Brendan Tully0 Comments
If there’s one thing you should be doing as an ecommerce business its running an Google Product Listing ads campaign. What are Product Listing Ads? Product Listing Ads or PLA’s are triggered when Google detects a search term with buying intent and there is someone running PLAs with relevant products. In the screenshot below you…
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(Note: This article is fairly short but some of the recommendations are quite technical to implement. For new customers or ecommerce businesses starting with their SEO or online marketing strategy, we recommend our Onpage SEO & Website Best Practices Service which will take care of most of the recommendations below.) I’ve had 2 calls in…
We use Zendesk as our core job management system and for the most part love it. One thing we don’t like is that the end user updates look like ticket updates instead of regular emails so much so that we really took a look at Helpscout as an alternative. It ultimately didn’t suit our needs…
There are many different aspects of hosting a website. There are the hosting service providers themselves, the plugins that you’re using, how well the theme interacts with your site, and many other different elements that you always need to pay attention to. One of these elements is the TTFB. As with almost everything, there has…
Brendan Tully3 Comments
Note: I decided to put this post together as we’ve been seeing huge success with Google Display Ads in the past 6 months. I’m now explaining the Display Network to 2-3 people a day and figured a post explaining one of the ways we use the Display Network might be useful to share publicly. If…
About our marketing blueprints: The approach we use with clients is quite different to most marketing and web agencies. Our marketing blueprints breakdown the strategy and tactics we’re using with our clients to rank them higher in Google, get more traffic and turn more of those visitors into paying customers, ultimately what everyone wants right?…
We’ve just pushed another new website build live over the weekend for Freedom Photography, a portrait photography studio in Perth. One of the key elements of this site was keeping the balance between imagery and text. While strong imagery in a photography website is key, its also important that the quality of information the website…
I talk about WP Engine (WPE) a lot. We’ve been a WPE customer for 4 or 5 years now. Moving our WordPress Cpanel hosting to WPE was a game changer of sorts for our business to the point where we now have a 6 figure business unit that provides hosting to our smb customers partly…
We’ve been overwhelmed by the positive feedback from the Achieve More Online workshops this week. A lot of business owners who attended left the workshops feeling a little overloaded and wondering where to actually start. So, we’d thought we put up this post to give start you off in the right direction.
With the wide variety of hosting services currently available on the market, most of which are going after the same group of customers, you need a solution that offers superior service. Bluehost and Siteground are such hosting services, both exceptional enough that they stand out as two of the best web hosting options that you…
500 Internal Server Error is a really common error message and can mean a number of things. It’s a type of information that belongs to the category of the ‘HTTP status codes’, which basically provide you with information about the success of an online request. If the online request is successful, everything flows smoothly, but…
Google Analytics is a key component in measuring the performance of your website. As part of all our monthly services we include a monthly website performance report in PDF format. The video below from our AchieveMoreOnline.com.au training portal looks at Google Analytics in a bit more detail. I’ve also included a summary of the key…
Numerous site owners and admins underestimate the importance of meta descriptions. These snippets, no longer than 160 characters, are the tags in HTML code that offer a brief overview of page content to the users in search engine result pages (SERPs). If used correctly, meta descriptions can significantly increase your site’s traffic and the number…
Brendan Tully1 Comment
We recently completed website design and development of an event website for the annual 2013 Pharmacy WA Forum which is being held in August. he end result looks great and with a site built on WordPress CMS the customer is able to edit the content themselves and tweak as necessary for future events.
Bluehost and Clowdways – these two hosting providers are some of the most popular and innovative ones on the market today, as they offer great value without breaking your bank. No matter which of the two you choose, you’ll get excellent functionality, easy management, and exceptional customer support. But which one is better for your…
I’m regularly asked the question of the best way to get an online store up and running without a big budget….or more accurately a tiny tiny budget (a few hundred dollars!). This strategy is excellent for people who have an online store concept they want to test but don’t want to invest $5000+ on a…
Learn about how we’ve helped Didgeridoo Breath build their online presence Didgeridoobreath.com – ranks number 1 in Google for “Didgeridoo Perth” plus hundreds of other search terms Didgeridoo Breath is a Fremantle based Didgeridoo store that has both a retail store and an online store that ships didgeridoos and other related musical instruments worldwide. As…
GeneratePress is one of the more popular WordPress themes that are currently available. The theme can provide both high-performance speeds and a variety of customization options that would be perfect for just about any sort of business site or personal blog. While the sheer number of satisfied customers can speak to the quality of the…
At first glance, hosting a successful party seems a straightforward affair. Having an exciting theme, stunning decorations, or delicious food is important. But slow serving staff or insufficient room for guests can guarantee failure. Web hosting is the same, so read this article to find out how the best WordPress hosting for Australia throws the…
Hey! These are the resources and links from our “SEO for Online Courses & Membership Sites” online workshop. Here’s the link to the slides: https://docs.google.com/presentation/d/14QbKDjlv7Ew4Ttga-YhJCecFvWSHwZTQgY57DYW88xA/edit?usp=sharing Ecommerce Marketing & Optimization Course: ParetoEcommerce.com Google Search Console – google.com/webmasters/tools From the Future blog article on keyword research https://ftf.agency/total-addressable-online-market/ Ahrefs.com & Semrush.com Online Course “Preview” Lesson example: https://www.didgeridoodojo.com/advanced-didgeridoo-lessons-techniques/rim-shot-zipper-sound/ Online…
