Brendan Tully0 Comments
In the past few years especially, online courses have become a very popular solution for people to learn new skills without breaking the bank. Learning management systems, including WordPress LMS plugins, allow educational institutions, corporations, as well as individuals to create, document, track, report, automate, and deliver educational, training, learning, and development courses and programs.…
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A WordPress website and a WiFi connection – that’s all it takes to put your website/online business, but also your customers and their private data at risk from potential privacy breaches, cyber-attacks and the like. Protecting your website is especially important if it’s your primary source for generating revenue. If this is the case, then…
If you want to increase your conversion rates and engage with visitors based on an in-depth analysis of their actual behavior, then having a heatmap software is a must. Heatmap software is different from your typical analytics software (Google Analytics, for example) because it shows you how consumers behave on your site in a visual…
Learning Management Systems (LMS) are software solutions that enable individuals or organizations to create and manage online courses and various training programs. The integrated virtual classroom is where students and trainees interact with each other and learn via multimedia teaching methods, including videos, text, PDFs, and audio files. To help you find the right software…
As people of the 21st century, we can confidently say we live in a hypermobile and hyperconnected age. Mobile devices have become ubiquitous and downright indispensable for a functional daily existence. Mobile phones and other such tools have become the new pocket computers – they’re becoming more and more powerful, with ever more programs, gadgets,…
Time moves fast in the world of technology – a smartphone can become obsolete in a year, and our computers update their software along with third-party programs on an almost daily basis. But advancements in technology make things that were once only accessible to the “select few” available to the broader public. That includes you.…
GeneratePress is considered one of the best WordPress themes that you can find nowadays. But why exactly do a lot of people seem to favor this particular theme over all other WordPress themes, and why has it received such high praise? The easiest way to explain this would be to simply say that it’s a…
There is no doubt that ecommerce is booming! Statistics tell us that the Global ecommerce sales in 2019 exceeded $3.5 trillion, with an increase of 18% from the year before. It’s expected that ecommerce sales will nearly double by 2026. Choosing which platform to build your online store on top of is an important choice…
It goes without saying that image compression is important for WordPress sites or any sites for that matter – but it won’t hurt to stress it once more. However you choose to look at it, images are important – for your site’s front end design, for its functionality, and just for overall good looks. …
Although there are plenty of them out there, really good SEO tools are hard to find nowadays. SEO reporting tools are indispensable for a successful digital marketing campaign – both on the web and on social networks. Essentially, SEO reports are used to inform clients, colleagues, or stakeholders on how a website is performing in…
We’re hiring again and have two new positions available. Background: we’re an online marketing agency that provides hosting, SEO, Adwords, website support and a range of other online marketing services to small businesses and online retailers. About 70% of our clients are Australian with the rest scattered throughout the world. We currently manage the online…
I love this quote from Woody Allen: “Eighty percent of success is showing up”. So many small businesses get sucked into the old “I need a fancy website mindset” which is completely wrong. At the end of the day, what you really want is the result a website can bring, more leads, more enquiries, more sales,…
If you have a WordPress website, it’s important to be prepared for the possibility of being hacked. Unfortunately, hacking is becoming more and more common, and even well-protected sites can be compromised if they’re not careful. If you suspect that your site has been hacked, don’t panic! In this article, we will walk you through…
As your website grows and you start getting more and more visitors, you’re likely going to see a lot more lag and even a few crashes here and there. The reason behind this is that your website is optimized for a certain number of visitors, and it can’t efficiently accommodate the expanding numbers. In order…
Here’s how you setup an Out of Office reply in your Google Apps email hosting: Login to your webmail (either goto webmail.youdomain.com or http://google.com/a/yourdomain.com) Click on the wheel/cog in the right hand corner of the screen and goto Mail Settings Click the ‘General’ tab on the new screen that appears. Scroll down to the Out…
This week we pushed a new website live for Perth based Unique Blasting & Coatings who specialise in wet abrasive blasting, high pressure cleaning and protective coatings. The business was brought under new management in 2013 and the work is part of a broader online marketing project to grow the business and generate new leads…
There are 2 new changes with the search engines you need to be aware of, both pretty easy traffic wins especially if you’re a small business or retail business where people come to your premises, shop or office. Click play on the video above to learn more. 1) Bing Places has now gone live in…
When thinking and talking about hosting for your website there a four separate elements to consider, most business owners lump them together as “website hosting” which is actually wrong and this can potentially lead to problems down the track. 4 different flavours or components to your website hosting that you need to be aware of…
Brendan Tully8 Comments
We love WPEngine. More than half the small business websites we work with were on rubbish hosting initially. Many of these businesses were paying a premium price for their hosting but the hosting was such poor quality it’s to the point where it’s hurting the SEO rankings of the site and negatively impacting Adwords campaign…
We’ve just published a new Business Marketing Show episode on all things keywords and the keyword research approach we’re using with clients – scroll down to the bottom of this page for more. Google have been rolling out a bunch of changes lately, there are three that you should probably be aware of: 1. Four…
