“Eighty percent of success is showing up” – Why SEO should be important to you…

I love this quote from Woody Allen: “Eighty percent of success is showing up”.

So many small businesses get sucked into the old “I need a fancy website mindset” which is completely wrong. At the end of the day, what you really want is the result a website can bring, more leads, more enquiries, more sales, more money! If your website was bringing you a gazillion dollars a day you wouldn’t care at all what it looked like so long as it brought you money every day.

SEO is a no-brainer for anyone with a business.One of the quickest and easiest ways of driving traffic to your website is to leverage the power of search engines. Think about it, you have a problem that you need to solve, where’s the first place you look? Nine times out of ten, you’ll turn to Google or another search engine to solve your problem.

Eighty percent of your success online is simply showing up and showing up in search queries relevant to your business and target market.

Search engine optimisation bridges the gap between your website and search engines. Some of your competitors are certainly leveraging SEO and they’re showing up. If you’re not leveraging SEO, are you even sure you’re showing up alongside them? Have you lost the customer before you’ve even had a chance to compete?