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Generally speaking, having 5 or more reviews on your Google Places listing will help you rank higher in the search results. Before you ask, yes you will absolutely get penalised if you try and do your own reviews so don’t do it! Instead, here’s the strategy we have our SEO clients implement that has worked…
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We’ve done a lot of work this year converting customers from older legacy ecommerce CMS systems or platforms across to a WordPress powered platform. Quite often these customers are completely happy with the design and layout of their website but the features offered by their ecommerce platform are no longer good enough in todays online…
Counting the Money — Finance and Accounting Tools The world of small business accounting has come a long way from the days where Myob and Quickbooks were the main players in small business software market. Today there are a ton of finance and accounting tools that make it easier to get paid and keep your…
Really enjoying meeting business owners in Perth & country WA as part of our Achieve More Online seminars. I can’t go on about this enough – “what gets measured gets managed”. It’s important you use analytics tools on your site to ensure you know how you and the site are actually performing. One great advantage…
Great blog short blog article here from Fitzy at The Frontier Group about the value of a good website hosting provider and plan This is a really important area of your online marketing strategy that is largely neglected and just an after-thought for most people. A lot of small business owners shop around hard when…
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Below on a Google Search for “didgeridoo stand” we’ve highlighted the Natural or Organic Search results vs the Paid or Adwords Search Results in Google for our client Didgeridoo Breath in Perth, WA (click the image to enlarge) SEO or Search Engine Optimisation helps you rank higher in the organic or natural search results.…
We’re proud to announce that Redefine and The Search Engine Shop have merged! The goal of our merger is to leverage each others strengths and provide an all-round stronger solution for our clients from both a design and technical point of view. If you’re an existing Redefine client you’ll have a new phone number to…
Wow, huge response via email to the last post “Yellowpages is dead” and a lot of questions from visitors to the site so we thought we’d put this quick post together for small business owners. Here’s 5 ways to market your small business online that are cheaper, faster, easier and more effective than yellowbook print…
Elementor is one of the more popular page builders out there, which is why it has quite a lot of third-party add-ons and integrations available, as well as a number of themes that are specifically designed to work well in tandem with its functionalities. And when it comes to choosing the best themes for Elementor,…
Important Note on Network Solutions as a Hosting Provider: Through our web agency work we started optimizing customer sites for speed and it ultimately ended up a new business of its own that focuses on WordPress Speed Optimization – WPSpeedFix.com. Since we started we’ve now optimized over 2000 sites so we’ve worked on our fair…
There’s been 2 new search engine layout updates in the last month that you should be aware of so you can take full advantage of them, check it out: Bing search now showing a “one-box” Bing have recently started showing a “one-box” in the search results very similar to Google – you know, that box…
(Note: I wrote this blog post a while back because we we’re explaining the virtues of WordPress so often that I thought it would be worth putting on the web! Today in 2015 WordPress now powers roughly 20% of the top 1 million websites in the world, it leads the market by a huge margin,…
Mailchimp is one of the most popular email marketing services, built with small businesses in mind. But like every service, Mailchimp is not perfect and has its limitations. Especially after the company changed its pricing plans and removed its direct integration with Shopify, more and more people are looking for Mailchimp alternatives. If you’re one…
Last week we pushed a new site live for Perth surveyors, Links Surveying. The website is built on WordPress and heavily leverages photography as part of its design. The site has a fantastic warm feeling. On this project we worked with our photography partner Photography Project and design partner 485 Design. Visit the site at…
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Matt from Photography Project is our goto-guy whenever we need any help in the image or photography department – we love working with Matt and the end result he produces is amazing! We worked with Matt recently on a new client website for APMS Group, a specialist welding and metals fabrication company and with a single…
We’ve just pushed a new site build live for Queensland business, Quicksilver Limousines. The new site is built on WordPress with the goal of bringing the look and feel of the site up-to today’s standard as well as ensuring the site is smartphone friendly through the use of a responsive design. Check out the before…
One of the most important aspects of properly maintaining a website is making sure that it’s always updated so you can be at ease, knowing that you’re working with the most optimized tools you have at your disposal. A lot of site administrators frown on any sort of changes to their site for one of…
Next Small Business Workshops in Perth – 31st May & 2 June We’ve locked in the dates for our next round of workshops in Perth. We’ll be hosting full-day workshops on Thursday 31st May and Saturday 2nd June. Thursday’s workshop will cover the cloud, technology and a whole bunch of different tools you can (and…
Error messages are unpleasant sights – everybody knows that. Regardless of whether you’re just casually browsing the internet, or running a site from which you draw your basic income, you definitely don’t want to encounter one and compromise your online experience or your online business. But error messages do happen, they happen frequently, and there’s…
If you happen to be coming from Australia, you certainly appreciate a good VPN! Australians regularly rely on VPN networks for various reasons: from access to streaming services (some of which aren’t originally available in Australia) like Netflix or Hulu, to concerns for privacy and security, for which VPNs provide some degree of relief –…
