatives (Some Cheaper, Some Better!)

Mailchimp is one of the most popular email marketing services, built with small businesses in mind. But like every service, Mailchimp is not perfect and has its limitations. Especially after the company changed its pricing plans and removed its direct integration with Shopify, more and more people are looking for Mailchimp alternatives. 

If you’re one of those people and don’t want to dig through the plethora of email marketing services to find the best solution for you, we’re glad you’ve made your way here. We created a list of fantastic Mailchimp alternatives that are just as good, if not better, especially for businesses that want to grow. 

But before we dive in, let’s see what you should have in mind when choosing a Mailchimp alternative.

What Makes (For) a Good Mailchimp Alternative?

Mobile-friendly templates and design options

Adequately designed emails tell a lot about the quality of your service. Quality content matters, but the design of your emails is just as important. So, when choosing an email marketing service, make sure that it offers you a variety of beautifully designed mobile-friendly templates that are suitable for your industry. If there are customizable templates, even better. 

Integration with third-party applications

The best Mailchimp alternatives should be able to align with your customer relationship management software (CRM) but also with your ecommerce platform, social media, and web analytics. This will allow you to access the necessary data to create your marketing campaigns and better target your customers and potential customers. 

Analytics and reports

A successful marketing campaign is impossible to create without good analytical reports with lots of variables, and this is exactly what the best Mailchimp alternatives should have. You should be able to access some key metrics like how many emails are actually opened as opposed to deleted, what part of your audience actually engages with your brand, whether they read your emails on their computer and laptops or on their mobile devices, and so on. 

Automation

One of the essential features that the best email marketing solutions have is automation. Building strong relationships and engaging with your customers is everything, and this is exactly what automation can help you with. From sending promotional coupons and surveys to creating fully-automated email campaigns, automation can get you new leads as well as help you re-engage a lost lead.

Segmentation and personalization

Not all emails should have the same message because not all customers buy the same products or have the same buying behavior. Personalized emails are much more effective than generic emails, so look for an email marketing service that’s able to segment your audience based on criteria such as demographics, click-through rate, geolocation, and so on, so you can effectively target the right people.

Mailchimp Alternatives in Detail:

1. ConvertKit

ConvertKit is an easy to use mailing solution that offers subscription management, segmentation, form building, email editor, and plenty of other features that will help you grow your website. Bloggers, podcasters, and vloggers will especially find it useful, so if you’re an online creator, you should definitely consider it. 

Key Features:

• Creating beautiful emails can be done quickly and effortlessly with ConvertKit’s email editor. You’ll be able to format the text in any way you want, add images, clickable CTA buttons, signatures, use some of their templates, create broadcasts, create a newsletter sequence, and more!
• Subscriber management is an analytical tool that keeps track of the most important subscriber metrics. Unlike most Mailchimp alternatives that use lists to manage subscriptions, ConvertKit uses email tags and gives you the option to choose as many tags as you like. 

• The email segmentation option allows you to deliver personalized content to your audience. You can split your audience into different groups according to factors like their subscription date, location, purchase behavior, and so on, and send them content they’d most likely enjoy reading. 
• Landing pages and subscription forms are two extremely useful features. In 2019, ConvertKit added 14 new landing page templates and 2 new forms that are more attention-grabbing and unique, and best of all – customizable.
• ConvertKit also allows you to create complex autoresponders in an easy manner. You can create a sequence of automated emails that, based on certain triggers, will be automatically sent to your subscribers. 

Pricing:

Concerning pricing, you can choose between two plans. The “Free” plan is…well, free, and suitable for websites with less than 1.000 subscribers. The second plan is the “Complete” plan that manages more than 1.000 subscribers for $29/mo and gives you the full potential of this email marketing tool.

Pros:

• The automation feature;
• The segmentation feature;
• Useful reports;
• Quite affordable.

Cons:

• Lack of more-advanced features.

2. Sendinblue

Another great Mailchimp alternative is Sendinblue. This email marketing solution can help you sell more, engage your subscribers, and grow your business. It’s a great choice for experienced entrepreneurs who either don’t have the resources or don’t want to create complex marketing campaigns. 

Instead, Sendinblue provides you with tools that allow you to tailor personalized marketing campaigns based on your customers’ behavior.  And it definitely deserves its place on our Mailchimp alternatives list.