Last week we launched a beautiful new website for one of our partner companies, Photography Project. Photography Project is a professional commercial photography studio based in Perth, Western Australia. They specialise in location-based shoots of people, products and projects. Some of the specific services the Photography Project team provide are: Marketing Photo Library Business Portraits…
Trouble with Magento speed or the site is running slow? We’ve been running our agency for over 10 years and initially struggled whenever we took on a Magento client – the sites were usually slow, clunky and difficult to deal with. Site speed is a critical component of user experience, conversion and also Google rankings…
We’ve been rolling out Google Plus profiles for clients a lot lately and I think I’ve written the same email 50 times explaining why we’re doing it! Long story short, for 95%+ of the businesses we work with there isn’t really any social benefit to utilising Google Plus right now…BUT there can be a huge…
Site optimization is a key factor when it comes to the possible speeds your site visitors will receive when they open your page. The level of optimization depends on factors such as proximity between the visitor and the nearest server, the number of visitors currently on the site, the CPU capacity of the servers, and…
Hypertext transfer protocol secure, or HTTPS, is rapidly becoming the norm on every website that you visit. The simplest way to find out if a site that you’re on is using HTTP or HTTPS is by checking the address line at the top of your browser. If there is a padlock in front of the…
There’s quite a few new changes at Google you need to be aware of and a few thing to do to your todo list. (If you’re a current client we’re providing SEO or Adwords services to, nothing to do here as we’ll take care of that for you) 1. iOS6 (new iPhone & iPad operating…
Getting consistent high quality reviews and feedback on your Facebook page and Google Plus Local Maps Listing is a key part of a successful online marketing plan. Not surprisingly, many small business owners are scared to death of negative reviews but the reality is that these are often unhappy customers for a reason. Their feedback…
Brendan recently spoke at an online marketing conference on the topic of ecommerce marketing and optimisation. The title of the presentation was From 5 and 6 Figures to 7 Figures a Month. It contains a huge number of actionable insights that will help you improve your online marketing even if you’re not strictly an ecommerce…
Website & Internet Marketing Workshops & Training for Small Businesses Achieve More Online All smart business owners know that the internet provides a huge opportunity to reach new markets, attract more customers and ultimately increase sales. However, the problem is many business owners have spent thousands on a website, yet still fail to attract more…
As an SEO Agency with more than a decade of experience, we’ve now worked with 1000s of businesses and have tried nearly every tool on the marketing. In this post we’ll share the best local SEO and Google My Business (GMB) we’ve found and use on a daily basis. If you want the TLDR, here’s…
IMPORTANT NOTE ABOUT HOSTGATOR: We started optimizing customer websites for speed as part of our web agency work and ultimately created an entirely new business focussed on WordPress Speed Optimization – WPSpeedFix.com. Through WP Speed Fix we’ve seen and optimized 100s of Hostgator sites over the last 2 years. The process below works for most…
Site speed is considered to be the most crucial component that determines how well your site performs and how many visitors you receive on a daily basis. While you might get the gist of the importance of this element simply by the name, you might not be completely aware of how site speed actually impacts…
Image via Wikipedia Here’s a great article about leveraging Social Media & Facebook in Business from Flyingsolo.com.au It gives you a simple blueprint to make Social Media work for your business. Social Media is not for every business It’s important to remember when looking at these things that having a business presence on a social…
Deferring Javascript is a powerful way to improve your site speed. Most articles around the web give you super long explanations of how to defer Javascript in WordPress, which you probably don’t want to read. Plus, most of it is just rewritten nonsense and filler content authored by writers who’ve never optimized a site in…
Image via Wikipedia I’ve been banging on about Facebook Ads to my clients for the last six months and brought this up for the first time in our Achieve More Online workshop last week in Joondalup, Western Australia (Perth). I’m super bullish on Facebook advertising particularly for businesses who are already doing TV, magazine, print,…
We’ve optimized 4000+ sites through our WordPress Site Speed Optimization Service, WPSpeedFix.com and get asked about theme speed all the time – specifically Astra vs Generatepress and which is better or faster, both of which are listed on our Fastest WordPress Themes post. There’s some detail comparisons on both below but long story short: GeneratePress…
Video advertising is still a relatively new frontier online. In episode 52 of The Business Marketing Show we got Gideon Shalwick from Veeroll.com on the line. In this episode we talked all things Youtube and Facebook Video Advertising and dug into his software platform Veeroll which makes video advertising easy. It’s a fantastic episode and Veeroll…
This is a short how-to article on accessing your Google Adwords generated invoices. Google issue invoices inside the Adwords console directly. Unfortunately they do not have a mechanism that automatically emails invoices to you. To download Google invoices, follow the steps below: 1 .Logon into the Google Adwords console at http://google.com/adwords with your Google Adwords account…
As a WordPress user, chances are that you might have already encountered this not very desirable sentence: “Briefly unavailable for scheduled maintenance. Check back in a minute”, after an attempt to access your WordPress site. And while we understand how frustrating error messages like this can be, there’s really nothing to worry about as “Briefly…
A study from WordStream found that “the top 10% of landing pages are converting at a rate 3 to 5 times higher than the average.” This means that by having a couple of landing page versions, you could reach a higher conversion rate and generate much more revenue than usual. New times come with new…
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