Engineering & Industrial Website Example – ParadigmEngineers.com.au

We’ve recently completed a new website build for Paradigm Engineers in Perth. Paradigm specialise in control systems engineering and electrical engineering for a variety of clients in the mining, mineral processing and infrastructure industries. The client didn’t have an existing website and wanted a clean, concise website that was easy to navigate that wasn’t crowded…

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How insecure are you really? 3 ways to dramatically increase the security of your online presence

How secure are your Facebook, Twitter & Gmail logons? Probably not as secure as you think. If you’re using any of these services over a public network, chances are your logon details are not encrypted. This means if you’re using a shared, public or unencrypted wireless connection, anyone with a free Firefox plugin (Firesheep) can…

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Cheap Web Hosting for Australia

Your web host needs to be within your budget and still provide a top-quality service. Different companies have different needs. And each company applies different levels of importance to those needs. Generally, the larger the business, the more diverse those needs can become. So, read below for a guide to the best cheap web hosting…

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Online Marketing Strategy for Medical and Dental Practices

Medical & Dental Practices Online Marketing Blueprint

About our marketing blueprints: The approach we use with clients is quite different to most marketing and web agencies. Our marketing blueprints breakdown the strategy and tactics we’re using with our clients to rank them higher in Google, get more traffic and turn more of those visitors into paying customers, ultimately what everyone wants right?…

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301 redirects in .htaccess on Frontpage site

Here’s a quick fix if you’re trying to get .htaccess 301 redirects working on a site that was built using Frontpage (ugh) Ordinarily I just cut and paste some code from our internal doco to redirect domain.com to www.domain.com in .htaccess files and all is sweet but unusually I was getting a 403 error with…

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Backing up your business – have you looked at your backups lately?

Business Backup Strategy

We’ve just recorded another episode of the Business Marketing Show Podcast and in this new episode we talk about Backups – not sexy or glamorous but probably an area of your business that deserves a lot more attention compared to what you’re currently giving it.

This is an area most business owners generally don’t have on their radar and this is a problem.

Check out the full post to learn more.

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Your Contact Us page – are you making these mistakes?

The Search Engine Shop

I’m constantly amazed at how bad some website Contact Us pages are. Somewhere around 30% of clients that we take on have a major issue with their Contact Us page that we can generally fix in less than 15 minutes. Here’s our 5-step audit and checklist we use for optimising Contact Us page.

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How to Serve Images in Next-Gen Formats in WordPress

google-pagespeed-nextgen-file-formats

In this post we’re going to show you a super simple way to use .webp images in Wordpress without needing a complicated technical solution or web developer. Webp images are usually significantly smaller than the .JPG or .PNG they originated from AND by implementing .webp files you check the “Serve Images In Next-Gen File Formats”…

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How to Fix the “Establishing a Database Connection” Error in WordPress

As a WordPress user, you must have seen the “Error establishing a database connection at least once. Along with the notorious white screen of death (or Error 500), this is one of the most common errors you could encounter on the internet.  In this post we break down some simple troubleshooting steps to help you…

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Best WooCommerce Themes in 2024

The Best Themes for WooCommerce

Many companies consider WooCommerce to be an integral part of their site, so it stands to reason that they would want to tailor their site to be better optimized by choosing the right theme. In order to accomplish this, the easiest way is to simply get a theme that can provide all of the necessary…

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Quick RSS/Feedburner tip to increase your subscriber counts…

Here’s a quick tip if you run a Wordpress blog or are a blogger – you probably knows what Feedburner is….if you don’t and you’re blogging in any serious way then you should so go and Google “feedburner” right now and learn about it! One thing that really gets me is when bloggers don’t setup…

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Myth:It costs too much to hire an SEO or Adwords professional

I recently spoke with a small business owner who told me they didn’t want to pay someone to do SEO & Adwords for them as they didn’t know what they’d get and they thought it was too expensive anyway. I can understand that, both SEO and Adwords can be very difficult concepts to grasp. When…

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Small Business Online Marketing Strategy

  About Our Marketing Blueprints The approach we use with clients is quite different to most marketing and web agencies. Our marketing blueprints breakdown the strategy and tactics we’re using with our clients to rank them higher in Google, get more traffic and turn more of those visitors into paying customers, ultimately what everyone wants…

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Small Business Workshop – Tuesday 6th December in Perth

We’re back in Perth next week and in conjunction with Lisa from Business Balance and as part of her 100% Performance Small Business Program, we’re hosting a full day small business workshop. The focus will be Tools, Technology & a Sustainable Online Marketing Strategy. The key topics the workshop will cover are: Review the role of technology…

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Facebook for Business? Not sure if its for you?