Key Features:

• Sendinblue’s intuitive email editor allows you to customize your newsletters through the HTML builder. You can choose between the several customizable templates and change the colors of the links, add captions to images, edit borders, colors, and fonts. 
• The dynamic content viewer feature showcases blocks of content to users depending on their demographic data or past behavior. This option allows you to easily create multiple customizable emails to target different groups of customers at the same time. 
• Automated emails. You can use this feature to grow your business and strengthen the relationship with your customers by welcoming new subscribers to your community, reminding your customers to complete their purchase, even congratulating their birthdays.  
• If you want to tailor content for specific users based on demographic data, page views, clicks on products, past purchase behavior, and so on, you’ll appreciate the segmentation option. 
• When it comes to analytics, Sendinblue does track sends, bounces, opens, and clicks according to location. But this is all the data you’re gonna get.

Pricing:

Sendinblue has 5 plans ranging from $25 to $66/mo. As most Mailchimp alternatives, this one also offers a free but limited plan.   

Pros:

• Free plan;
• Intuitive and customizable interface easy to set up and configure;
• Transactional emails;
• A/B testing;
• Tailored and precise marketing campaigns;
• Easy management of your subscriber list.

Cons:

• Limited analytics;
• Some plans are pricey.

3. ActiveCampaign

This cloud software platform gives you the email marketing and sales automation tools you need to create a wonderful customer experience. Being one of the best Mailchimp alternatives, ActiveCampaign provides you with a series of useful features that are suitable for B2B and B2C marketers as well as entrepreneurs with experience in email marketing due to its advanced functionalities. If you are a beginner in email marketing, then the other options on this list might be better.

ActiveCampaign is not just an email marketing tool. If you choose their priciest plan, you’ll also get a customer relationship management (CRM) system. 

Key Features:

• You can create 6 different marketing campaigns: standard campaign, automated campaign, auto-responder campaign, split testing campaign, RSS triggered campaign, and date-based campaign. 
• There are several templates you can choose from, created by ActiveCampaign’s designers, but you can always create your own custom template in the template library. 
• The segmentation feature is what’ll bring more personalization into your marketing. The great thing about ActiveCampaign is that you have access to the segmentation builder anywhere on the platform, as opposed to other platforms where it can be accessed in one place only.  
• The dynamic content feature allows you to be very specific when targeting your customers and presenting them content that changes according to their consumer behavior, preferences, and interests.
• Depending on the plan you choose, you could also use the contact management features such as searching, deleting, merging, updating, and managing your contacts, and collecting user data.
• ActiveCampaign’s 6 pre-build automation templates are adapted to detect cart abandonment, engagement, upselling, and product reviews.   

Pricing: 

The prices range from $15 for the “Lite” plan, $70 for the “Plus” plan, $159 for the “Professional” plan, and $279 for the “Enterprise” plan. ActiveCampaign doesn’t offer a free plan. 

Pros:   

• Powerful automation;
• Dynamic personalization;
• Good reports in areas such as click-maps, geo-tracking, and page visits;
• If you are coming from a different platform, you can migrate to ActiveCampaign for free;
• Integration with third-party apps and built-in CRM;
• A/B testing.

Cons:

• Not very suitable for beginners;
• Difficulties with the email creation.

4. Bento 

Bento is an all-in-one marketing platform that provides high-grade, enterprise tooling for half the cost of most of the email marketing platforms on this list. As one of the best Mailchimp alternatives, Bento is designed to work very well with Shopify, WooCommerce, Ruby on Rails, and other ecommerce platforms via their web snippet, which is super-easy to install, and Zapier. 

So, what makes Bento better than Mailchimp?

Well, Bento is not your regular email marketing tool. Apart from doing Mailchimp’s job, which is practically email marketing, Bento is also a CRM tool that covers your whole customer experience from beginning to end. It ensures that your customers have a great experience while on your site, and sends you data that allows you to track that experience. You get automation, tracking, messaging, live chat, and reporting. And on top of all that, your site will become faster because you won’t have to install any live chat, email marketing, or pop-up tools.

No wonder Bento made it on our best Mailchimp alternatives list.