Some Important Remarks Regarding Godaddy Hosting: Optimizing the speed of our customers’ websites has been something we started as part of our agency, and it ended up with the creation of a whole new business focusing on WordPress Speed Optimization – WPSpeedFix.com. Offering this service, has allowed us to see and optimize hundreds of Godaddy…
Here’s a quick tip that will serve you well along with an update with what’s been happening the last couple of weeks. Business owners are often so focussed on ranking for a certain search term or obsessively looking at competitor websites, that they’re blind to the important stuff that actually makes a difference. One of…
Generally speaking, having 5 or more reviews on your Google Places listing will help you rank higher in the search results. Before you ask, yes you will absolutely get penalised if you try and do your own reviews so don’t do it! Instead, here’s the strategy we have our SEO clients implement that has worked…
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We’ve done a lot of work this year converting customers from older legacy ecommerce CMS systems or platforms across to a WordPress powered platform. Quite often these customers are completely happy with the design and layout of their website but the features offered by their ecommerce platform are no longer good enough in todays online…
Counting the Money — Finance and Accounting Tools The world of small business accounting has come a long way from the days where Myob and Quickbooks were the main players in small business software market. Today there are a ton of finance and accounting tools that make it easier to get paid and keep your…
Really enjoying meeting business owners in Perth & country WA as part of our Achieve More Online seminars. I can’t go on about this enough – “what gets measured gets managed”. It’s important you use analytics tools on your site to ensure you know how you and the site are actually performing. One great advantage…
Great blog short blog article here from Fitzy at The Frontier Group about the value of a good website hosting provider and plan This is a really important area of your online marketing strategy that is largely neglected and just an after-thought for most people. A lot of small business owners shop around hard when…
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Below on a Google Search for “didgeridoo stand” we’ve highlighted the Natural or Organic Search results vs the Paid or Adwords Search Results in Google for our client Didgeridoo Breath in Perth, WA (click the image to enlarge) SEO or Search Engine Optimisation helps you rank higher in the organic or natural search results.…
We’re proud to announce that Redefine and The Search Engine Shop have merged! The goal of our merger is to leverage each others strengths and provide an all-round stronger solution for our clients from both a design and technical point of view. If you’re an existing Redefine client you’ll have a new phone number to…
Elementor is one of the more popular page builders out there, which is why it has quite a lot of third-party add-ons and integrations available, as well as a number of themes that are specifically designed to work well in tandem with its functionalities. And when it comes to choosing the best themes for Elementor,…
Wow, huge response via email to the last post “Yellowpages is dead” and a lot of questions from visitors to the site so we thought we’d put this quick post together for small business owners. Here’s 5 ways to market your small business online that are cheaper, faster, easier and more effective than yellowbook print…
Important Note on Network Solutions as a Hosting Provider: Through our web agency work we started optimizing customer sites for speed and it ultimately ended up a new business of its own that focuses on WordPress Speed Optimization – WPSpeedFix.com. Since we started we’ve now optimized over 2000 sites so we’ve worked on our fair…
There’s been 2 new search engine layout updates in the last month that you should be aware of so you can take full advantage of them, check it out: Bing search now showing a “one-box” Bing have recently started showing a “one-box” in the search results very similar to Google – you know, that box…
(Note: I wrote this blog post a while back because we we’re explaining the virtues of WordPress so often that I thought it would be worth putting on the web! Today in 2015 WordPress now powers roughly 20% of the top 1 million websites in the world, it leads the market by a huge margin,…
Mailchimp is one of the most popular email marketing services, built with small businesses in mind. But like every service, Mailchimp is not perfect and has its limitations. Especially after the company changed its pricing plans and removed its direct integration with Shopify, more and more people are looking for Mailchimp alternatives. If you’re one…
Last week we pushed a new site live for Perth surveyors, Links Surveying. The website is built on WordPress and heavily leverages photography as part of its design. The site has a fantastic warm feeling. On this project we worked with our photography partner Photography Project and design partner 485 Design. Visit the site at…
Brendan Tully6 Comments
Matt from Photography Project is our goto-guy whenever we need any help in the image or photography department – we love working with Matt and the end result he produces is amazing! We worked with Matt recently on a new client website for APMS Group, a specialist welding and metals fabrication company and with a single…
We’ve just pushed a new site build live for Queensland business, Quicksilver Limousines. The new site is built on WordPress with the goal of bringing the look and feel of the site up-to today’s standard as well as ensuring the site is smartphone friendly through the use of a responsive design. Check out the before…
One of the most important aspects of properly maintaining a website is making sure that it’s always updated so you can be at ease, knowing that you’re working with the most optimized tools you have at your disposal. A lot of site administrators frown on any sort of changes to their site for one of…
Next Small Business Workshops in Perth – 31st May & 2 June We’ve locked in the dates for our next round of workshops in Perth. We’ll be hosting full-day workshops on Thursday 31st May and Saturday 2nd June. Thursday’s workshop will cover the cloud, technology and a whole bunch of different tools you can (and…
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