    Not sure if Facebook is for your business? One of our clients is absolutely crushing it with Facebook – check out this revenue stat for the last 20 days, amazing! More than $10000 of revenue through their online store from Facebook alone. Convinced yet?

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META Keyword Field – stop wasting your time, focus on Titles & Meta Descriptions instead

Forget about “keywords” when it comes to your website. The only time you should be using the term “keywords” is when you’re talking about keyword research. If you’re referring to that field inside your website CMS called keywords or the META Keywords field, you’re wasting your time. Search engines stopped paying attention to the META…

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Who we are and what we do…

I was chatting with Matt from Perth Product Photography about some joint projects and online video we were working on together and we decided to break out the camera, capture some footage of us chatting about business.

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Best DNS Hosting Providers (Free and Paid)

Quick note before we get into this content: If you’re on this page you’re no doubt somewhat technical, you know what DNS hosting is and why it’s important right? (DNS hosting speed is a key component of website speed, so much so that we including a DNS hosting speed probe in our website speed test…

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How to Fix Slow WordPress Hosting on Bluehost

wps speed fix

Contents Important Note About Bluehost Hosting: We started optimizing customer websites for speed as part of our web agency work and ended up creating an entirely new business focussed on Wordpress Speed Optimization – WPSpeedFix.com. Through WP Speed Fix we’ve seen and optimized 100s of Bluehost sites over the last 2-3 years. The process below…

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How to Make your WordPress Website Mobile-Friendly

Short Version of this article: If you have a Wordpress site running on a theme that is not responsive or mobile friendly and don’t want to do a full redesign then the plugin WPTouch will fix your problem. It effectively adds a mobile theme to your site so that smartphone visitors are shown the WPTouch…

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Do you really need that custom software?

Over the last 3 months I’ve spoken to at least 8-10 people who were ready to pump a decent sum of money into custom web apps for their brand new or infant business – for me, this is almost always a bad idea…here’s my reasoning: Version 0.1, Shorcuts and Versioning With the explosion of cloud…

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7 common online marketing mistakes you should stop making right now!

Here’s some really common online marketing & SEO mistakes that business owners make all the time and is why you should use professionals where you can afford it. Mistakes like these cost your business customers! How many of these mistakes are you making?

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The Best Caching Plugins for WooCommerce

The best caching plugins for WooCommerce

Caching is the process of storing a certain type of data outside of the storage location where your site information is usually placed. This transient data is then more quickly accessible to any repeat site visitor that makes a specific site request. Caching specific types of data allows you to be able to serve up…

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The BEST Funnel Software & Tools in 2024

The BEST Funnel Software & Tools in 2020

Funnel software, or an automated marketing funnel, is vital for any business looking to make sales. A marketing funnel is exactly what it sounds like: a system that “funnels” people through your sales process until they ultimately convert, typically into paying customers. But you probably already know that if you’re searching for the best funnel…

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Best Web Hosting in India

Websites tend to change as rapidly as the businesses they support. So, when it comes to hosting your website, it is best to consider both current needs. Also, you need to think about your plans for future growth. With that in mind, let’s look at a few options for the best web hosting in India.…

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IMPORTANT: Time to change passwords and you may need to do some upgrades on your web stuff

A bug was found in a popular piece of software called OpenSSL which drives a large proportion of security and encryption across the web. Ultimately, this means that for the past 2 years or so, many of the websites you assumed secure were not. The bad news is that this may expose some highly sensitive…

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The Fastest WordPress Themes (and Best!) in 2024

The Fastest WordPress Website Themes

Since 2016, we’ve optimized more than 4000 sites through our speed optimization WP Speed Fix. and get daily questions about site speed, themes and which theme is the fastest or whether changing themes will speed up a site. In this post we share the fastest WordPress themes we’ve found, including what makes them fast, and…