Key Features:

• Plug-in installation. This plugin takes a minute to install. You can either install it by copy-pasting the script on your preferred platform, or if you are using Shopify or Ruby on Rails, you’ll have a 1-click option on the menu. When you install Bento, you will immediately see all the possibilities it brings to the table. 
• Bento offers real-time event tracking that will help you better understand the behavior of your customers and the intent behind their every action. 
• The detailed user and usage analytics are very helpful for creating segments and delivering personalized and refined marketing content. 
• You’ll get to automate your SMS, email, and chat messaging. Even creating your customer database is automated – all you need to do is provide your customers’ emails and Bento will add detailed information to their profiles.
• Before you start your campaigns, Bento offers you the option of A/B testing to see which content performs better. 
• Bento gives you three different ways to communicate with your customers: email, SMS, and live chat.
• You also get excellent customer support. You can reach a Bento representative via phone, email, or use their free weekly classes for online training. 

Pricing:

All plans come with unlimited sites and team members. With the “Base” plan, which costs $15/mo, you will be able to track up to 3,000 contacts, and after you go over the 3,000 contacts limit, you will be charged on a per-contact basis ($0.005 per contact per month). If you want to add additional functionalities to your account and unlock the full potential this platform offers, it will cost you an additional charge to your monthly invoice i.e 10,000 contacts at $0.01 on your $0.005 Base Plan + $0.005 Email Marketing Plan. 

Pros:

• Easy to install;
• Integrated email, live chat, SMS;
• Analytics;
• Automation;
• Great customer support;
• A/B testing.

Cons:

• Complicated price plans

5. Klaviyo

Klaviyo is another email marketing solution that pops-up as one of the best Mailchimp alternatives. Most of the ecommerce marketing software offers you a choice between effective or fast-moving, but Klaviyo combines these two and provides you with powerful functionality without sacrificing the time it takes some other platforms to impact even your non-engaged customers. This marketing solution can be integrated with Shopify, WooCommerce, Magento, BigCommerce, and other ecommerce platforms.  

Features:

• Klaviyo offers a drag-and-drop email composer that comes with pre-built email templates. Even if you don’t like the designs, the easy-to-use drag-and-drop email composer lets you create your custom email with ease. 
• Integration with Shopify. Klaviyo works best with Shopify because of its deep integration, meaning that Klaviyo can analyze much of the data that your Shopify account has generated. This data can be used for advanced and in-depth automation and targeting. 
• With the segmentation feature, you can target your consumers based on their purchases, spending habits, the products/services they’ve seen on your website, and so on.
• Klaviyo can create segments automatically, so you don’t have to waste time manually assembling lists.
• With Klaviyo’s analytical tool, you can measure how much revenue you’ve generated from specific marketing campaigns and promotions. 
• With the pre-built autoresponders, you can target abandoned carts and follow up on post-purchases to enlarge your email flow and engage your customers even more.
• Klaviyo offers email and live-chat support. But the live-chat support is available from Monday to Friday between 9 am and 5 pm.  

Pricing:

Klaviyo includes a free account option for up to 250 contacts and 500 emails per month, however, as soon as you reach this limit, Klaviyo will increase the pricing from $20/mo for 300 subscribers to $1.700/mo for 150,000 subscribers. 

Pros:

• Simple email builder;
• Flexible ecommerce platform integration;
• Great analytical capabilities and reports;
• Dynamic automation and flows;
• Segmentation based on a number of dynamic properties;
• Form generation.

Cons:

• Pricing;
• Advanced functionalities are hard for beginners;
• Limited live chat support.

6. AWeber

AWeber is one of the better Mailchimp alternatives worth considering. This email marketing solution is best known for how easy it is to use, as well as for its valuable features suitable for smaller and medium-sized companies. You can create mailing lists, design newsletters, automate your emails, and receive detailed statistics about your email marketing campaigns, among other things.

