Brendan Tully0 Comments
Error messages are unpleasant sights – everybody knows that. Regardless of whether you’re just casually browsing the internet, or running a site from which you draw your basic income, you definitely don’t want to encounter one and compromise your online experience or your online business. But error messages do happen, they happen frequently, and there’s…
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If you happen to be coming from Australia, you certainly appreciate a good VPN! Australians regularly rely on VPN networks for various reasons: from access to streaming services (some of which aren’t originally available in Australia) like Netflix or Hulu, to concerns for privacy and security, for which VPNs provide some degree of relief –…
Brendan Tully4 Comments
Yellowpages is dead. Ask yourself, when was the last time you actually opened a Yellow Pages phone book to find a business? Now, how many times in the last week have you used Google? …beaten by Google, Facebook and Bing Yellow Pages & Sensis business model is dead – they didn’t move quickly enough to…
Dates for our next round of business workshops have been announced. These workshops are being held in conjunction with Fremantle Chamber of commerce at 16 Phillimore Street in Fremantle. The list of September and October workshops is below. There’s no cost to attend this series of workshops (and no its not a pitch-fest). For full…
In this article, we’re going to cover two things. First, we’ll share our Cloudways coupon code with you, it is: FASTHOSTING Use this coupon code when you signup and you’ll get $25 credit (so 3 months or so FREE on the base plans!) …and in this post we’re going to show you how to configure…
We’ve recently completed a new website build for Paradigm Engineers in Perth. Paradigm specialise in control systems engineering and electrical engineering for a variety of clients in the mining, mineral processing and infrastructure industries. The client didn’t have an existing website and wanted a clean, concise website that was easy to navigate that wasn’t crowded…
How secure are your Facebook, Twitter & Gmail logons? Probably not as secure as you think. If you’re using any of these services over a public network, chances are your logon details are not encrypted. This means if you’re using a shared, public or unencrypted wireless connection, anyone with a free Firefox plugin (Firesheep) can…
Your web host needs to be within your budget and still provide a top-quality service. Different companies have different needs. And each company applies different levels of importance to those needs. Generally, the larger the business, the more diverse those needs can become. So, read below for a guide to the best cheap web hosting…
About our marketing blueprints: The approach we use with clients is quite different to most marketing and web agencies. Our marketing blueprints breakdown the strategy and tactics we’re using with our clients to rank them higher in Google, get more traffic and turn more of those visitors into paying customers, ultimately what everyone wants right?…
Here’s a quick fix if you’re trying to get .htaccess 301 redirects working on a site that was built using Frontpage (ugh) Ordinarily I just cut and paste some code from our internal doco to redirect domain.com to www.domain.com in .htaccess files and all is sweet but unusually I was getting a 403 error with…
We’ve just recorded another episode of the Business Marketing Show Podcast and in this new episode we talk about Backups – not sexy or glamorous but probably an area of your business that deserves a lot more attention compared to what you’re currently giving it.
This is an area most business owners generally don’t have on their radar and this is a problem.
Check out the full post to learn more.
Brendan Tully5 Comments
I’m constantly amazed at how bad some website Contact Us pages are. Somewhere around 30% of clients that we take on have a major issue with their Contact Us page that we can generally fix in less than 15 minutes. Here’s our 5-step audit and checklist we use for optimising Contact Us page.
In this post we’re going to show you a super simple way to use .webp images in WordPress without needing a complicated technical solution or web developer. Webp images are usually significantly smaller than the .JPG or .PNG they originated from AND by implementing .webp files you check the “Serve Images In Next-Gen File Formats”…
As a WordPress user, you must have seen the “Error establishing a database connection at least once. Along with the notorious white screen of death (or Error 500), this is one of the most common errors you could encounter on the internet. In this post we break down some simple troubleshooting steps to help you…
Here’s a quick tip if you run a WordPress blog or are a blogger – you probably knows what Feedburner is….if you don’t and you’re blogging in any serious way then you should so go and Google “feedburner” right now and learn about it! One thing that really gets me is when bloggers don’t setup…
I recently spoke with a small business owner who told me they didn’t want to pay someone to do SEO & Adwords for them as they didn’t know what they’d get and they thought it was too expensive anyway. I can understand that, both SEO and Adwords can be very difficult concepts to grasp. When…
About Our Marketing Blueprints The approach we use with clients is quite different to most marketing and web agencies. Our marketing blueprints breakdown the strategy and tactics we’re using with our clients to rank them higher in Google, get more traffic and turn more of those visitors into paying customers, ultimately what everyone wants…
We’re back in Perth next week and in conjunction with Lisa from Business Balance and as part of her 100% Performance Small Business Program, we’re hosting a full day small business workshop. The focus will be Tools, Technology & a Sustainable Online Marketing Strategy. The key topics the workshop will cover are: Review the role of technology…
Not sure if Facebook is for your business? One of our clients is absolutely crushing it with Facebook – check out this revenue stat for the last 20 days, amazing! More than $10000 of revenue through their online store from Facebook alone. Convinced yet?
