Brendan Tully0 Comments
We’ve been rolling out Google Plus profiles for clients a lot lately and I think I’ve written the same email 50 times explaining why we’re doing it! Long story short, for 95%+ of the businesses we work with there isn’t really any social benefit to utilising Google Plus right now…BUT there can be a huge…
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Site optimization is a key factor when it comes to the possible speeds your site visitors will receive when they open your page. The level of optimization depends on factors such as proximity between the visitor and the nearest server, the number of visitors currently on the site, the CPU capacity of the servers, and…
Hypertext transfer protocol secure, or HTTPS, is rapidly becoming the norm on every website that you visit. The simplest way to find out if a site that you’re on is using HTTP or HTTPS is by checking the address line at the top of your browser. If there is a padlock in front of the…
Brendan Tully1 Comment
There’s quite a few new changes at Google you need to be aware of and a few thing to do to your todo list. (If you’re a current client we’re providing SEO or Adwords services to, nothing to do here as we’ll take care of that for you) 1. iOS6 (new iPhone & iPad operating…
Getting consistent high quality reviews and feedback on your Facebook page and Google Plus Local Maps Listing is a key part of a successful online marketing plan. Not surprisingly, many small business owners are scared to death of negative reviews but the reality is that these are often unhappy customers for a reason. Their feedback…
Brendan recently spoke at an online marketing conference on the topic of ecommerce marketing and optimisation. The title of the presentation was From 5 and 6 Figures to 7 Figures a Month. It contains a huge number of actionable insights that will help you improve your online marketing even if you’re not strictly an ecommerce…
Website & Internet Marketing Workshops & Training for Small Businesses Achieve More Online All smart business owners know that the internet provides a huge opportunity to reach new markets, attract more customers and ultimately increase sales. However, the problem is many business owners have spent thousands on a website, yet still fail to attract more…
As an SEO Agency with more than a decade of experience, we’ve now worked with 1000s of businesses and have tried nearly every tool on the marketing. In this post we’ll share the best local SEO and Google My Business (GMB) we’ve found and use on a daily basis. If you want the TLDR, here’s…
IMPORTANT NOTE ABOUT HOSTGATOR: We started optimizing customer websites for speed as part of our web agency work and ultimately created an entirely new business focussed on WordPress Speed Optimization – WPSpeedFix.com. Through WP Speed Fix we’ve seen and optimized 100s of Hostgator sites over the last 2 years. The process below works for most…
Site speed is considered to be the most crucial component that determines how well your site performs and how many visitors you receive on a daily basis. While you might get the gist of the importance of this element simply by the name, you might not be completely aware of how site speed actually impacts…
Image via Wikipedia Here’s a great article about leveraging Social Media & Facebook in Business from Flyingsolo.com.au It gives you a simple blueprint to make Social Media work for your business. Social Media is not for every business It’s important to remember when looking at these things that having a business presence on a social…
Deferring Javascript is a powerful way to improve your site speed. Most articles around the web give you super long explanations of how to defer Javascript in WordPress, which you probably don’t want to read. Plus, most of it is just rewritten nonsense and filler content authored by writers who’ve never optimized a site in…
Image via Wikipedia I’ve been banging on about Facebook Ads to my clients for the last six months and brought this up for the first time in our Achieve More Online workshop last week in Joondalup, Western Australia (Perth). I’m super bullish on Facebook advertising particularly for businesses who are already doing TV, magazine, print,…
We’ve optimized 4000+ sites through our WordPress Site Speed Optimization Service, WPSpeedFix.com and get asked about theme speed all the time – specifically Astra vs Generatepress and which is better or faster, both of which are listed on our Fastest WordPress Themes post. There’s some detail comparisons on both below but long story short: GeneratePress…
Video advertising is still a relatively new frontier online. In episode 52 of The Business Marketing Show we got Gideon Shalwick from Veeroll.com on the line. In this episode we talked all things Youtube and Facebook Video Advertising and dug into his software platform Veeroll which makes video advertising easy. It’s a fantastic episode and Veeroll…