Key Features:

• You can easily manage your subscribers via their automation features, but know that you should create your mailing list manually. As you continue with the input of contacts, AWeber will also provide you with auto-suggestive options for organizing your mailing list, such as tags, past behavior, campaigns, etc. 
• When you collect your subscribers’ contact details and create your mailing list, AWeber will give you all the search options and filters that will help you customize your campaigns. 
• You can send your subscribers automated follow up messages, also referred to as autoresponders, that you can schedule at any time you want. The former is a great option for welcoming new subscribers or thanking them for making a purchase, while the latter is perfect for informing them about upcoming events, special deals and discounts, and so on. 
• You can create your own email template using the HTML builder, as well as pre-made templates with an easy to use drag-and-drop editor so you can create customizable content. 
• Creating an automated campaign with AWeber is easy. You can do it by selecting the tags you’ve created for your customers and just drag-and-drop the contacts to your campaign. Based on the links they click on and the emails they open, you’ll be able to create automated sequences.
• Although it provides fewer options then its competitors, the Sign-up form AWeber offers is very functional. 
• Analytics. AWeber collects information from your subscribers and stores it under the Reports tab. AWeber also gives you a good visual representation of your performance data and enables you to track the performance of your individual campaigns.
• Besides the metrics such as opens and clicks, AWeber provides you with more robust tracking metrics such as conversations, revenue over time, sales in a specific period, etc. 

Pricing:

AWeber doesn’t offer a free trial and the pricing ranges from $19 per month, $49 per quarter, and $194 per year.  

Pros:

• A variety of templates;
• Built-in landing page builder;
• Integration with third-party apps;
• Autoresponders;
• Detailed reports and analytics;
• Good customer service.

Cons:

• Basic pre-made templates;    
• No free trial. 

7. Campaign Monitor

Campaign Monitor is another great email marketing platform that made the best Mailchimp alternatives list. This email management solution offers a very solid range of features, and when you take into account its robust capabilities, it’s no wonder that this email marketing solution is used by inexperienced and experienced marketers alike. Campaign Monitor has a well-organized but not very aesthetically-pleasing user interface. It might not be up to par with its competitors in this regard, but it offers usability that goes beyond aesthetics. Let’s go through the features and see what all the fuss is about. 

Key Features:

• The drag-and-drop email editor is very useful – you get to add elements like CTA buttons and images to your emails. You also get email templates suitable for a variety of purposes like product launches, feedback, sales, welcoming emails – you can use them all.
• You can preview and test your email campaigns to ensure their success.
• Time scheduling your emails is another available option, but it’s limited to the more expensive plans. 
• When it comes to subscriber management, Campaign Monitor allows you to import your contacts from other email marketing solutions and update your subscribers’ information, get their historical records and data regarding their interaction with your emails, delete a subscriber, and more.
• With the sign-up forms your subscribers can sign you to your newsletter. You can either use their pre-made designs or create one yourself. You can also add subscribers from one sign-up form to multiple lists. 
• Creating autoresponders, often referred to as triggered or automated emails, is another thing you can do so that your subscribers receive an email every time they do a certain action (that you set yourself) like subscribing to a newsletter, abandoning their cart, etc.
• Campaign Monitor also gives you the option to design smart transaction emails which your customers will get after purchasing a product or a service, as a way to thank them and remind them that the product is on its way. 

Pricing:   

Campaign Monitor comes with three plans. The “Basic” plan is $9/mo, the “Unlimited” plan is $29/mo, and the “Premier” plan is $149/mo. 

Pros: 

• Well designed and easy-to-use interface;
• Beautiful and customizable templates;
• Useful data segmentation options;
• Comprehensive automation features;
• Transaction emails;
• Well-organized navigation.

Cons:

• Basic segmentation options;
• Lacks live chat support.

8. Mautic

Mautic is an open-source marketing automation software that anyone can use for free. You can create landing pages, create autoresponders for unique customer experience, segment your audience, and track your website visitors and marketing activities, among other things. Since it’s an open-source email marketing solution, Mautic is most suitable for tech-savvy companies that don’t want to spend a lot and marketing solutions and marketers with coding and email marketing experience.

Features:

• Mautic is self-hosted, with a strong supportive community and regular updates. The updates are very important since users report for occasional bugs. However, compared to the pricey alternatives, Mautic provides functionality that is essential for email marketing and it does that without a licensing fee. 
• Mautic has an appealing choice of templates that are customizable and easy to use. 
• You have full control over your data and don’t have to worry about breach of privacy. 
• You get a customizable, intuitive, and easy-to-use contact timeline that allows you to better understand each click, subscriber, product purchase, email open. 
• Mautic offers static and dynamic segmentation. The static segmentation is not filter based and adding contacts to the different segments must be done manually. The dynamic segmentation is automatic and based on the filters applied to the segment. 
• With the fluid and easy to use drag-and-drop campaign builder you can visualize your marketing plans and create the email templates you want.
• Mautic is the only open-source solution that supports automation. Their automation tool is straightened with flexible contact management, making your campaign workflow very productive. 
• This Mailchimp alternative also gives you dynamic content features, which are very useful for personalizing your subscribers’ landing page experience.  