Brendan Tully3 Comments
Forget about “keywords” when it comes to your website. The only time you should be using the term “keywords” is when you’re talking about keyword research. If you’re referring to that field inside your website CMS called keywords or the META Keywords field, you’re wasting your time. Search engines stopped paying attention to the META…
I was chatting with Matt from Perth Product Photography about some joint projects and online video we were working on together and we decided to break out the camera, capture some footage of us chatting about business.
Quick note before we get into this content: If you’re on this page you’re no doubt somewhat technical, you know what DNS hosting is and why it’s important right? (DNS hosting speed is a key component of website speed, so much so that we including a DNS hosting speed probe in our website speed test…
Important Note About Bluehost Hosting: We started optimizing customer websites for speed as part of our web agency work and ended up creating an entirely new business focussed on WordPress Speed Optimization – WPSpeedFix.com. Through WP Speed Fix we’ve seen and optimized 100s of Bluehost sites over the last 2-3 years. The process below works…
Short Version of this article: If you have a WordPress site running on a theme that is not responsive or mobile friendly and don’t want to do a full redesign then the plugin WPTouch will fix your problem. It effectively adds a mobile theme to your site so that smartphone visitors are shown the WPTouch…
Brendan Tully2 Comments
Over the last 3 months I’ve spoken to at least 8-10 people who were ready to pump a decent sum of money into custom web apps for their brand new or infant business – for me, this is almost always a bad idea…here’s my reasoning: Version 0.1, Shorcuts and Versioning With the explosion of cloud…
Here’s some really common online marketing & SEO mistakes that business owners make all the time and is why you should use professionals where you can afford it. Mistakes like these cost your business customers! How many of these mistakes are you making?
Caching is the process of storing a certain type of data outside of the storage location where your site information is usually placed. This transient data is then more quickly accessible to any repeat site visitor that makes a specific site request. Caching specific types of data allows you to be able to serve up…
Websites tend to change as rapidly as the businesses they support. So, when it comes to hosting your website, it is best to consider both current needs. Also, you need to think about your plans for future growth. With that in mind, let’s look at a few options for the best web hosting in India.…
A bug was found in a popular piece of software called OpenSSL which drives a large proportion of security and encryption across the web. Ultimately, this means that for the past 2 years or so, many of the websites you assumed secure were not. The bad news is that this may expose some highly sensitive…
I get asked questions about Adwords all the time and there are a lot of common misconceptions about using Adwords and paid traffic in general. Every small business should have at least trialled an Adwords campaign that was setup and run by an Adwords professional. A lot of small business owners try and DIY their…
We’ve just pushed another website live this morning for a Fusion Project Personnel who are based in Perth and provide tradespeople to the resource sector. This website is a perfect example of how you can leverage really strong branding and commercial photography to create a sharp that looks sharp and professional without needing complicated design.…
Adding an abandoned cart email system to your online store is a fantastic way to boost your online sales. There’s really two parts of an effective abandoned cart email system: Having the system/software/functionality to track abandoned carts and send the automated emails Having an abandoned cart email that actually works What is an Abandoned Cart?…
Both Google & Bing have been making a lot of changes to their Maps systems recently (see this link for more info) You should read this post if you’re: 1) An Australian based business 2) Your business has a physical location and relies on your Google Maps or Places listing to attract customers or customers…
I get asked this question all the time – which WordPress plugins do you use? Here’s our bog standard list: My Ftp – for easy file editing and uploads from the web console W3 Total Cache to improve the performance of the site Google Analytics for WordPress by Yoast – to integrate Google Analytics SEO…
This week Google unleashed another fantastic feature to really help small business owners further leverage their Google Maps (aka Places aka Local Business Centre) listing. You can now respond directly to reviews (positive or negative) on your Google Maps listing. A big deal – the ability to respond to positive AND negative feedback This is…
What! This is a staggering statistic. When was the last time you needed something and where did you search? Yep, I’m guessing you said the Internet! If you’re in business today, a website is simply not an option, its a necessity. Getting online is easy – even a basic one page website is better than…
We work with a lot of online stores and ecommerce business owners on both SEO and Adwords, to help them rank higher and get more visitors, and conversion rate improvements to help them sell more stuff. Here are three quick wins that are at the top of our best practices checklist, not rocket science but…
Years ago we published a blog post about Fixing Slow WordPress Sites and Optimizing WordPress Site Speed and ultimately created a whole business out of it specializing in WP Site Speed Optimization. Today we’ve now optimized well over 3000 sites at WPSpeedFix.com. We regularly get asked about Shopify Site Speed, Fixing Slow Shopify Sites and…
This is a guest post from Tom Libelt from Smart Brand Marketing, an agency that specializes in marketing and promoting online courses. In this post, Tom details a common problem with the sales pages of online courses specifically relating to their site speed AND what to do about it. Over to Tom…. The speed of…
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