Why has online marketing become so important for business? Especially small businesses?

Marketing your business online is important now more than ever, in particular, local search optimisation. What this means is making sure your business ranks well in search engine results pages (SERPs) for search terms relating to your business AND your location.

Why’s that?

Because YellowPages is dead!

How many people do you know that have an iPhone?

Or a Blackberry?

Or sit at a computer all day?

Internet is everywhere – is that an opportunity you’re leveraging?

Internet is everywhere. Whether you like it or not, your market is moving increasingly online. Internet has a far wider reach that the Yellowpages or any other print medium ever will. Are you capitalising on it?