Pricing:

Mautic is open-source so it’s free to use.

Pros:

• Free and open-source;   
• Simple and customizable templates;
• Drag-and-drop campaign builder;
• Advanced segmentation options;
• Productive automation feature and flexible contact management;
• Dynamic content features.

Cons: 

• Absurdly, the negative sides of Mautic are closely related to their positive sides. For instance, maybe you will have full control over your data, but the big databases with larger lists will demand bigger storage capacities. 
• Mautic demands developer skills, and if you don’t have these skills they can provide you with experienced developers who will work on your email marketing for a price that might be just a bit cheaper than the paid versions. 
• The users of Mautic sometimes report for occasional bugs. 
• Lacks integration with other services.

9. Mailerlite

Malerlite provides you with all the latest marketing features that help you grow your subscriber base. This software that made our Mailchimp alternatives list has well-organized navigation that helps you make the most out of the features it offers. You can create 4 types of quick and personalized email campaigns, including regular campaigns, A/B split campaigns, auto resend campaigns, and RSS campaigns. It’s intended for beginners who want to dive deep into an email marketing solution such as this one. 

Key Features:

• You can create campaigns and build and edit beautiful newsletters with the practical drag-and-drop editor. There are different types of blocks divided into separate categories that enable you to add surveys to your emails, as well as CTA buttons, all kinds of links, social media buttons, images, signatures, and many more elements
• Even though the free plan doesn’t include free templates, the vast choice of templates offered by the paid plan features beautiful designs and excellent functionality. 
• You can do advanced segmentation and target different subscribers based on the criteria you set. You can segment your audience based on their interests and purchase behavior, demographics, email engagement, and more, or you can add several conditions at once. 
• Mailerlite sends you email newsletter reports so you can track your campaigns and your subscribers’ activity with metrics such as email activity, bounces, unsubscribe count, and spam complaints, among others.
• Mailerlite offers an optimizable and SEO friendly landing page and has great functionality for optimizing pop-ups and forms that will allow you to enrich your email lists. 
• There are several pop-up templates that can be used for newsletters, sign-ups, discounts, and other customizable content. 
• Mailerlite’s automation features enable you to set up emails that will be sent after your subscribers take a certain action, like signing up for your newsletter or abandoning their cart. The automation features can also be used to add customers to segments and guide them during their purchasing journey.

Pricing:

Mailerlite offers a free plan and several paid plans. Depending on your number of subscribers, Mailerlite plans range from $10 to $50.

Pros:

• Beginner-friendly;
• Well-organized navigation; 
• Advanced segmentation;
• Good analytics;
• Customizable and SEO-friendly landing page;
• Automation features.

Cons:

• Dated user interface;
• Not enough options for scheduling emails.

10. Drip

Drip is an ecommerce customer relationship management (CRM) platform. Once you get your store plugged into Drip, you will be able to connect with even more marketing channels (Shopify, Magento, WooCommerce) to gather data in order to create a better customer experience. Drip has the capacity to hold a lot of data because it’s designed to let businesses see what their customers are interested in buying, what items they click on, how better to engage with them, etc. Based on this data, Drip allows businesses to get in touch with their customers on a more personal level through intelligent marketing automation. No wonder it made our Mailchimp alternatives list.

Key Features:

• Drip has segmentation capabilities that are impressive and have the capacity to keep tabs on all your customers. Drip also allows you to label each customer’s action with a number of tags based on events, locations, dates, views, purchases, and other niche tags. This segmentation can later be used to appropriately target your audience with personalized and relevant campaigns.
• The lead scoring option keeps track of your customers’ behavior and it deduces or adds points to their score based on their actions. Based on their behavior and actions, you can rank your customers and figure out who your best leads are.
• With Drip’s email marketing automation feature, you’ll never have to manually send batches of emails ever again. Simply choose the triggers, and the software will get the job done with the autoresponders option.
• This ecommerce CRM software has an intuitive and easy to navigate dashboard that won’t slow you down when you want to reach out to abandoned cart emails or create personalized email campaigns. 
• Support. Drip has a large community of users and a lot of helpful resources in case you get stuck. 