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Best Website Reporting Tools for SEO, Performance & KPIs

Although there are plenty of them out there, really good SEO tools are hard to find nowadays. SEO reporting tools are indispensable for a successful digital marketing campaign – both on the web and on social networks. Essentially, SEO reports are used to inform clients, colleagues, or stakeholders on how a website is performing in…

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The BEST PPC & Google Ads Management Software & Tools in 2024

The BEST PPC & Google Ads Management Software & Tools

If you’re trying to promote your business online, you probably know that you can’t avoid using pay-per-click advertising. But managing PPC campaigns is not an easy task, as it requires a lot of time and hard work. This is where PPC and Google ads management software and tools come into play. These tools will take…

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The Best Email Marketing Apps & Tools for Shopify in 2024

The best email marketing apps and tools

If you want to take your Shopify store to the next level, having an excellent email marketing solution is a must! After all, email marketing is one of the best ways to convert website visitors into customers, which is why in this article, we’ll review the best email marketing apps and tools for Shopify that…

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Google Adwords Basics & Essentials – are you on top of these?

Google Adwords Basics

I get asked questions about Adwords all the time and there are a lot of common misconceptions about using Adwords and paid traffic in general. Every small business should have at least trialled an Adwords campaign that was setup and run by an Adwords professional. A lot of small business owners try and DIY their…

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New Website Build – Oil, Gas & Resources industry

We’ve just pushed another website live this morning for a Fusion Project Personnel who are based in Perth and provide tradespeople to the resource sector. This website is a perfect example of how you can leverage really strong branding and commercial photography to create a sharp that looks sharp and professional without needing complicated design.…

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Abandoned Cart Email Template

The Search Engine Shop

Adding an abandoned cart email system to your online store is a fantastic way to boost your online sales. There’s really two parts of an effective abandoned cart email system: Having the system/software/functionality to track abandoned carts and send the automated emails Having an abandoned cart email that actually works Contents What is an Abandoned…

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Google Australia deleting Google Maps listings?

Both Google & Bing have been making a lot of changes to their Maps systems recently (see this link for more info) You should read this post if you’re: 1) An Australian based business 2) Your business has a physical location and relies on your Google Maps or Places listing to attract customers or customers…

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Ecommerce Marketing & Optimization Workshop

About our marketing blueprints: The approach we use with clients is quite different to most marketing and web agencies. Our marketing blueprints breakdown the strategy and tactics we’re using with our clients to rank them higher in Google, get more traffic and turn more of those visitors into paying customers, ultimately what everyone wants right?…

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Our Standard Wordpress Plugins…

I get asked this question all the time – which Wordpress plugins do you use? Here’s our bog standard list: My Ftp – for easy file editing and uploads from the web console W3 Total Cache to improve the performance of the site Google Analytics for Wordpress by Yoast – to integrate Google Analytics SEO…

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Google Maps Review: get involved in the conversation

This week Google unleashed another fantastic feature to really help small business owners further leverage their Google Maps (aka Places aka Local Business Centre) listing. You can now respond directly to reviews (positive or negative) on your Google Maps listing. A big deal – the ability to respond to positive AND negative feedback This is…

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The Best Wordpress Backup Plugin (Updated 2024)

The Best Wordpress Backup Plugin

In this article, we’re going to talk about Wordpress plugins, and specifically, the one we consider the BEST solution for backing up WordPress sites. Unlike other articles around the web, this is one we’ve used for 5+ years (after trying almost everything on the market) across 1000s of websites: BlogVault We’ve tried pretty much every…

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Only 27% of Australian Small Businesses have a website!

What! This is a staggering statistic. When was the last time you needed something and where did you search? Yep, I’m guessing you said the Internet! If you’re in business today, a website is simply not an option, its a necessity. Getting online is easy – even a basic one page website is better than…

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The BEST Website Speed Test Tools

Speed is one of the most important components when it comes to the optimization of your website. Fast websites, with a superb, modern front-end website design, will greatly contribute to the success of online business or an online enterprise.  Nowadays, the fast-paced environment of the internet demands that apps and tools function at ever-faster speeds,…

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