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Yellowpages is dead. Ask yourself, when was the last time you actually opened a Yellow Pages phone book to find a business? Now, how many times in the last week have you used Google? …beaten by Google, Facebook and Bing Yellow Pages & Sensis business model is dead – they didn’t move quickly enough to…
Dates for our next round of business workshops have been announced. These workshops are being held in conjunction with Fremantle Chamber of commerce at 16 Phillimore Street in Fremantle. The list of September and October workshops is below. There’s no cost to attend this series of workshops (and no its not a pitch-fest). For full…
In this article, we’re going to cover two things. First, we’ll share our Cloudways coupon code with you, it is: FASTHOSTING Use this coupon code when you signup and you’ll get $25 credit (so 3 months or so FREE on the base plans!) …and in this post we’re going to show you how to configure…
We’ve recently completed a new website build for Paradigm Engineers in Perth. Paradigm specialise in control systems engineering and electrical engineering for a variety of clients in the mining, mineral processing and infrastructure industries. The client didn’t have an existing website and wanted a clean, concise website that was easy to navigate that wasn’t crowded…
How secure are your Facebook, Twitter & Gmail logons? Probably not as secure as you think. If you’re using any of these services over a public network, chances are your logon details are not encrypted. This means if you’re using a shared, public or unencrypted wireless connection, anyone with a free Firefox plugin (Firesheep) can…
Your web host needs to be within your budget and still provide a top-quality service. Different companies have different needs. And each company applies different levels of importance to those needs. Generally, the larger the business, the more diverse those needs can become. So, read below for a guide to the best cheap web hosting…
About our marketing blueprints: The approach we use with clients is quite different to most marketing and web agencies. Our marketing blueprints breakdown the strategy and tactics we’re using with our clients to rank them higher in Google, get more traffic and turn more of those visitors into paying customers, ultimately what everyone wants right?…
Here’s a quick fix if you’re trying to get .htaccess 301 redirects working on a site that was built using Frontpage (ugh) Ordinarily I just cut and paste some code from our internal doco to redirect domain.com to www.domain.com in .htaccess files and all is sweet but unusually I was getting a 403 error with…
We’ve just recorded another episode of the Business Marketing Show Podcast and in this new episode we talk about Backups – not sexy or glamorous but probably an area of your business that deserves a lot more attention compared to what you’re currently giving it.
This is an area most business owners generally don’t have on their radar and this is a problem.
Check out the full post to learn more.
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I’m constantly amazed at how bad some website Contact Us pages are. Somewhere around 30% of clients that we take on have a major issue with their Contact Us page that we can generally fix in less than 15 minutes. Here’s our 5-step audit and checklist we use for optimising Contact Us page.
In this post we’re going to show you a super simple way to use .webp images in WordPress without needing a complicated technical solution or web developer. Webp images are usually significantly smaller than the .JPG or .PNG they originated from AND by implementing .webp files you check the “Serve Images In Next-Gen File Formats”…
As a WordPress user, you must have seen the “Error establishing a database connection at least once. Along with the notorious white screen of death (or Error 500), this is one of the most common errors you could encounter on the internet. In this post we break down some simple troubleshooting steps to help you…
Here’s a quick tip if you run a WordPress blog or are a blogger – you probably knows what Feedburner is….if you don’t and you’re blogging in any serious way then you should so go and Google “feedburner” right now and learn about it! One thing that really gets me is when bloggers don’t setup…
I recently spoke with a small business owner who told me they didn’t want to pay someone to do SEO & Adwords for them as they didn’t know what they’d get and they thought it was too expensive anyway. I can understand that, both SEO and Adwords can be very difficult concepts to grasp. When…
About Our Marketing Blueprints The approach we use with clients is quite different to most marketing and web agencies. Our marketing blueprints breakdown the strategy and tactics we’re using with our clients to rank them higher in Google, get more traffic and turn more of those visitors into paying customers, ultimately what everyone wants…
We’re back in Perth next week and in conjunction with Lisa from Business Balance and as part of her 100% Performance Small Business Program, we’re hosting a full day small business workshop. The focus will be Tools, Technology & a Sustainable Online Marketing Strategy. The key topics the workshop will cover are: Review the role of technology…
Not sure if Facebook is for your business? One of our clients is absolutely crushing it with Facebook – check out this revenue stat for the last 20 days, amazing! More than $10000 of revenue through their online store from Facebook alone. Convinced yet?
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Forget about “keywords” when it comes to your website. The only time you should be using the term “keywords” is when you’re talking about keyword research. If you’re referring to that field inside your website CMS called keywords or the META Keywords field, you’re wasting your time. Search engines stopped paying attention to the META…
I was chatting with Matt from Perth Product Photography about some joint projects and online video we were working on together and we decided to break out the camera, capture some footage of us chatting about business.
Quick note before we get into this content: If you’re on this page you’re no doubt somewhat technical, you know what DNS hosting is and why it’s important right? (DNS hosting speed is a key component of website speed, so much so that we including a DNS hosting speed probe in our website speed test…
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