Pricing:

Drip offers a free version for websites with up to 100 contacts, and after that, the pricing goes from $49/mo for 2.500 subscribers, $99/mo for 5.000 subscribers, etc. 

Pros:

• Works with a number of third-party software;
• Simple to use and affordable;
• Great segmentation options;
• Options for landing-score strategy;
• Great automation.

Cons:

• Occasional bugs;
• Customer support needs improvement. 

11. Sendy

If you have a growing number of subscribers and your budget doesn’t allow for a costly email marketing service, you’ll love Sendy. Sendy is a self-hosted email newsletter application that lets you send trackable emails via the Amazon Simple Email Service (SE). This is one of the best Mailchimp alternatives because you can send an authenticated bulk email with excellent deliverability at a low price. 

Key Features:

• Sendy is a self-hosted application that runs on your web server and needs to be downloaded and installed. The installation is easy and can be done in several steps. Since this Mailchimp alternative is hosted on your server, there are no monthly fees, you just pay for it once, and emails are sent via Amazon SES that charges $1 per 10.000 emails. 
• Amazon Simple Email Service (SES) is the most notable Sendy feature. This is a cloud-based email sending service designed for marketers and developers who want to send notifications and transaction emails to their subscriber base. This service is reliable and cost-effective for businesses of all sizes that use email to keep in touch with their customers. 
• Sendy also provides you with analytical tools that give you visually pleasing reports based on your email campaigns’ results. You’ll get charts and data on all opens, clicks, bounces, complaints, and countries. 
• The segmentation options allow you to create segmented lists of subscribers inside your email list based on different criteria.  
• With the autoresponders feature, you will be able to set up a series of emails and start campaigns at the time interval you set. 
• You can easily manage your email list and subscribers. You can import new subscribers, delete subscribers, create custom fields, create a custom subscribe or unsubscribe confirmation page, create thank you emails, and much more.
• Third-party integration. Sandy can be integrated with any third-party developers like WordPress, Magento, and Zapier.   

Pricing:

Concerning pricing, Sandy can be yours for a one-time payment of $59.

Pros: 

• Cheaper than the competition;
• Analytical tools with nicely designed reports;
• Advanced segmentation;
• Subscriber management options;
• Autoresponders;
• Integration with third-party apps and platforms.

Cons:

• You have to do your own hosting.

12. Moosend

Moosend is another email marketing platform that won’t break your bank but it’s good enough to be on our best Mailchimp alternatives list. This solution has intelligent marketing automation and website tracking that can increase your productivity and quickly enlarge your revenue. Moosend provides you with easily manageable email campaigns and a responsive newsletter that will engage your subscribers base more than ever. You’ll get valuable features, excellent marketing automation, and an award-winning user interface. 

Key Features:

• Moosend offers free, mobile-ready newsletter templates that you can customize in any way you want. The templates provide a library of stock images and have integrated proofreading tools. 
• Moosend also has a flexible email builder that allows you to create the content in any way you find suitable. 
• You can manage your email lists, build personalized emails, and manage the email deliverability. 
• Moonsend’s automation features allow you to create trigger-based emails to your subscribers to turn subscribers into customers, improve your customer retention rates, create more personalized content, and more.
• With the analytical reports, you can monitor your user’s behavior and track your marketing campaigns in real-time.
• This platform also offers A/B testing to ensure the success of your campaigns. 
• The cart abandonment feature delivers messages when a buyer leaves your online store without completing the purchasing procedure. 
• Moosend automatically recommends products to your customers based on their viewing or purchase history.  

Pricing:

This Mailchimp alternative offers three distinct types of plans. A “free” plan, with restricted features, a “Pro” plan for $10/mo, and an “Enterprise” plan which is a custom plan.   

Pros:

• Friendly interface;
• Nice templates suitable for mobile devices;
• An integrated proofreader;
• Flexible design, segmentation, and customer support;
• Great automation and cart abandonment feature;
• A/B testing;
• Affordable.

Cons: 

• Need to pay extra for landing pages;
• Absence of integration with Saas.