This is a short how-to article on accessing your Google Adwords generated invoices. Google issue invoices inside the Adwords console directly. Unfortunately they do not have a mechanism that automatically emails invoices to you. To download Google invoices, follow the steps below: 1 .Logon into the Google Adwords console at http://google.com/adwords with your Google Adwords account…
As a WordPress user, chances are that you might have already encountered this not very desirable sentence: “Briefly unavailable for scheduled maintenance. Check back in a minute”, after an attempt to access your WordPress site. And while we understand how frustrating error messages like this can be, there’s really nothing to worry about as “Briefly…
A study from WordStream found that “the top 10% of landing pages are converting at a rate 3 to 5 times higher than the average.” This means that by having a couple of landing page versions, you could reach a higher conversion rate and generate much more revenue than usual. New times come with new…
Here’s a concept I was introduced a couple of years ago – critical non essentials, the little things in business that help you dominate and crush your competition and create raving fans instead of customers. CNEs are a really simple concept but like most business fundamentals, I personally struggle to leverage a strategy or tactic…
This week we pushed a new website live for WA-based Pilbara Clean Machines who specialise in high temperature, high pressure mining and earthmoving equipment cleaning. The work is part of a broader online marketing project with the goal of the redesign being to increase the conversion rate of the site and generate more leads and…
Through our WPSpeedFix.com service we’ve worked with thousands of sites and close to half the sites we work with are Woocommerce sites – it’s clear that Woocommerce speed and performance issues are extremely common. How to Fix and Speed up Your WooCommerce Site Woocommerce can have huge performance requirements, especially larger Woo sites that are…
Imagine if 25% of all the world’s internet users went to one website. Imagine if it was dirt cheap to advertise and you could advertise on that site for only a few hundred dollars a month? Well, that website does exist and it is dirt cheap to advertise on it and what’s even better is…
There are so many ways you can improve your website and online marketing to drive better results. From simple things like making sure your Google Maps listing is in order, to leveraging high quality photos of your people, your products and your business on your website.
I recently jumped on the phone with Ed and we recorded a new Business Marketing Show podcast episode that was all about website “Quick Wins” – those small changes you can make to your site and can make a huge different in terms of results.
The episode goes for about 30 minutes and if you’re looking to improve your website in any way at all or looking for new marketing ideas its definitely one to listen to.
The backend admin panel in WordPress can still run extremely slowly even though the frontend of the site loads lightning fast – we’re regularly asked questions about WordPress backend speed issues. We see this problem regularly over at WPSpeedFix.com, our WordPress Speed Optimization service. Below you’ll find the key reasons why the backend is slow…
How fast is fast enough when it comes to loading websites? According to Google, 3 seconds is all you have to load your website before mobile visitors get annoyed and leave. Sounds like a difficult demand? That’s because it is. For example, the average load time for sites on mobile is 19 seconds and 14…
Our approach to search engine optimisation in a nutshell: Strategies that are commercially viable, easy to understand and that actually work No sneaky lock-in contracts No too good to be true ranking guarantees powered by shady tactics Search marketing that works long term (no short term tactics that risk Google penalising you long term) About…
We love Cloudways and have migrated 100s if not 1000s of sites there through our WordPress Site Speed Optimization Service at WPSpeedFix.com We’ve broken down some of the detail on Cloudways below. Right now they’re one of the fastest hosts online due to their speed optimized server stack as well as more advanced optimization features…
Marketing your business online is important now more than ever, in particular, local search optimisation. What this means is making sure your business ranks well in search engine results pages (SERPs) for search terms relating to your business AND your location. Why’s that?
Stripe.com have entered into the Australian market and their product is a fantastic alternative to using Paypal or a standard bank merchant facility for taking credit cards online. If you’re looking to take payments online or already taking payments online through Paypal and looking to reduce your costs its worth checking it out.
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